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Andy Tattersall - How to own your research communications: The importance of identity and owenership when communication research

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CILIP ARLG Academic and Research Libraries Group
CILIP ARLG Academic and Research Libraries Group

#RWIRW19 Research(er) Workflows in the Real World Monday 9th December 2019 British Library Conference Centre

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HOW TO OWN YOUR RESEARCH COMMUNICATIONS MANAGING THE RESEARCH(ER) WORKFLOW @Andy_Tattersall The University of Sheffield The importance of identity and ownership when communicating research
"RESEARCHERS HAVE FOUND"
CC BY 2.0 Guy F. Wicke http://bit.ly/2IE1wD4
IT TAKES A MINUTE TO ADD A PROFILE IMAGE
MULTIPLE IDENTITIES CHINCHILLA SOLUTIONS • MARKETING PROPOSAL
THE PROBLEM • The media do not know enough about the reporting of research - open access, statistics, results, conclusions • The media don't really care - and know what they are doing - they want to sell papers • Churnalism • Media teams do not share enough of the important information • Academics are not in control of interviews with the media • Altmetrics cannot pick up links that do not exist
THE PROBLEM • Research teams are ill-equipped to work with the media. • News moves fast - Research moves slow • Research projects do not factor in funding for communications. • Reluctance to disseminate research (time, skills, not seen as part of the researcher's job) • Pathways to impact not fully appreciated/explored • Scholarly communications experts not always embedded in departments.
HOW MUCH OF THIS RESEARCHER WORKFLOW IS OPEN? (AND CAN BE OWNED) Schonfeld (2017) https://sr.ithaka.org/blog/what-is-researcher- workflow/
Social Networks Social publication sites (ResearchGate/Mendeley) Curation tools - Scoop.It! Social Networks Discussion Forums Research Sharing platforms ORCiD Dimensions ResearchFish Blog (permission needed) Social Networks Research Sharing platforms Collaborative - Open Electornic Lab Notebooks
Open Research/Analysis protocols Social Networks Discussion Forums Research Sharing platforms DMP Online Call for Participants website Archiving in Figshare Code in Github Research Blog Social Networks Video capture (lab work) Open Wiki (using real name) Pre Print server Social Networks Discussion Forums Research Sharing platforms
Open Access sharing (Paper, data, code) Journal and self archiving Post peer review The Conversation Media Science Blog Social Networks Video Podcast Poster/Infographic Altmetrics/Dimensions Kudos Google Scholar profile ResearcherID Scopus profile REF/Impact Case Study Pre Print Servers Self publishing Open Peer Review (don't become multiple peer reviewers - ORCiD)
Personal Research Website Across the workflow
https://riojournal.com/
Andy Tattersall - How to own your research communications: The importance of identity and owenership when communication research
WHO – WHAT - WHERE RESEARCH? WHO Who are these experts? Do they have a staff profile, contact details? WHERE Which department? Is this a collaboration? Who funded it? WHAT What have they really found? Can we see it?
WHY DO THE MEDIA NEED TO LINK TO OUR RESEARCH IMPACT Coverage of research may lead to impact REF This impact can form part of impact case studies and contribute to the REF. FACTUAL ACCURACY Interested parties - charities, funders, citizen scientists, patient groups, members of the public can read the research for themselves
NEVER SMILE AT A CROCODILE: BETTING ON ELECTRONIC GAMING MACHINES IS INTENSIFIED BY REPTILE-INDUCED AROUSAL - IG NOBLE ECONOMICS PRIZE - HTTPS://LINK.SPRINGER.COM/ARTICLE/10.1007/S10899-009-9174-4 THE LIFE CYCLE OF A STORY Picked up and re-blogged on science and special interest blogs THE LIFE CYCLE OF A STORY Republished on syndication and partner sites Picked up by a news agency - newspaper Shared via a press release from research organisation, media team, journal Shared across social media If the first action is missing links and citations, the rest will too
0 10 20 30 40 50 “Bacon increases risk of colorectal cancer by 18%” BREAKING!
About 5 out of 100 people develop colorectal cancer
If all 100 ate 3 extra rashers every day... The number would rise to six http://www.iarc.fr/en/media-centre/pr/2015/pdfs/pr240_E.pdf [Last Accessed 22/11/2019]
https://www.thesun.co.uk/fabulous/5115861/new-mums-200-tesco-asda-morrisons-vouchers-to-breastfeed-for-six- months/ (Last accessed 5/12/2019)
● “Sheffield University researchers targeted mums in parts of the country with low breastfeeding levels.” ● “They found offering the incentive boosted rates by a fifth – to 37.9 per cent compared to 31.7 per cent at around two months.” ● “Research has proven a mum’s milk boosts her baby’s immune system, protecting them against bugs and allergies, including eczema.” ● “It also cuts the risk of obesity and diabetes in later life.” ● “Across the UK, fewer than half of new mothers breastfeed two months after their baby is born.” -------------------------------------------------------------- “And Sara Rainwater, operations director at the TaxPayers' Alliance said: "As a mother who breastfed her children, I don't believe the government should use taxpayers' money to bribe new mothers to make the same decision.” Controversial? https://www.thesun.co.uk/fabulous/5115861/new-mums-200-tesco-asda-morrisons-vouchers-to-breastfeed-for-six- months/ (Last accessed 5/12/2019)
Andy Tattersall - How to own your research communications: The importance of identity and owenership when communication research
TRACKING RESEARCH DOI, PMID, ISBNA research artefact
http://bit.ly/2oJRaZD [Last Accessed 22/11/2019]
• Encourage researchers to make their outputs open access • Highlight the importance of communicating these open outputs with the media and across social and traditional media • Engage in science communication themselves • Promote the uptake of ORCiD • Train academics in the safe and effective use of social media • Promote resources that tackle fake news WHAT CAN LIBRARY AND INFORMATION PROFESSIONALS DO ABOUT THIS?
@ANDY_TATTERSALL A.TATTERSALL@SHEFFIELD.AC.UK UNIVERSITY OF SHEFFIELD SLIDES CREATED IN CANVA WITH NON CREDITED IMAGES/ICONS FROM CANVA.COM

