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Affordances
       in modern web design

                          andrew maier


Friday, March 26, 2010
Andrew Maier
              Interaction Designer &
              User Experience Enthusiast
               andrew@uxbooth.com
               @andrewmaier




Friday, March 26, 2010
what’s up with
              “modern web design,”
              Andrew?



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the web has
           Changed
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from
         Whence?
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part

                  I      fundamental
                         Concepts

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Affordance
             The quality of an object allowing
             an action–relationship with an
             actor.


Friday, March 26, 2010
a tour of
           Affordability
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What does this thing do?

Friday, March 26, 2010
What does this thing do?

Friday, March 26, 2010
What does this thing do?

Friday, March 26, 2010
What does this thing do?
Friday, March 26, 2010
No, seriously:
                         What does this thing
                           f***ing do?!
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Signifier
           A discrete unit of meaning,
           including words, images,
           gestures, scents, tastes, textures,
           sounds.

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“                       e are all detectives, searching for clues to
                         enable us to function in this complex world.
                         Whether it is ags waving in the wind, the
                         difference between empty or crowded train
                         platforms, or the desire lines illustrated by
                         footprints in the elds that suggest paths to
                         follow, we search for signi cant signs in
                         the world that offer guidance. ”

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The Design of Everyday Things
         Don Norman

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a
              part       bit of
                         Industrial
          II             Design

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you’re such a
         Tool
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Affordances
                         &
                     Constraints
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Simplify
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Conceptual
            Models
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System Model                     Mental Model




                                        Interface Model




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the
           Good
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the
           Frustrating
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part
                         applied to
         III             Websites

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Conceptual
            Models
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System Model                     Mental Model




                                        Interface Model




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microscopic &
          Macroscopic
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application
          Elements
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I’m a Button, believe you me




Friday, March 26, 2010
I’m a Button, believe you me




Friday, March 26, 2010
I’m a Button, believe you me




Friday, March 26, 2010
I’m a Button, believe you me




Friday, March 26, 2010
I’m a Button, believe you me




Friday, March 26, 2010
Don’t Make Me Think
            Steve Krug
                                  Affordances
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application
         Layout
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panel–selector

                               list

                     list
                            description


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panel–selector




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canvas + palette




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canvas + palette




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one-window drilldown




Friday, March 26, 2010
Designing Interfaces
            Jennifer Tidwell
                                   Affordances
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application
         Context
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Affordances
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“                      hould actions be buttons or links? It depends on the
                         action. Should a calendar view be in list-form or
                         grid-form? It depends where it’s being shown and
                         how long the time period is. Does every global
                         navigation link need to be on every page? Do you
                         need a global search bar everywhere? Do you need
                         the same exact footer on each page?   e answer: “It
                         depends.” 


                                                    –Getting Real, 37signals

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3
                         things
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Patterns
         Standards
         Metaphor
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Affordances
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http://
                         ui-patterns.com




                         http://
                         developer.yahoo.com
                         /ypatterns/

                                       Affordances
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Designing Web Interfaces
            Bill Scott & Theresa Neil
                                        Affordances
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Patterns
         Standards
         Metaphor
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1024


                                768




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header


                         content


                         footer
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Patterns
         Standards
         Metaphor
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Affordances
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Affordances
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part       don’t try
                         too
               IV
                         Hard
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Overdesign

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independent of
         visceral response,
         this
         Requires
         cognition
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the uncanny
            Valley
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Affordances
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“                         n 1978, the Japanese roboticist Masahiro
                         Mori noticed something interesting:      e more
                         humanlike his robots became, the more people
                         were attracted to them, but only up to a point.
                         If an android become too realistic and lifelike,
                         suddenly people were repelled and disgusted.”
                          


                                                        –Clive    ompson

Friday, March 26, 2010
lifelike = lifeless


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Conclusion

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identify possibilities


Friday, March 26, 2010
learn from
                             the
                         World
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speak clearly &
                            in context


Friday, March 26, 2010
don’t overdo it


Friday, March 26, 2010
http://uxbooth.com
Friday, March 26, 2010
Fin

                     @andrewmaier
                     andrew@uxbooth.com
Friday, March 26, 2010
References
           WEBSITES                          BOOKS
           •http://www.usabilitypost.com/    • The Design of Everyday Things
           •http://www.37signals.com/        • Designing Interfaces
           •http://www.codinghorror.com/     • Designing Web Interfaces
           •http://www.slate.com             • Bringing Design to Software
           •http://wikipedia.org             • Don’t Make Me Think
           •http://jnd.org
           •http://www.jnd.org/dn.mss/
           signifiers_not_affordances.html   WHITE PAPERS
           •http://www.akomarov.com          • Affordances Explained, May 2003
           •http://smashingmagazine.com      • http://hci.stanford.edu/bds/2-liddle.html
           •http://uiscraps.tumblr.com/




Friday, March 26, 2010

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