ASO Best Practices 2016
- 8. 8
ASO — is a complex and
permanent work on app
optimization
permanent
- 24. App Store ASO Items
1.Locale of meta data (country + lang)
2.Name vs. Visible Name
3.Keywords
4.Icon
5.Screenshots + Video
6.Description vs. Visible Description
7.Developer Name, In App Purchaces
8.Price, Ratings, Reviews, Category
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- 37. Google Play ASO Items
1.Locale of meta data (lang, IP!)
2.Name
3.Icon
4.Promo Image or Video
5.Short Description
6.Description
7.Screenshots
8.Price, Ratings, Reviews (Highlights for US), Category
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- 38. Search Visibility
— Optimization of search queries
— Optimization positions in the SERPs
Conversion Rate
— Optimization of app page
1
2
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Type of optimizations:
- 39. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
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- 40. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 43. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 45. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 46. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 48. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 49. #1 Search Visibility
Optimization of search queries
1.Keywords != Search queries
2.Analyze Suggest & Search results
3.Analyze ASO competitors, find keywords
4.Collect all relevant queries & phrases
5.Build Semantic Core
6.Generate Name, Keywords, Descriptions, phrases for
Screenshots & Promo
7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 51. #1 Search Visibility
Optimization positions in the SERPs
1.Magic with Name, Keywords, Description
2.Incentive search traffic
3.Improve app activities: reviews, ratings, in-app
metrics, uninstalls
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- 52. #2 Conversion Rate
Optimization of app page
1.Text Optimizations
2.A/B and Split Testing
3.Count of downloads, reviews, ratings
4.Bages!
5.Improve conversion rate by channels & countries
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- 55. P. S. And keep in touch!
ASO Best Practices 2016
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