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pixel happy
APP PROMOTION EXPERTS
pixel happy
APP PROMOTION EXPERTS
STEVE
P.
YOUNG
PRESENTED
BY
pixel happy
SUMMARY
ABOUT US
MEET THE TEAM
SERVICES
WHAT WE DO
PORTFOLIO
SUCCESS STORIES
STRATEGIES
MARKETING & CO.
ABOUT US
pixel happy
WHO WE ARE HISTORY MISSION
We have been publishing apps
since 2011. We also run the
App Masters podcast where
over 300+ of the top app
developers have shared their
success story. In short, we live
and breathe apps.
We want to be the most results
oriented, startup friendly app
PR firm in the world. Through
our own apps, client work, and
podcast, our expertise is
unmatched in the app
promotion space.
We have over 50+ apps
ourselves, so we understand
the difficulty of getting
downloads. We are experts at
getting awareness for your app
through PR, ASO, and App
Store features.
HOW WE WORK
1
2
34
STRATEGY
PR OUTREACH
USING OUR CONNECTIONS
PRESS LIST
CATERED TO YOU
CRAFT
THE RIGHT STORY
5
DOWNLOADS
FOR YOUR APP UNIQUE TO
YOUR APP
SUCCESS STORIES
With press coverage on
BGR.com, MacLife,
AppAdvice, tech.co and
more.The FitMenCook app
reached #2 paid app
overall.
FITMENCOOK
NO. 2 PAID APP OVERALL
PORTFOLIO
We know what Apple
wants to see in their
featured apps and helped
“Are you in over your
head” craft the right email
and pitch the right person
at Apple to get it featured
in the App Store.
ARE YOU IN OVER YOUR HEAD?
FEATURED BY APPLE
SUCCESS STORIES
Using a specific app launch
strategy, we were able to
secure coverage on
Mashable, BGR,
TouchArcade, AppAdvice,
etc. and drive tens of
thousands of downloads for
Ramboat (approx $0.15
CPI).
RAMBOAT
LOW COST DOWNLOADS
PORTFOLIO
With no paid advertising,
Loose Leaf generated 100K
downloads in 3 days using
press coverage.
LOOSE LEAF
100K DOWNLOADS
OUR PATENTED PROCESS
Four weeks before launch, we schedule a 30-minute strategy call with
you and your team so that we can formulate the right strategy
specifically for your app. Not all app launches are created equal, so
we brainstorm the most creative way to maximize your exposure.
STEP 1
Three weeks before launch, we start creating the press list and crafting
the right story angle for your app. Depending on your package, we
also start working on your App Store Optimization report and creating
your press kit.
STEP 2
OUR PATENTED PROCESS
Two weeks before launch, we start testing the subject lines of the pitch
email to smaller publications. The winning subject line is what we use to
approach the bigger publications.
STEP 3
One week before launch, we approach the big publications with the
winning subject line. We also approach the reporters that we have a
relationship with to let them know about your upcoming app release.
STEP 4
OUR PATENTED PROCESS
Three days before launch, we follow up with those who have opened
or responded to our initial email. We track all our email sends so you
know what story angle is resonating with the press.
STEP 5
We send one last email to let all the reporters know that the app is live
and ready for their review. Depending on your package we also run
campaigns to get you early unbiased App Store reviews.
STEP 6
OUR PATENTED PROCESS
Following the launch of your app, we monitor blog mentions and also
approach publications that write weekly round-ups (such as iMore,
Mashable, tech.co, etc).
STEP 7
Within 10 days, you will receive a full report along with all the blog
mentions. Through our connections with different publications, we
guarantee that you will receive coverage for your app.
STEP 8
CONTACT US
WWW.PIXELHAPPY.COM
STEVE@APPMASTERS.CO
(925) 648-2082
MAP
We are in 4115 Blackhawk Plaza Circle, Suite
100, Danville, CA 94506
THANK YOUFOR YOUR ATTENTION.
