ASO Barcamp Talk 2: Top 10 ASO Questions
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Tom Leclerc discusses top questions about app store optimization (ASO). ASO is about optimizing visibility and attractiveness, not a silver bullet or directly measurable by downloads. Choosing keywords involves brainstorming, competitor analysis, and balancing traffic with competition. While ASO success varies, ranking in the top 20 for relevant keywords can help. Localization and following each platform's best practices are recommended. ASO requires ongoing effort such as revisiting keywords with each app update.
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ASO Barcamp Talk 2: Top 10 ASO Questions
- 1. @ASOBarcamp #ASOBarcamp “And on the 7th Day, God Created ASO” 12th March 2015 The College Arms, London
- 2. Top 10 ASO Questions Tom Leclerc @TomLeclerc2 tom.leclerc@wooga.com
- 4. What ASO is not: ● A silver bullet
- 5. What ASO is not: ● A silver bullet ● Directly measurable via downloads
- 6. What ASO is not: ● A silver bullet ● Directly measurable via downloads ● Done in one update
- 7. What ASO is not: ● A silver bullet ● Directly measurable via downloads ● Done in one update ● Easy to game
- 8. What ASO is: ● Optimises visibility
- 9. What ASO is: ● Optimises visibility ● Optimises attractiveness
- 10. Can you guarantee a % increase in downloads? 2
- 11. In short? No. ● Success varies wildly
- 12. In short? No. ● Success varies wildly ● Can’t link KWs to downloads (yet)
- 13. In short? No. ● Success varies wildly ● Can’t link KWs to downloads (yet) ● Beware promises
- 14. How do you choose Keywords? 3
- 17. Generate>select>refine ● Brainstorming ● Review mining ● Competitor analysis
- 18. Generate>select>refine ● Brainstorming ● Review mining ● Competitor analysis ● Google trends
- 19. Generate>select>refine ● Brainstorming ● Review mining ● Competitor analysis ● Google trends ● Specific tools (ST, MDHQ, etc.)
- 20. Generate>select>refine ● Part magic, part science
- 21. Generate>select>refine ● Part magic, part science ● Balance traffic with competition
- 22. Generate>select>refine ● Part magic, part science ● Balance traffic with competition ● Don’t overstretch
- 23. Generate>select>refine ● Part magic, part science ● Balance traffic with competition ● Don’t overstretch ● Rank in top 20 (w/ relevant KW)
- 24. Generate>select>refine ● Part magic, part science ● Balance traffic with competition ● Don’t overstretch ● Rank in top 20 (w/ relevant KW) ● Combine long tail and stronger KW
- 25. Generate>select>refine ● ASO is ongoing
- 26. Generate>select>refine ● ASO is ongoing ● Revisit KW every update
- 27. Generate>select>refine ● ASO is ongoing ● Revisit KW every update ● Be aware of launch boost
- 28. Generate>select>refine ● ASO is ongoing ● Revisit KW every update ● Be aware of launch boost ● Growth affects rankings
- 29. Why is my app failing to gain traction? 4
- 30. Too many reasons ● ASO is unlikely to help
- 31. Too many reasons ● ASO is unlikely to help ● Look deeper into your app
- 32. Too many reasons ● ASO is unlikely to help ● Look deeper into your app ● Optimising means honesty
- 33. How do I hire for ASO? 5
- 34. You don’t! ● Don’t just think SEOs
- 35. You don’t! ● Don’t just think SEOs ● Find someone that understands sales
- 36. You don’t! ● Don’t just think SEOs ● Find someone that understands sales ● Technically it’s easy to learn
- 39. How much should I spend on ASO? 7
- 40. DIY (Free) + Lots of info out there + Learn while you’re doing + Great for starting out - Large time requirement
- 41. DIY (Free) + Lots of info out there + Learn while you’re doing + Great for starting out - Large time requirement Consultant (EUR500-1,500) + No hassle - How do you check? - Need to rehire
- 42. Consultant (EUR500-1,500) + No hassle - How do you check? - Need to rehire In-house (EUR2-3k pcm DoE) + Specific to your needs - How to hire/train? DIY (Free) + Lots of info out there + Learn while you’re doing + Great for starting out - Large time requirement
- 43. How can I improve my icon, description, screens and preview? 8
- 44. Seconds of eye-time ● Simplicity is often key
- 45. Seconds of eye-time ● Simplicity is often key ● Show what your app does
- 46. Seconds of eye-time ● Simplicity is often key ● Show what your app does ● Stay within the rules (featuring)
- 47. Is Google Play different to iTunes? 9
- 48. Yes. Very! ● Off-page is important
- 49. Yes. Very! ● Off-page is important ● App titles are as important
- 50. Yes. Very! ● Off-page is important ● App titles are as important ● Watch for keyword stuffing
- 51. Yes. Very! ● Off-page is important ● App titles are as important ● Watch for keyword stuffing ● Use the Google ‘family’
- 52. Is my app too small/large for ASO? 10
- 53. No. ● Small apps can see quicker results
- 54. No. ● Small apps can see quicker results ● Optimised versus non-optimised
- 55. No. ● Small apps can see quicker results ● Optimised versus non-optimised ● Always some benefit
- 56. Where can I get more info? Bonus!
- 59. @ASOBarcamp #ASOBarcamp “And on the 7th Day, God Created ASO” 12th March 2015 The College Arms, London Top 10 ASO Questions Tom Leclerc, Wooga