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Advanced Social Media - PCMA Heartland

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Jessica Levin
Jessica Levin

This document summarizes information about using various social media platforms for event promotion and engagement. It discusses using Facebook events, customizing pages on sites like Shortstack and Pagemodo, promoting Facebook pages through ads, live streaming on Facebook and Livestream, photo tagging on platforms like Instagram, and running polls and contests through services like OfferPop. Twitter strategies covered include using hashtags to drive conversation, lists to filter tweets by relevance, and analytics tools. Pinterest, blogs, and additional resources are also mentioned.

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Event Technology Bootcamp SOCIAL MEDIA May 7, 2012
Social Networks
LinkedIn
Facebook Events Tip: If you use EventBrite for your event, it is integrated to automatically create a Facebook event!
Customization •  Shortstack.com   •  Pagemodo.com   •  Involver.com   Example of Visit Salt Lake City using ShortStack to create a customized contest.
Targeted Messaging
Facebook Ads Promote Your Page With Facebook Ads
Live Stream Even Facebook uses Livestream to bring their event to remote attendees!
Social Point TM
Coming Soon: Facebook Offers Soon you will be able to give discounts via Facebook Offers Offer will be sent to email addresses connected to Facebook account.
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Case Study #1: #SoMeT Photo  Tagging  =  A  Great  Way  to  Create  Engagement  
Case Study #1: #SoMeT
Case Study #1: #SoMeT Voting powered by: OfferPop (Freemium service)
Facebook Resources •  Shortstack.com   •  Pagemodo.com   •  Involver.com  
Twi?er   •  A micro-blogging service of text-based posts •  140 characters in length •  Multi-dimentional communications •  Reaches a broad audience based on a concept of followers and following. •  Over 200 million users. •  Hashtag driven for events.
Advanced Social Media - PCMA Heartland
Twitter Hashtags Hashtags DRIVE Conversation.
Twitter Lists Segment people so you can read tweets that are RELEVANT to you.
Reporting •  Twilert   •  TwapperKeeper   •  TweetDoc  
Twi?er  Resources   •  Hootsuite   •  Twi?erfall   •  Tweetchat   •  WiffiH   Wifi$  allows  you  to  add  mul0ple  hashtags  or     follow  certain  accounts.   Headers  and  footer  can  be  customized  too!  
Pinterest
Blogs •  Weblog   •  Storytelling   •  Value   •  EducaKon   •  CommunicaKon    
Blogs
Blog Resources •  Wordpress   •  Blogger   •  #Blogchat  
One More Thing…   What  will  you  do  in  the  next  three   months  with  the  informa4on    that  you  learned?         ***Full  mailing  address  on  postcard   Business  card    
“The Speakers Who Won’t Leave” Jessica  L.  Levin,  MBA,  CMP   Midori  Connolly   President  and  Chief  Connector   Chief  AVGirl   Seven  Degrees  CommunicaKons   Pulse  Staging  and  Events  (AND  7D!)   @jessicalevin   @AVGirlMidori   www.linkedin.com/in/jessicalevin   www.linkedin.com/in/MidoriConnolly   jlevin@sevendegreescommunicaKons.com   Midori@pulsestaging.com   908-­‐912-­‐4418   619-­‐456-­‐0013        

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Advanced Social Media - PCMA Heartland

  • 4. Facebook Events Tip: If you use EventBrite for your event, it is integrated to automatically create a Facebook event!
  • 5. Customization •  Shortstack.com   •  Pagemodo.com   •  Involver.com   Example of Visit Salt Lake City using ShortStack to create a customized contest.
  • 7. Facebook Ads Promote Your Page With Facebook Ads
  • 8. Live Stream Even Facebook uses Livestream to bring their event to remote attendees!
  • 10. Coming Soon: Facebook Offers Soon you will be able to give discounts via Facebook Offers Offer will be sent to email addresses connected to Facebook account.
  • 11. Case Study #1: #SoMeT
  • 12. Case Study #1: #SoMeT
  • 13. Case Study #1: #SoMeT Photo  Tagging  =  A  Great  Way  to  Create  Engagement  
  • 14. Case Study #1: #SoMeT
  • 15. Case Study #1: #SoMeT Voting powered by: OfferPop (Freemium service)
  • 16. Facebook Resources •  Shortstack.com   •  Pagemodo.com   •  Involver.com  
  • 17. Twi?er   •  A micro-blogging service of text-based posts •  140 characters in length •  Multi-dimentional communications •  Reaches a broad audience based on a concept of followers and following. •  Over 200 million users. •  Hashtag driven for events.
  • 19. Twitter Hashtags Hashtags DRIVE Conversation.
  • 20. Twitter Lists Segment people so you can read tweets that are RELEVANT to you.
  • 21. Reporting •  Twilert   •  TwapperKeeper   •  TweetDoc  
  • 22. Twi?er  Resources   •  Hootsuite   •  Twi?erfall   •  Tweetchat   •  WiffiH   Wifi$  allows  you  to  add  mul0ple  hashtags  or     follow  certain  accounts.   Headers  and  footer  can  be  customized  too!  
  • 24. Blogs •  Weblog   •  Storytelling   •  Value   •  EducaKon   •  CommunicaKon    
  • 25. Blogs
  • 26. Blog Resources •  Wordpress   •  Blogger   •  #Blogchat  
  • 27. One More Thing…   What  will  you  do  in  the  next  three   months  with  the  informa4on    that  you  learned?         ***Full  mailing  address  on  postcard   Business  card    
  • 28. “The Speakers Who Won’t Leave” Jessica  L.  Levin,  MBA,  CMP   Midori  Connolly   President  and  Chief  Connector   Chief  AVGirl   Seven  Degrees  CommunicaKons   Pulse  Staging  and  Events  (AND  7D!)   @jessicalevin   @AVGirlMidori   www.linkedin.com/in/jessicalevin   www.linkedin.com/in/MidoriConnolly   jlevin@sevendegreescommunicaKons.com   Midori@pulsestaging.com   908-­‐912-­‐4418   619-­‐456-­‐0013