Technologies like PhoneGap, Xamarin and other cross-platform frameworks may be a great choice for your project. But you should be aware of the risks you take: framework lock-in, compatibility issues, easy reverse engineering etc.
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Anton Sakharov: The risks you take when develop cross-platform apps using HTML5.
1. The risks you take
when develop cross-
platform apps using
HTML5
28. Few options
● Test on all kind of devices you want your app to
support (iPhones, iPads, Androids etc) - must
have, in fact
● Use UI frameworks (e.g. IONIC)
● Use Crosswalk (increases app size and affects
performance)
39. Few options, all are not quite
good
● refine your project requirements
according to framework stable
compatibilities
● postpone the release date
● keep native technology developers at
hand