Social Media for Scientists
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This document provides guidance on using social media for scientists to communicate their research. It discusses that scientists have a duty to communicate their research and its implications to the public. It then outlines various traditional and social media options for communicating science, including blogs, Facebook, and Twitter. For each platform, it provides examples and tips for how scientists can create profiles and engage audiences. The document emphasizes that social media is fun, free, and allows researchers to find new audiences and opportunities. Overall, it encourages scientists to utilize social media to more broadly share their work.
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Social Media for Scientists
- 1. Social media for scientists Sarah Keenihan PhD | B Med Sci | Grad Dip Sci Comms
- 2. Why should I communicate? “Most researchers have highlighted that social and ethical implications exist in their research, agree that the public needs to know about them, and believe that researchers themselves have a duty, as well as a primary responsibility, for communicating their research and its implications to the non-specialist public.” Royal Society. Factors affecting science communication: a survey of scientists and engineers, 2006.
- 3. Communicating science Peer-reviewed publication Thesis Book chapter Conference abstract & slides/poster Grant/fellowship application Industry presentation
- 4. Communicating science Peer-reviewed publication Thesis Book chapter Conference abstract & slides/poster Grant/fellowship application Industry presentation Annual report Long-form weekend article Industry publication News article Press release Newsletter Popular science article
- 6. Social media: a definition • Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online - democratisation of content - central role of people in creating and sharing content - shift from broadcast to ‘many-to-many model’ - conversational Simon Divecha, Mal Chia, Petra Dzurovcinova, Sarah Thomas http://www.briansolis.com
- 7. Why should I use social media? • It’s fun! • It’s free! • Find new /engage existing audiences • Develop communication skills • Belong to communities • Meet more scientists • Find career opportunities • Find funding & collaboration opportunities
- 8. Why should I use social media? Academic paper downloads: Melissa Terras http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
- 9. Blogs • flexible • relatively long-form • ready to use platforms eg Wordpress • create your own style, layout, ‘brand’ • conversations through comments facility • http://www.ipscell.com (Paul) • http://othersideofscience.com (Noby) • http://scienceforlife365.wordpress.com (Sarah)
- 10. Facebook • Everyone! - individuals, groups, associations, communities, brands, businesses • Ready to go: updates, photos, blog posts, links • http://www.facebook.com/scienceforlife365
- 11. Facebook: ScienceAlert Chris Casella: “people love science, and people love Facebook”
- 13. Facebook: Impact of Social Sciences joint project between the LSE, Imperial College, and the University of Leeds
- 14. Facebook: Impact of Social Sciences
- 15. Facebook: you’re not really in control http://dangerousminds.net/comments/facebook_i_want_my_friends_back
- 16. Twitter • short, sharp, shiny communication: 140 characters • to know Twitter, you must do Twitter • make a profile with a photo/image • find people to follow (can later ‘unfollow’) • tweet!
- 19. Twitter: live event coverage Hashtag Attributing comments Storify
- 20. Refining your twitter experience • Create lists to manage your stream • Use hashtags to follow specific conversations • Participate in organised chats #onsci #phdchat • Use tools eg Hootsuite, Tweetdeck • Use Storify.com to see/create archives
- 21. Useful places to go • Social Media for Marketing Science, S. Keenihan & K. Alford http://bridge8.files.wordpress.com/2012/02/b8_socmed_mar ketingscience.pdf • Twitter in university research, teaching and impact activities. A guide for academics and researchers, A. Mollett, D. Moran, P. Dunleavy http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/P ublished-Twitter_Guide_Sept_2011.pdf • Scienceonline http://scienceonlinenow.org - Google hangouts
- 22. Social media has broader lessons The algorithms at Facebook privilege photographs because they are what people are most likely to interact with. And users love a picture that’s worth a thousand words, four thousand Facebook likes, 900 retweets, a bunch of hearts, and some reblogs: everyone likes being an important node. The whole system tilts towards the consumption of visual content, of pictures and infographics and image macros. Alexis Madrigal at The Atlantic via http://betterposters.blogspot.com.au
- 23. ASSCR social media activity • http://www.facebook.com/groups/18242587846 5/ • @ASSCRStemCells #ASSCR2012
- 24. See you on twitter