Analytics 101 for startups

•

35 likes•9,356 views

This document provides an overview of analytics and metrics that startups should track. It discusses key metrics like acquisition, activation, retention, revenue, and referrals. It also covers cohort analysis and tools for analytics including Google Analytics, KISSmetrics, and GoSquared. The document emphasizes setting targets, tracking everything while focusing on important metrics, always testing, and taking action on analytics findings.

What’s coming up?
What to measure?
Pirate metrics 101.
What tools can I use?
What does GoSquared track?

Subscribers
Activations
Views
Churn
Cancelations
Big Data Upgrade
Uniques
Impressions
ransactions
Repeats
Pageviews
Comments
Downgrades
Conversions
Visits
otations Follows
Cohorts
Growth
Upsells
Hits Goals
Favourites
Engagement

Track everything.*
Focus on what matters.

* Everything you can think of. You never know when you might need it.

We need to focus on
metrics that help us track
our business.

Let’s take a look at one of
the best ways to do that…

Pirate metrics
(none of these people are Dave McClure)

Acquisition
Activation
R etention
R evenue
R eferral

Some rather successful companies track things like

User follows more than 15 people.
Installs tracking code.
Downloads and installs the native app.
Finds what they searched for in
under 10 seconds.

Retention
Keeping users happy.
Reducing churn.

Track things like

Churn – % of users who
cancel in a given timeframe
DAU / WAU / MAU
(Daily / Weekly / Monthly Active Users)
Customer Support metrics

Track things like

MRR (Monthly Recurring Revenue)
Average MRR / user
AOV (Average Order Value)
CLTV (Customer Lifetime Value)

Referral
People like your product
enough to recommend it to
their friends.

What is cohort analysis?
Cohort analysis allows a company to “see
patterns clearly across the lifecycle of a
customer (/user), rather than slicing
across all customers blindly without
accounting for the natural cycle that a
customer undergoes.”
Source: Alistair Croll; Benjamin Yoskovitz. Lean Analytics: Use Data to Build a Better Startup Faster

Track by cohort
Break metrics apart.
Helps you understand how
you are improving things.

Analytics
“Some basics”

Wordpress (Jetpack Stats)
Facebook Insights
Twitter Analytics

Analytics
“Next steps”

GoSquared
Clicky
Chartbeat

KISSmetrics
Gauges
Mixpanel

Analytics
“Full featured, but complex”

Google Analytics
Omniture
WebTrends
Piwik

What does an
analytics company
like GoSquared track?

Set targets.
Track everything.
Focus.
Always be testing.
Ask “so what?”

Most importantly

Act now.
Not tomorrow.

You’ve been viewing

Analytics 101 for Startups
by

The GoSquared Team

Sources
Pirate Metrics by Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
Lean Analytics: Alistair Croll; Benjamin Yoskovitz. Lean Analytics: Use Data to Build a Better Startup Faster

!

Images
!

http://littlevisuals.co/
http://unsplash.com/
http://wallpaperswide.com/pirates_of_the_caribbean_on_stranger_tides_2011_movie-wallpapers.html
Olly Plumstead: https://www.facebook.com/media/set/?set=a.
10152234031736354.1073741826.138182321353&type=1&l=bd5230316c

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Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid. Key Takeaways: What makes up a composable digital solution. Why content is still king in a composable world. How Headless CMS and Headless Commerce are different.

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Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.

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How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data

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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

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Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.

The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim

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It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies. You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms. Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.

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Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it? Key Takeaways: Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.

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PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements . Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready . Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

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Analytics 101 for startups

1. ANALYTICS 101 For Startups

2. What’s coming up? What to measure? Pirate metrics 101. What tools can I use? What does GoSquared track?

3. What should a startup measure?

4. Subscribers Activations Views Churn Cancelations Big Data Upgrade Uniques Impressions ransactions Repeats Pageviews Comments Downgrades Conversions Visits otations Follows Cohorts Growth Upsells Hits Goals Favourites Engagement

5. Track everything.* Focus on what matters. * Everything you can think of. You never know when you might need it.

6. Protip Vanity metrics are everywhere.

8. We need to focus on metrics that help us track our business.

9. Let’s take a look at one of the best ways to do that…

10. Pirate metrics (none of these people are Dave McClure)

11. A A R R R

12. Acquisition Activation R etention R evenue R eferral

13. Acquisition How you gain new users.

14. Track things like Total signups CAC (Customer Acquisition Cost) Leading indicators: Twitter Followers New unique visitors to site Facebook likes Subscribers to mailing list

15. Activation Turning mere signups into activated users. (Get the on-boarding right)

16. Some rather successful companies track things like User follows more than 15 people. Installs tracking code. Downloads and installs the native app. Finds what they searched for in under 10 seconds.

17. Retention USING OUR PRODUCT

18. Retention Keeping users happy. Reducing churn.

19. Track things like Churn – % of users who cancel in a given timeframe DAU / WAU / MAU (Daily / Weekly / Monthly Active Users) Customer Support metrics

20. Revenue Making money. Crazy, huh?

21. Track things like MRR (Monthly Recurring Revenue) Average MRR / user AOV (Average Order Value) CLTV (Customer Lifetime Value)

22. Referral

23. Referral People like your product enough to recommend it to their friends.

24. Track things like NPS (Net Promoter Score) No. of signups via referral

25. Cohort analysis

26. What is cohort analysis? Cohort analysis allows a company to “see patterns clearly across the lifecycle of a customer (/user), rather than slicing across all customers blindly without accounting for the natural cycle that a customer undergoes.” Source: Alistair Croll; Benjamin Yoskovitz. Lean Analytics: Use Data to Build a Better Startup Faster

27. Track by cohort Break metrics apart. Helps you understand how you are improving things.

28. % of users who signed in Cohort analysis for sign in activity Time Signups in October Signups in December Signups in November Signups in January Signups in February

29. Tools unsplash.com

30. Analytics “Some basics” Wordpress (Jetpack Stats) Facebook Insights Twitter Analytics

31. Analytics “Next steps” GoSquared Clicky Chartbeat KISSmetrics Gauges Mixpanel

32. Analytics “Full featured, but complex” Google Analytics Omniture WebTrends Piwik

33. A/B testing

34. Visualising data

35. Protip Learn to love MySQL.

36. What does an analytics company like GoSquared track?

37. Metrics we obsess over Signups (by source) Activations by signup week DAU, WAU, MAU NPS MRR, MRR / customer CLTV

38. Set targets. Track everything. Focus. Always be testing. Ask “so what?”

39. Most importantly Act now. Not tomorrow.

40. You’ve been viewing Analytics 101 for Startups by The GoSquared Team

41. Sources Pirate Metrics by Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version Lean Analytics: Alistair Croll; Benjamin Yoskovitz. Lean Analytics: Use Data to Build a Better Startup Faster ! Images ! http://littlevisuals.co/ http://unsplash.com/ http://wallpaperswide.com/pirates_of_the_caribbean_on_stranger_tides_2011_movie-wallpapers.html Olly Plumstead: https://www.facebook.com/media/set/?set=a. 10152234031736354.1073741826.138182321353&type=1&l=bd5230316c

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