APP PROMOTION EXPERTS
WWW.PIXELHAPPY.COM

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  • 2. pixel happy APP PROMOTION EXPERTS STEVE P. YOUNG PRESENTED BY
  • 3. pixel happy SUMMARY ABOUT US MEET THE TEAM SERVICES WHAT WE DO PORTFOLIO SUCCESS STORIES STRATEGIES MARKETING & CO.
  • 4. ABOUT US pixel happy WHO WE ARE HISTORY MISSION We have been publishing apps since 2011. We also run the App Masters podcast where over 300+ of the top app developers have shared their success story. In short, we live and breathe apps. We want to be the most results oriented, startup friendly app PR firm in the world. Through our own apps, client work, and podcast, our expertise is unmatched in the app promotion space. We have over 50+ apps ourselves, so we understand the difficulty of getting downloads. We are experts at getting awareness for your app through PR, ASO, and App Store features.
  • 5. HOW WE WORK 1 2 34 STRATEGY PR OUTREACH USING OUR CONNECTIONS PRESS LIST CATERED TO YOU CRAFT THE RIGHT STORY 5 DOWNLOADS FOR YOUR APP UNIQUE TO YOUR APP
  • 6. SUCCESS STORIES With press coverage on BGR.com, MacLife, AppAdvice, tech.co and more.The FitMenCook app reached #2 paid app overall. FITMENCOOK NO. 2 PAID APP OVERALL
  • 7. PORTFOLIO We know what Apple wants to see in their featured apps and helped “Are you in over your head” craft the right email and pitch the right person at Apple to get it featured in the App Store. ARE YOU IN OVER YOUR HEAD? FEATURED BY APPLE
  • 8. SUCCESS STORIES Using a specific app launch strategy, we were able to secure coverage on Mashable, BGR, TouchArcade, AppAdvice, etc. and drive tens of thousands of downloads for Ramboat (approx $0.15 CPI). RAMBOAT LOW COST DOWNLOADS
  • 9. PORTFOLIO With no paid advertising, Loose Leaf generated 100K downloads in 3 days using press coverage. LOOSE LEAF 100K DOWNLOADS
  • 10. OUR PATENTED PROCESS Four weeks before launch, we schedule a 30-minute strategy call with you and your team so that we can formulate the right strategy specifically for your app. Not all app launches are created equal, so we brainstorm the most creative way to maximize your exposure. STEP 1 Three weeks before launch, we start creating the press list and crafting the right story angle for your app. Depending on your package, we also start working on your App Store Optimization report and creating your press kit. STEP 2
  • 11. OUR PATENTED PROCESS Two weeks before launch, we start testing the subject lines of the pitch email to smaller publications. The winning subject line is what we use to approach the bigger publications. STEP 3 One week before launch, we approach the big publications with the winning subject line. We also approach the reporters that we have a relationship with to let them know about your upcoming app release. STEP 4
  • 12. OUR PATENTED PROCESS Three days before launch, we follow up with those who have opened or responded to our initial email. We track all our email sends so you know what story angle is resonating with the press. STEP 5 We send one last email to let all the reporters know that the app is live and ready for their review. Depending on your package we also run campaigns to get you early unbiased App Store reviews. STEP 6
  • 13. OUR PATENTED PROCESS Following the launch of your app, we monitor blog mentions and also approach publications that write weekly round-ups (such as iMore, Mashable, tech.co, etc). STEP 7 Within 10 days, you will receive a full report along with all the blog mentions. Through our connections with different publications, we guarantee that you will receive coverage for your app. STEP 8
  • 14. CONTACT US WWW.PIXELHAPPY.COM STEVE@APPMASTERS.CO (925) 648-2082 MAP We are in 4115 Blackhawk Plaza Circle, Suite 100, Danville, CA 94506
  • 15. THANK YOUFOR YOUR ATTENTION. APP PROMOTION EXPERTS WWW.PIXELHAPPY.COM