Agenda Item 6: Update Intelligent Transportation Systems (ITS) for Fairfax Connector
- 2. Overview
• Project Time Line
• Key Project Goals
• Status of Implementation
• Use of New Technology on Fairfax Connector Bus Fleet
• Next Steps
2
- 3. 3
ITS Project Timeline
2013
2013
• ITS included in
the budget
• Procurement
initiated
2014
Feb. 2014
• Contract award to
Clever Devices
July 2014
• Project design
initiated
2015
Feb. 2015
• Project design
development
• Design Approval
June 2015
• Factory Acceptance
Testing
2016 - 2017 Operation Testing
• Pilot Testing – mini fleet
• System Acceptance Testing (SAT)
• System verification and validation testing
2016
March 2016
• Establish the Bus
Operations Control
Center (BOCC)
System-wide
deployment
2017
Summer 2017
• Go-Live
• Marketing
• Solicit feedback
Phase II
2017 - 2018
• Interactive Voice
Response (IVR)
• Digital Message
Signs (DMS)
• Automatic Vehicle
Monitoring (AVM)
• Video System
Technology
20
- 4. • Grow ridership
• Enhance customer experience
• Operational coordination & communication
• Improve data collection
• Enhance system safety and security
• Improve system reliability
4
Key Project Goals
- 5. Phase I Technology:
• Computer-Aided Dispatch and Automatic Vehicle Location
(CAD/AVL)
• Automatic Passenger Counters (APC)
• Passenger Information (BusTracker website)
• Reporting Systems/Data Warehousing
• Bus Operations Control Center (BOCC)
5
Status of Implementation
- 6. 6
Fairfax Connector Bus Tracker
• Provides real-time estimated
arrival times
• Riders can learn about Bus
Tracker and sign up to
receive alerts by text and/or
email
• ADA compliance - text-only
version (for text-readers and
mobile devices)
- 7. 7
Track Buses by Text or E-mail
• Text bus stop ID
# to 41411 to get
estimated time of
arrival via text
• Subscribe to get
alerts via text &
e-mail
- 8. • Bus Stop ID Project
• Marketing Plan
• Public Launch
• Open Data Sourcing
• Phase II Technology
8
Next Steps
- 10. 10
Marketing and Outreach Plan
• Soft Launch – May 9, 2017
• Full Launch – June 2017
• Integrated Outreach Campaign:
• Direct-to-Customer Outreach
• Traditional, Digital and Social Media
• In-Home and Out-of-Home Advertising
• Events
- 11. 11
Transit app developers:
• DC Metro and Bus
• Transit App
• Citymapper
• BusTrack DC
Open Data Sourcing
Planning, research and
collaboration:
• Mobility Lab
• Metro Lab Network
• RITIS Platform - Regional
Integrated Transportation
Information System (RITIS)
- 12. 12
3rd – Party Transit App Developers
• Provide real-time data to providers of transit
information via an open API (Application
Programming Interface)
• Fairfax Connector routes and trips will show up
on apps that are popular in the region
• Integrated trip planning between public and
private transportation service providers
• Customers will likely choose familiar Apps
- 13. 13
Open Data Sourcing
• Connector trips will now appear in the Google
Transit trip planner
• Riders will be able to easily plan inter-
jurisdictional trip transfers to other local transit
systems
- 14. 14
ITS Phase II – Implementation
• Interactive Voice Response (IVR) System
• Provides information to customers by phone
• Digital Message Signs (DMS)
• Wayside signage at major transit locations
• Vehicle Component monitoring
• Maintenance technology enhancements
• Video system technology
• CCTV capability
Editor's Notes
- Today, May 9, we are launching our marketing and outreach campaign for BusTracker with a “phase 1” – or a “soft launch”
As mentioned before, the BusTracker is now available for our existing and new customers at fairfaxconnector.com. As we move forward with the system roll-out, we would like to encourage riders to check out the system, test it, and provide us feedback on how they like it.
The “phase 2”, - or the “hard launch” of our campaign will kick-off in June through multiple channels including events, movie theater advertising, street decals, social media, and more.
The last thing I would like to mention is that we are making a concerted effort to reach the hard-to-reach populations including people with limited English proficiency by working with our various departments that engage with these populations, as well as doing targeted multicultural media outreach.