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Affiliate Convention 2009 - Mobile Seo

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Jordan Kasteler
Jordan Kasteler

The document discusses recommendations for mobile search engine optimization (SEO). It notes that 50% of mobile search queries fall into 7 categories and that Google dominates mobile search with 97.5% market share. It then provides tips for developers on proper coding techniques like using percentages for sizing, limiting file sizes, and avoiding flash. The document also lists directories for submitting mobile sites and resources for testing mobile compatibility.

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http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-Search-Engine-Optimization/ Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories: Music/Ringtones Navigational Queries Entertainment-related Questions Sports Local Knowledge Shopping Reference
 
 
Google has 97.5% dominance of mobile search engines according to a report from The Guardian.
Business Address – Whitepages App Local Business – Yellowpages App Taxi – Taxi Magic Local Restaurants – Yelp, Urbanspoon Apps People Search – LinkedIn, MySpace Apps
 
 
 
http://www.sagerock.com/blog/google-mobile-keyword-tool / http://www.brysonmeunier.com/finding-the-google-mobile-keyword-tool/
The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching. Less paginated navigation clicks Less clicks Less reading Less scrolling Shorter search queries (one to two keywords)
MoFuse - http://www.mofuse.com/ Winksite - http://winksite.com/site/index.cfm Zinadoo - http://www.zinadoo.com/ Wapple.net - http://www.wapple.net/
CSS Stylesheets <link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;handheld, projection, tv&quot; href=&quot;mobile.css&quot; /> @media handheld { @image1 { display: none; }} Device Detection Redirect http://www.andymoore.info/php-to-detect-mobile-phones/ http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly Unique profiles for each device: Redirect .MOBI to subdomain or sub-folder. Example: http://mobile.domain.com
ROBOTS.TXT Block Mobile bots from Web Content Block Web bots from Mobile Content
Meta.txt – http://metatxt.org A Standard for Improving Mobile Web Browsing and Discovery of Media http://www.gomobileseo.com Generator name: example.com description: example.com is a widely used example website keywords: example, demo, demonstration pc: http://www.example.com mobile: http://m.example.com rss: http://rss.example.com/rss/topstoriesoftheday.xml podcast: http://rss.example.com/podcasting/news.xml video: http://rss.example.com/rss/tutorial.xml longitude: 12.3456789 latitude: 98.7654321 region: MM Example:
Code in W3C Standards xHTML Mobile Profile (WAP 2.0) (preferred) WML (WAP 1.1) cHTML (iMode) Proper Document Type Declaration (DTD) <?xml version=“1.0” encoding=“UTF-8” ?> <!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> CSS Use %’s and absolute positioning
Images Max: 120px wide (avg WAP screen size width) Screen Width (for iPhones) <link media=&quot;only screen and (max-device-width: 480px)&quot;   rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot;iphone.css&quot;/> </div><div id=Telephone Attribute <a href=“tel:8015555555”>801-555-5555</a> Mobile Access Keys <a href=“#” accesskey=“1”>Link</a> File Size (Keep under 20k) Use Meta Cache Control <meta http-equiv=“Cache-Control” content=“max-age-300” /> JavaScript No indexable content
Input Fields Numeric: <input type=“text” style=‘ –wap-input-format: “*N”’ /> Alpha Characters: <input type=“text” style=‘ –wap-input-format: “A*a”’ /> No Flash, Pop-Ups, or Frames
XML Sitemap <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <urlset xmlns=&quot;http://www.google.com/schemas/sitemap/0.84&quot; xmlns:mobile=&quot;http://www.google.com/schemas/sitemap-mobile/1.0&quot;> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset> Google XML Sitemap Submission: http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493 Yahoo! XML Sitemap Submission: https://siteexplorer.search.yahoo.com/mobilesubmit
Links Link to and get links from other mobile sites
Niche Directories Search Engines https://siteexplorer.search.yahoo.com/mobilesubmit
JumpTap http://www.jumptap.com/content-publishers-submit-content Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit Medio http://medio.com/partners/addyourmobilesite/ Google http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40348 Bango http://www.bango.com Taptu http://taptu.com/a/submit?ps=Q1A9b *has iPhone app* Sprint https://developer.sprint.com/site/global/home/p_home.jsp Crispy http://www.crispyweb.com/submitmobile.htm Abphone http://www.abphone.com and http://m.abphone.com Vtap http://www.vtap.com/index.html AOL http://wap.aol.com Mobiseer http://www.mobiseer.com (social bookmarking) Dotmobi http://mtld.mobi/sitesubmit
http://www.rank-mobile.com/mobile-web-directories-good-mobile-seo-links/
XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/ XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp W3C MobileOK - http://validator.w3.org/mobile/ Mobile Emulator - http://mtld.mobi/emulator.php Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/ iPhone Tester - http://iphone.facebook.com/ Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html Google Webmaster Guidelines for Mobile - http://www.google.com/support/webmasters/bin/answer.py?answer=40348 iPhone Development Tips - http://www.sitepoint.com/article/iphone-development-12-tips/ Make your site mobile friendly in two minutes - http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
 
