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we aint
seen
nothin
yet
Polle de Maagt for NHL | June 3th 2009
Trends and media
                       Netherlands | cafedelmarketing.com


                       European youth trends
                       Belgium | trendwolves.com


                       Offline beers for online talent
                       Netherlands + Belgium | jongtuig.com




Photo: Filip Bunkens
I
am
not
here to tell
about
the could-doʼs
Because Lykle already did that ;)
but about
the should-doʼs
and about
the shouldnt-doʼs
We aint seen
nothin yet
Weʼre still talking about the medium
Photo: Kat! (via Flickr)
The
medium
is the
message
 McLuhan




Photo: Unknown
We aint seen
nothin yet
Weʼre working with 6-year-old platforms
We aint seen
nothin yet
Weʼre working with 6-year-old platforms
Photo: Fred Cavazza (via Flickr)
Ads donʼt count as a business model.
                                  Period.
We aint seen
nothin yet
Technology is leading, not humans
Photo: frogmuseum2 (via Flickr)
We aint seen
nothin yet
Weʼre me-too-ing and hyping our asses off
Photo: premasagar (via Flickr)
Ain't seen nothin' yet
so ...
Weʼre still talking about the medium
The medium is the message

Weʼre working with 6-year-old platforms
Browsers and social networks are soooooo 2003

Technology is leading, not humans
So, what are we designing for?

Weʼre me-too-ing and hyping our asses off
Stop the circle-wanking, please, it’s nasty
Stop that. Seriously. Please.
Iʼm suffering
Friend fatigue
Social media fatigue
Internet fatigue
back
to the
drawing board
Ain't seen nothin' yet
Photo: Danielle Schouten (via Flickr)
(they sing for a bag with cleaning sh*t)
Photo: Matthijs van den Broek
Self-fullfilment



                   Acknowledgement



                     Acceptance



                       Security



                    Primary needs


Pyramid of needs
Maslow
Honour




                    Good name



                   Group needs




                   Primary needs


Pyramid of needs
Pinto
Web 4.0                  Self-fullfilment



Web 3.0               Acknowledgement



Web 2.0                    Acceptance



Web 1.0                        Security



Web 0.0                  Primary needs


Pyramid of needs   Pyramid of needs
Skyberg                        Maslow
...



                        ...



                      Social



                   Connectivity



                     Device


Pyramid of Polle
de Maagt
device
for
everyone



Photo: Jaap O. (via Flickr)
connectivity
for
everyone



Photo: dov (via Flickr)
social
for
everyone



Photo: Mynameise.com
...



                        ...



                      Social



                   Connectivity



                     Device


Pyramid of Polle
de Maagt
it
is not
about
Photo: dr_loplop (via Flickr)
Photo: fumble (via Flickr)
Photo: Anne Helmond
it
is
about
real stories
real needs
Ain't seen nothin' yet
always invite
                                               people
                                              that are
                                               cooler
                                            than you

                                        Rooms of Red Bull, Amsterdam
Photo: Rooms of Red Bull (via Flickr)
masturbating
                                       women




                                        WeMasturbate
Photo: Unknown
       WeMasturbate(via Flickr)
repeat
that
please?
Weʼre still talking about the medium
The medium is the message

Weʼre working with 6-year-old platforms
Browsers and social networks are soooooo 2003

Technology is leading, not humans
So, what are we designing for?

Weʼre me-too-ing and hyping our asses off
Stop the circle-wanking, please, it’s nasty
it
is
about
real stories
real needs
the end.
Polle de Maagt
 @polledemaagt
 polle@polledemaagt.com
 www.polledemaagt.com




Photo: Filip Bunkens

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