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Amazon ppc management

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ClarifeAcierda

The document discusses effective management of Amazon PPC campaigns to help Amazon FBA sellers generate revenue. It outlines using relevant top keyword searches in product listings and advertising strategies to reach more customers. The overall PPC process involves first using an auto campaign to research keywords, then exploring keywords through a broad campaign and checking phrase and exact campaigns. It provides tips for addressing common PPC problems like low search volume, bids, and budgets as well as high competition.

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EFFECTIVE PPC MANAGEMENT CLARIFE ACIERDA
GOAL OF AMAZON PPC EXPERTS help Amazon FBA Sellers to generate revenues by maximizing product's visibility in the Amazon market.
HOW DO WE GET THERE? Reach out more customers by using relevant Top Keyword Search in Product listing Use advertising strategies
OVERALL PPC PROCESS Research using Auto Campaign Explore Keywords through Broad Campaign Check the Phrase and Exact Campaign
The Process NEXT
Research using Auto Campaign Gather keywords that converts. It is a recommended campaign for beginners and has no data yet. Keywords are given by Amazon.
Find out which keywords are not converting under Broad Campaign Explore Keywords through Broad Campaign NEXT
Analayze gathered Keywords from Broad and Auto Campaign that are profitable. Then, create a Phrase and Exact Campaign. Phrase and Exact Campaign NEXT
Problems we encounter in PPC NEXT
Keywords has low impression and clicks Low search volume Very Low bids Low Budget Irrelevant Reasons NEXT Increase budgets Increase bids slowly Change match types Suggestions
High Competition Bids too High Reasons: Keywords has high conversion but high ACos NEXT Lower the bids Pull from broad/phrase into exact campaign Suggestions:
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Amazon ppc management