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Building an
Innovative Product
Shishir Chandra Choudhary
Why Innovation ?
Amazon, Google, Microsoft are close by

Innovation today is rewarding
Apple hits trillion dollar market cap

Innovation guided by greed would lead to short cuts, local maxima
Shrinking Time to Market
Innovation
Market
Adoption
10+ years
Innovation
Market
Adoption
2+ years
Google, AirBnb,

Uber, Dropbox,
Technology,
Business Model,
Solutions
Technology,
Business Model,
Solutions
Those who execute well,
do wonderful in short run

Those who explore well,
do wonderful in long run
Software Scales
Distributing the innovation costs
Big tech companies don’t know
your business, but startups will,
so you need to start innovating
Business Model, Solutions and Technology
Innovation are not just for big tech firms
How to turn your company into
an innovation powerhouse ?
Execution Powerhouse Innovation Powerhouse
What’s Innovation ?
1. Problem you care about
2. Idea Generation
3. Idea Validation
4. High Speed and
Low Cost of Iteration
and enough runway
5. Empowered People who love
what they do and care about the problem
1.1 Closeness
with User
What’s the outcome ?
6. Insights Other’s Don’t Have
(Problem and Solution)
7. Successful Idea -> $$$
Detour - What
Innovation is NOT
Keep the innovation map we saw in mind. We will
come back to it shortly.
It’s Not
Eureka !
Best of First Ideas Do not Survive Impact of Reality
Neither is it careful
planning
You don’t know what result of your experiment would be.
You don’t know the learning you would have after next experiment.
Innovation is this, 

but how to scale this economically ?
1. Problem you care about (and
potentially financially rewarding)
2. Idea Generation
3. Idea Validation
4. High Speed and
Low Cost of Iteration
and enough runway
5. Empowered People who love
what they do and care about the problem
1.1 Closeness
with User
Some parts of this are
familiar !
1. Problem you care about (and
potentially financially rewarding)
2. Idea Generation
3. Idea Validation
4. High Speed and
Low Cost of Iteration
and enough runway
5. Empowered People who love
what they do and care about the problem
1.1 Closeness
with User
This is a central Agile
Principal
This is Agile / Lean
This is Agile Dev Ops
AGILE ≢ SCRUM

The spirit of Agile vs
Form of Agile
Innovation
•People Aspect

• Problem you care about

• Empowered people who
love what they do and care
about the problem a lot

• Being very close with user
• Small team that’s self
sufficient and aligned with
common “why”
•Mechanics

• Low cost, high speed
iterations of idea
generation and idea
validation (experiment and
build)

• Commitment to invest to
enable such infrastructure
to allow such speed and
cost effectiveness 

• Sufficient runway
It’s not the
particular
technology
Start with the problem you care about first. Figure out the right tech to apply.

Never the other way around ! You can’t “experiment” with outcome in mind already.
Also, If you don’t care about the problem, you would not survive the initial failures.
Short Runway
Before innovation flies, it crawls, walks and runs. Too short a runway and no idea will fly.
Not a work
for large team
You need small, self sufficient, fast moving team. Large team is only needed to scale the
final solution.
$$$
$$$
You don’t check success rate of innovation ideas
One in ten may succeed financially, but rewards would be large, specially if digital
solution which can scale easily. Each idea should be tried in a lean way.
Why Bother ?
Innovation is tough and time consuming, why bother ?
Execution is fast.

In shorter run the better
executing team wins. 

Exploration is slow and wasteful. 

In long run those who explore, leapfrog

Digital solutions scale well distributing
the cost of innovation
So you need both
Back to innovation
map
1. Problem
You care about
• Innovation is a winding path

• People put more effort for
things they care about

• How to enable this ? We’ll see
What’s your company’s /
team’s DNA ?
• Selecting the problem you want to innovate on is “the
most important first step”

• What does your company/team really excel in ? 

