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An A+ Plan to Transform Your Library with Linked Data

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National Information Standards Organization (NISO)
National Information Standards Organization (NISO)

NISO Two Day Virtual Conference: Using the Web as an E-Content Distribution Platform: Challenges and Opportunities Oct 21-22, 2014 Jeff Penka, Director of Channel and Product Development, Zepheira

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An A+ Plan to Transform Your Library With Linked Data NISO Two-Day Virtual Conference, October 21-22: Using the Web as an E-Content Distribution Platform: Challenges and Opportunities Jeff Penka Executive Director, Product and Channel Development jeffpenka@zepheira.com
Hi, I’m Jeff • Zepheira – Product Management – Organizational Strategy • OCLC – End User and Reference Service Portfolio Director – Worldcat.org, FirstSearch, QuestionPoint, Partnerships • NISO – D2D, NetRef • Passion – Helping bring ideas to life – Identifying and solving problems through iteration – Audience centered design – Learning
Zepheira - Broad Experience and Specific Leadership
Overview • Focus on – Semantic Web, Linked Data, BIBFRAME, schema.org – Zepheira’s market research, client experiences, solutions – Library visibility – BIBFLOW – Libhub Initiative
A Three Part Plan Awareness Assessment Action
Awareness
Moving from web pages to “a web of data”
There is a significant gap between what browsers and humans see on the Web
Remember when sites were just link lists and there was a web master…
Now the Web plays a central role for the library and most staff
But we aren’t speaking in a way the Web understands • We have a wealth of content and resources locked behind legacy, closed technology systems and niche vocabularies
The traditional, Visible Web focuses on Harvesting and Links to Pages
The emerging Invisible Web focuses on Data, Resources, Vocabulary, and Connections
New Interfaces and Uses Mobile, Weather, Sports, Personalization, Geo
New Vocabularies and Characteristics Retail – items, reviews, geo, descriptions, inventory, hours, social, events
New Vocabularies and Characteristics Movies – Geo, reviews, ratings, images, previews, times, tickets
New Vocabularies and Characteristics Restaurants – locations, reviews, hours, reservations, menus
How does the Web see Libraries?
Libraries = Community Businesses Location, photos, hours, reviews, social, events
External Perspectives • Are websites and systems harvestable? • Is there a unified and accessible industry vocabulary? • Are there strong connections and relationships? • What is the consistency and reliability of the user experience and available data?
Electronic and Physical Resources Still harvesting pages, not data assets
The Time is Right Standard, adopted technologies and practices • Linked Data Emerging shared vocabularies • BIBFRAME, schema.org A motivated, collaborative community
Linked Data ”a recommended best practice for exposing, sharing, and connecting pieces of data, information, and knowledge on the Semantic Web using URIs and RDF." http://en.wikipedia.org/wiki/Linked_Data
