Five Simple Rules to Avoid Marketing Failure
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Five simple rules are presented to avoid marketing failure: 1) Consider changing your name if needed. 2) Tailor your marketing to your intended audience. Social media audiences can differ in demographics. 3) You are responsible for all content published under your name. Avoid trademark infringement. 4) Beware outsourcing marketing without oversight as rogue marketers may not represent your brand well. 5) Ensure any help you hire such as marketing firms understand your goals and represent your properties accurately.
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Five Simple Rules to Avoid Marketing Failure
- 1. AIM 2010 Five Simple Rules to Avoid Marketing Failure presented by Lisa Trosien Multifamily Consultant, Educator, Speaker
- 2. #1. Sometimes a Name Change Is in Order
- 5. #2. Know Your Audience
- 6. Is there a class divide online?
- 7. People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
- 8. #3. You’re Ultimately Responsible for What’s Out There
- 10. OOPS!
- 13. #4. Beware the Rogue Marketer
- 14. Let’s use a “Twilight photo”…no one’s using those!
- 16. #5. If You Ask for Help, Make Sure the “Help” Knows What It’s Doing…
- 18. What the broker is showing…. What the property really looks like
- 19. For Rent Front Cover Spring 2009
- 20. For Rent Spring Standard Ad 2009
- 21. For Rent Winter Standard Ad 2009 - Hired New PR/Ad Firm -Redirected demographic marketing
- 22. For Rent Front Cover Winter 2009