Combining design, UX and strategy to create digital experiences was once a virtue. Now, experiences based on a deeper more meaningful connection – like brand – are the ones that stand out and succeed.
2. ARCHETYPES
What’s this all about?
• Digital primary touchpoint for business
• UX, design & strategy no longer a virtue
• Brand creates a deeper, more meaningful connection
• UX is in unique position to tell a brand story
16. ARCHETYPE CARDS
You’re going to reduce from 60 to 30
• Spread out image side up
• Think about the brand
• Use your intuition
• 2 minutes
Cards used with kind permission
BY M. HARTWELL & J. CHEN - from ARCHETYPES IN BRANDING
22. Summary
• Digital is the primary touchpoint for business
• Brand creates a deeper, more meaningful connection
ARCHETYPES CAN
• Bridge conversations between left and right brains
• Create instinctive understanding of business personality
• Catalyst for meaningful digital experiences
• Map human motivation and creative meaning