Unifying Vocabularies • Schema.org – Bib Extend - W3C group – group focused on discussion and preparation of proposals to extend schema.org for improved representation of bibliographic information markup and sharing. • BIBFRAME – Extensible replacement for MARC – “The Initiative aims to re-envision and, in the long run, implement a new bibliographic environment for libraries that makes "the network" central and makes interconnectedness commonplace.”
A Descriptive Blueprint • BIBFRAME common model – flexible, designed to accommodate the needs of our community. • Recognize creative tension between past and future • Profiles are a blueprint for a specific community or entity description
An A+ Plan to Transform Your Library with Linked Data
Phases of Linked Data / BIBFRAME Adoption http://zepheira.com/ala2014 Experimenters Early Implementers Data Publishers & Connectors Mainstream Workflow Back Office Systems • Clarify Space • Determine the Need • Define a Foundation • Draft Specifications • Test the Assumptions • Draft Standards • Evaluate Data, Processes, & Gaps • Begin to work at scale • Use other’s data • Participate – Publish, Share, Connect • “Final” Standards & Best Practices • New businesses and models • “There’s Linked Data in there!?”
Assessment where are you today, where do you want to go • Assets – Data, Formats, Access – Resources – Collections – Events • Providers & Partners – Systems – Services – Content • Organization – Goals – Staff – Culture – Relationships • Impact and Assessment – Priorities – Baselines – Measures
Action what can you do to begin actively learning 1. Invest in Staff Professional Development 2. Pilot Projects 3. Define Organizational Priorities 4. Baseline Web Visibility 5. Talk with Providers and Partners 6. Monitor and Engage in Community Activities
Staff Professional Development Zepheira’s Practical Practitioner Community http://zepheira.com/training
An A+ Plan to Transform Your Library with Linked Data
An A+ Plan to Transform Your Library with Linked Data
An A+ Plan to Transform Your Library with Linked Data
Phases of Linked Data / BIBFRAME Adoption http://zepheira.com/ala2014
Learning through action
An A+ Plan to Transform Your Library with Linked Data
An A+ Plan to Transform Your Library with Linked Data
An A+ Plan to Transform Your Library with Linked Data
An A+ Plan to Transform Your Library with Linked Data
Library Web Visibility We believe that everyone benefits from the visibility of libraries and their content on the Web, and we feel this problem can be addressed in a relatively short timeframe.
Learning, Leading, Linking • Build on existing investments • Use BIBFRAME to reflect content in the Web • Leverage the Web’s cooperative infrastructure • Accelerate and support libraries’ cooperative nature • Link between shared assets to test impact on search results • Help the Web understand libraries Phases of Linked Data / BIBFRAME Adoption
Incremental Steps 1. Make it extremely easy to project Library data to Linked Data (BIBFRAME) 2. Start with Visibility – publish to the Web in a way the Web understands – Relationships! – RDFa (schema.org, BIBFRAME) 3. Increase discoverability – accelerate linking among / across assets 4. Learn! Inform! Educate! Iterate!
Moving the Needle and Transforming the Web http://libhub.org 1. Take the pledge 2. Get Involved 3. Offer your support
Define your A+ Plan 1. Awareness 2. Assessment 3. Action Thank you! Learn more @ http://zepheira.com/solutions/library/ http://libhub.org