More Related Content

Andy Tattersall - How to own your research communications: The importance of identity and owenership when communication research

  • 1. HOW TO OWN YOUR RESEARCH COMMUNICATIONS MANAGING THE RESEARCH(ER) WORKFLOW @Andy_Tattersall The University of Sheffield The importance of identity and ownership when communicating research
  • 3. CC BY 2.0 Guy F. Wicke http://bit.ly/2IE1wD4
  • 4. IT TAKES A MINUTE TO ADD A PROFILE IMAGE
  • 6. THE PROBLEM • The media do not know enough about the reporting of research - open access, statistics, results, conclusions • The media don't really care - and know what they are doing - they want to sell papers • Churnalism • Media teams do not share enough of the important information • Academics are not in control of interviews with the media • Altmetrics cannot pick up links that do not exist
  • 7. THE PROBLEM • Research teams are ill-equipped to work with the media. • News moves fast - Research moves slow • Research projects do not factor in funding for communications. • Reluctance to disseminate research (time, skills, not seen as part of the researcher's job) • Pathways to impact not fully appreciated/explored • Scholarly communications experts not always embedded in departments.
  • 8. HOW MUCH OF THIS RESEARCHER WORKFLOW IS OPEN? (AND CAN BE OWNED) Schonfeld (2017) https://sr.ithaka.org/blog/what-is-researcher- workflow/
  • 9. Social Networks Social publication sites (ResearchGate/Mendeley) Curation tools - Scoop.It! Social Networks Discussion Forums Research Sharing platforms ORCiD Dimensions ResearchFish Blog (permission needed) Social Networks Research Sharing platforms Collaborative - Open Electornic Lab Notebooks
  • 10. Open Research/Analysis protocols Social Networks Discussion Forums Research Sharing platforms DMP Online Call for Participants website Archiving in Figshare Code in Github Research Blog Social Networks Video capture (lab work) Open Wiki (using real name) Pre Print server Social Networks Discussion Forums Research Sharing platforms
  • 11. Open Access sharing (Paper, data, code) Journal and self archiving Post peer review The Conversation Media Science Blog Social Networks Video Podcast Poster/Infographic Altmetrics/Dimensions Kudos Google Scholar profile ResearcherID Scopus profile REF/Impact Case Study Pre Print Servers Self publishing Open Peer Review (don't become multiple peer reviewers - ORCiD)
  • 15. WHO – WHAT - WHERE RESEARCH? WHO Who are these experts? Do they have a staff profile, contact details? WHERE Which department? Is this a collaboration? Who funded it? WHAT What have they really found? Can we see it?
  • 16. WHY DO THE MEDIA NEED TO LINK TO OUR RESEARCH IMPACT Coverage of research may lead to impact REF This impact can form part of impact case studies and contribute to the REF. FACTUAL ACCURACY Interested parties - charities, funders, citizen scientists, patient groups, members of the public can read the research for themselves
  • 17. NEVER SMILE AT A CROCODILE: BETTING ON ELECTRONIC GAMING MACHINES IS INTENSIFIED BY REPTILE-INDUCED AROUSAL - IG NOBLE ECONOMICS PRIZE - HTTPS://LINK.SPRINGER.COM/ARTICLE/10.1007/S10899-009-9174-4 THE LIFE CYCLE OF A STORY Picked up and re-blogged on science and special interest blogs THE LIFE CYCLE OF A STORY Republished on syndication and partner sites Picked up by a news agency - newspaper Shared via a press release from research organisation, media team, journal Shared across social media If the first action is missing links and citations, the rest will too
  • 19. About 5 out of 100 people develop colorectal cancer
  • 20. If all 100 ate 3 extra rashers every day... The number would rise to six http://www.iarc.fr/en/media-centre/pr/2015/pdfs/pr240_E.pdf [Last Accessed 22/11/2019]
  • 22. ● “Sheffield University researchers targeted mums in parts of the country with low breastfeeding levels.” ● “They found offering the incentive boosted rates by a fifth – to 37.9 per cent compared to 31.7 per cent at around two months.” ● “Research has proven a mum’s milk boosts her baby’s immune system, protecting them against bugs and allergies, including eczema.” ● “It also cuts the risk of obesity and diabetes in later life.” ● “Across the UK, fewer than half of new mothers breastfeed two months after their baby is born.” -------------------------------------------------------------- “And Sara Rainwater, operations director at the TaxPayers' Alliance said: "As a mother who breastfed her children, I don't believe the government should use taxpayers' money to bribe new mothers to make the same decision.” Controversial? https://www.thesun.co.uk/fabulous/5115861/new-mums-200-tesco-asda-morrisons-vouchers-to-breastfeed-for-six- months/ (Last accessed 5/12/2019)
  • 26. • Encourage researchers to make their outputs open access • Highlight the importance of communicating these open outputs with the media and across social and traditional media • Engage in science communication themselves • Promote the uptake of ORCiD • Train academics in the safe and effective use of social media • Promote resources that tackle fake news WHAT CAN LIBRARY AND INFORMATION PROFESSIONALS DO ABOUT THIS?
  • 27. @ANDY_TATTERSALL A.TATTERSALL@SHEFFIELD.AC.UK UNIVERSITY OF SHEFFIELD SLIDES CREATED IN CANVA WITH NON CREDITED IMAGES/ICONS FROM CANVA.COM