50% more active on mobile
[email_address] Presentation at: JordanKasteler.com

More Related Content

Affiliate Convention 2009 - Mobile Seo

  • 3.  
  • 4. http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-Search-Engine-Optimization/ Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories: Music/Ringtones Navigational Queries Entertainment-related Questions Sports Local Knowledge Shopping Reference
  • 5.  
  • 6.  
  • 7. Google has 97.5% dominance of mobile search engines according to a report from The Guardian.
  • 8. Business Address – Whitepages App Local Business – Yellowpages App Taxi – Taxi Magic Local Restaurants – Yelp, Urbanspoon Apps People Search – LinkedIn, MySpace Apps
  • 9.  
  • 10.  
  • 11.  
  • 13. The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching. Less paginated navigation clicks Less clicks Less reading Less scrolling Shorter search queries (one to two keywords)
  • 14. MoFuse - http://www.mofuse.com/ Winksite - http://winksite.com/site/index.cfm Zinadoo - http://www.zinadoo.com/ Wapple.net - http://www.wapple.net/
  • 15. CSS Stylesheets <link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;handheld, projection, tv&quot; href=&quot;mobile.css&quot; /> @media handheld { @image1 { display: none; }} Device Detection Redirect http://www.andymoore.info/php-to-detect-mobile-phones/ http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly Unique profiles for each device: Redirect .MOBI to subdomain or sub-folder. Example: http://mobile.domain.com
  • 16. ROBOTS.TXT Block Mobile bots from Web Content Block Web bots from Mobile Content
  • 17. Meta.txt – http://metatxt.org A Standard for Improving Mobile Web Browsing and Discovery of Media http://www.gomobileseo.com Generator name: example.com description: example.com is a widely used example website keywords: example, demo, demonstration pc: http://www.example.com mobile: http://m.example.com rss: http://rss.example.com/rss/topstoriesoftheday.xml podcast: http://rss.example.com/podcasting/news.xml video: http://rss.example.com/rss/tutorial.xml longitude: 12.3456789 latitude: 98.7654321 region: MM Example:
  • 18. Code in W3C Standards xHTML Mobile Profile (WAP 2.0) (preferred) WML (WAP 1.1) cHTML (iMode) Proper Document Type Declaration (DTD) <?xml version=“1.0” encoding=“UTF-8” ?> <!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> CSS Use %’s and absolute positioning
  • 19. Images Max: 120px wide (avg WAP screen size width) Screen Width (for iPhones) <!--[if !IE]>--> <link media=&quot;only screen and (max-device-width: 480px)&quot;   rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot;iphone.css&quot;/> <!--<![endif]• @media only screen and (max-device-width: 480px) {   .navigation { display: none;  } } <meta name=&quot;viewport&quot; content=&quot;width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666&quot; />
  • 20. Telephone Attribute <a href=“tel:8015555555”>801-555-5555</a> Mobile Access Keys <a href=“#” accesskey=“1”>Link</a> File Size (Keep under 20k) Use Meta Cache Control <meta http-equiv=“Cache-Control” content=“max-age-300” /> JavaScript No indexable content
  • 21. Input Fields Numeric: <input type=“text” style=‘ –wap-input-format: “*N”’ /> Alpha Characters: <input type=“text” style=‘ –wap-input-format: “A*a”’ /> No Flash, Pop-Ups, or Frames
  • 22. XML Sitemap <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <urlset xmlns=&quot;http://www.google.com/schemas/sitemap/0.84&quot; xmlns:mobile=&quot;http://www.google.com/schemas/sitemap-mobile/1.0&quot;> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset> Google XML Sitemap Submission: http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493 Yahoo! XML Sitemap Submission: https://siteexplorer.search.yahoo.com/mobilesubmit
  • 23. Links Link to and get links from other mobile sites
  • 24. Niche Directories Search Engines https://siteexplorer.search.yahoo.com/mobilesubmit
  • 25. JumpTap http://www.jumptap.com/content-publishers-submit-content Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit Medio http://medio.com/partners/addyourmobilesite/ Google http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40348 Bango http://www.bango.com Taptu http://taptu.com/a/submit?ps=Q1A9b *has iPhone app* Sprint https://developer.sprint.com/site/global/home/p_home.jsp Crispy http://www.crispyweb.com/submitmobile.htm Abphone http://www.abphone.com and http://m.abphone.com Vtap http://www.vtap.com/index.html AOL http://wap.aol.com Mobiseer http://www.mobiseer.com (social bookmarking) Dotmobi http://mtld.mobi/sitesubmit
  • 27. XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/ XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp W3C MobileOK - http://validator.w3.org/mobile/ Mobile Emulator - http://mtld.mobi/emulator.php Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/ iPhone Tester - http://iphone.facebook.com/ Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html Google Webmaster Guidelines for Mobile - http://www.google.com/support/webmasters/bin/answer.py?answer=40348 iPhone Development Tips - http://www.sitepoint.com/article/iphone-development-12-tips/ Make your site mobile friendly in two minutes - http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
  • 28.  
  • 29. 50% more active on mobile
  • 30. [email_address] Presentation at: JordanKasteler.com