More Related Content

An A+ Plan to Transform Your Library with Linked Data

  • 1. An A+ Plan to Transform Your Library With Linked Data NISO Two-Day Virtual Conference, October 21-22: Using the Web as an E-Content Distribution Platform: Challenges and Opportunities Jeff Penka Executive Director, Product and Channel Development jeffpenka@zepheira.com
  • 2. Hi, I’m Jeff • Zepheira – Product Management – Organizational Strategy • OCLC – End User and Reference Service Portfolio Director – Worldcat.org, FirstSearch, QuestionPoint, Partnerships • NISO – D2D, NetRef • Passion – Helping bring ideas to life – Identifying and solving problems through iteration – Audience centered design – Learning
  • 3. Zepheira - Broad Experience and Specific Leadership
  • 4. Overview • Focus on – Semantic Web, Linked Data, BIBFRAME, schema.org – Zepheira’s market research, client experiences, solutions – Library visibility – BIBFLOW – Libhub Initiative
  • 5. A Three Part Plan Awareness Assessment Action
  • 7. Moving from web pages to “a web of data”
  • 8. There is a significant gap between what browsers and humans see on the Web
  • 9. Remember when sites were just link lists and there was a web master…
  • 10. Now the Web plays a central role for the library and most staff
  • 11. But we aren’t speaking in a way the Web understands • We have a wealth of content and resources locked behind legacy, closed technology systems and niche vocabularies
  • 12. The traditional, Visible Web focuses on Harvesting and Links to Pages
  • 13. The emerging Invisible Web focuses on Data, Resources, Vocabulary, and Connections
  • 14. New Interfaces and Uses Mobile, Weather, Sports, Personalization, Geo
  • 15. New Vocabularies and Characteristics Retail – items, reviews, geo, descriptions, inventory, hours, social, events
  • 16. New Vocabularies and Characteristics Movies – Geo, reviews, ratings, images, previews, times, tickets
  • 17. New Vocabularies and Characteristics Restaurants – locations, reviews, hours, reservations, menus
  • 18. How does the Web see Libraries?
  • 19. Libraries = Community Businesses Location, photos, hours, reviews, social, events
  • 20. External Perspectives • Are websites and systems harvestable? • Is there a unified and accessible industry vocabulary? • Are there strong connections and relationships? • What is the consistency and reliability of the user experience and available data?
  • 21. Electronic and Physical Resources Still harvesting pages, not data assets
  • 22. The Time is Right Standard, adopted technologies and practices • Linked Data Emerging shared vocabularies • BIBFRAME, schema.org A motivated, collaborative community
  • 23. Linked Data ”a recommended best practice for exposing, sharing, and connecting pieces of data, information, and knowledge on the Semantic Web using URIs and RDF." http://en.wikipedia.org/wiki/Linked_Data
  • 24. Unifying Vocabularies • Schema.org – Bib Extend - W3C group – group focused on discussion and preparation of proposals to extend schema.org for improved representation of bibliographic information markup and sharing. • BIBFRAME – Extensible replacement for MARC – “The Initiative aims to re-envision and, in the long run, implement a new bibliographic environment for libraries that makes "the network" central and makes interconnectedness commonplace.”
  • 25. A Descriptive Blueprint • BIBFRAME common model – flexible, designed to accommodate the needs of our community. • Recognize creative tension between past and future • Profiles are a blueprint for a specific community or entity description
  • 27. Phases of Linked Data / BIBFRAME Adoption http://zepheira.com/ala2014 Experimenters Early Implementers Data Publishers & Connectors Mainstream Workflow Back Office Systems • Clarify Space • Determine the Need • Define a Foundation • Draft Specifications • Test the Assumptions • Draft Standards • Evaluate Data, Processes, & Gaps • Begin to work at scale • Use other’s data • Participate – Publish, Share, Connect • “Final” Standards & Best Practices • New businesses and models • “There’s Linked Data in there!?”
  • 28. Assessment where are you today, where do you want to go • Assets – Data, Formats, Access – Resources – Collections – Events • Providers & Partners – Systems – Services – Content • Organization – Goals – Staff – Culture – Relationships • Impact and Assessment – Priorities – Baselines – Measures
  • 29. Action what can you do to begin actively learning 1. Invest in Staff Professional Development 2. Pilot Projects 3. Define Organizational Priorities 4. Baseline Web Visibility 5. Talk with Providers and Partners 6. Monitor and Engage in Community Activities
  • 30. Staff Professional Development Zepheira’s Practical Practitioner Community http://zepheira.com/training
  • 34. Phases of Linked Data / BIBFRAME Adoption http://zepheira.com/ala2014
  • 40. Library Web Visibility We believe that everyone benefits from the visibility of libraries and their content on the Web, and we feel this problem can be addressed in a relatively short timeframe.
  • 41. Learning, Leading, Linking • Build on existing investments • Use BIBFRAME to reflect content in the Web • Leverage the Web’s cooperative infrastructure • Accelerate and support libraries’ cooperative nature • Link between shared assets to test impact on search results • Help the Web understand libraries Phases of Linked Data / BIBFRAME Adoption
  • 42. Incremental Steps 1. Make it extremely easy to project Library data to Linked Data (BIBFRAME) 2. Start with Visibility – publish to the Web in a way the Web understands – Relationships! – RDFa (schema.org, BIBFRAME) 3. Increase discoverability – accelerate linking among / across assets 4. Learn! Inform! Educate! Iterate!
  • 43. Moving the Needle and Transforming the Web http://libhub.org 1. Take the pledge 2. Get Involved 3. Offer your support
  • 44. Define your A+ Plan 1. Awareness 2. Assessment 3. Action Thank you! Learn more @ http://zepheira.com/solutions/library/ http://libhub.org