• If problem you pick is one you don’t really care much
about at team and company level, you are unlikely to
succeed.
2. Idea Generation
For idea generation you want to do following 

• Improve quality of ideas 

• Improve quantity of ideas
Idea Quality & Quantity
•Be cloooose to
users 

• Ideally - be your own target
demographic

• E.g. if an investment product, be user of
that investment product to invest

• Entire team should feel as
close to users as possible

• Otherwise, you solve the
wrong problem or fail to
learn
Idea Quality and Quantity
•Explore 

• Experiment a lot (cheaply) 

• Have a long term process
Idea Quality and Quantity
• Be aware of and leverage
Open Source 

• Explore open source 

• Be aware of what is
possible
3. Idea Validation
• Never drive blind 

Build analytics into your
product

• Talk to users who used your
new idea

• Take your product for test
drive yourself
4. Rapid Cheap
Experimentation
• Each experiment should be
fast and cheap

• Invest in building infrastructure
to enable rapid experimentation
5. Empowered People
Who love their work and care about the problem
• People are very important component of
innovation

• Hire people who just love what they do.
People who do work just to pay bills never
build ground breaking products 

• Empower them, trust them. Use agile
approaches where you don’t stand behind
the shoulders or try to control people. 

• Agile daily stands should be just 5-10 min
of what each person is doing today and
not a question and answer or control
system. Note this requires people who
love what they do. 

• Teams should be small (5-10) and self
sufficient
Selecting Good Ideas
• Management can’t be
bottleneck for innovation

• Allow in company anyone to
start a cheap experiment (infra)

• Easy approval for 20% time 

• Simple approval for dedicated
time based on results of easy
approval

• Sufficient runway for failures
and retries
Comparison
Proble
m you
care
about
Problem
company
cares
about
Idea
Generatio
n
Idea
Validation
Fast
Iteration
Infra
People
who love
work and
the
problem
Closenes
s to users
Hackathon Yes ? Yes ? ? Yes ?
Hackathon
with
Sufficient
Runway
Yes ? Yes Yes ? Yes ?
Distributed
Experiments
Yes Yes Yes Yes ? Yes ?
For DataScience
Projects
All previous still
applies
Problem You Really Care About

Empowered People Who Love Work & Care about The
Problem

Being Close to User

Generating Ideas -> Validating Ideas -> Quick Iterations

Learning and Sufficient Runway
Adopting Latest Innovation Research In House
Using Open Source Models,
Libraries & Platform
Early on concentrate on
learning from each small
project, not success or
inevitable failures
As you figure things out,
scale and execute
You must do a bit of this to
develop appreciation of
nuances & solve problems
not yet solved
Identify core pain of users/
customers and focus on
each of those with research
too (longer runway)
Small self sufficient and multi
disciplinary (DS, DE, API, UI,
Devops etc) teams
Small self sufficient and multi
disciplinary (DS, DE, API, UI,
Devops etc) teams
2. Idea Generation
3. Idea Validation
4. High Speed and
Low Cost of Iteration
and enough runway
Get This Right
Tools to speed up experimentations
Start with simple solutions
Start with simple rules
Once you have lot of data, introduce ML
Replace any complex rules with ML
Open Data 

Wikipedia, Wikidata,
Twitter etc
Apps and API 

Your own UI, API etc
would provide data
DS Strengthens With Data
Data Augmentation 

Use Sensible
Augmentation of
Available Data
Summary
Why Bother ?
Innovation is tough, why bother ?
Execution is fast.

In shorter run the better
executing team wins. 

Exploration is slow and
wasteful. In long run those
who explore overtake
So you need both

More Related Content

Adopting innovation

  • 3. Amazon, Google, Microsoft are close by
 Innovation today is rewarding Apple hits trillion dollar market cap Innovation guided by greed would lead to short cuts, local maxima
  • 4. Shrinking Time to Market Innovation Market Adoption 10+ years Innovation Market Adoption 2+ years Google, AirBnb,
 Uber, Dropbox, Technology, Business Model, Solutions Technology, Business Model, Solutions
  • 5. Those who execute well, do wonderful in short run Those who explore well, do wonderful in long run
  • 7. Big tech companies don’t know your business, but startups will, so you need to start innovating Business Model, Solutions and Technology Innovation are not just for big tech firms
  • 8. How to turn your company into an innovation powerhouse ? Execution Powerhouse Innovation Powerhouse
  • 9. What’s Innovation ? 1. Problem you care about 2. Idea Generation 3. Idea Validation 4. High Speed and Low Cost of Iteration and enough runway 5. Empowered People who love what they do and care about the problem 1.1 Closeness with User
  • 10. What’s the outcome ? 6. Insights Other’s Don’t Have (Problem and Solution) 7. Successful Idea -> $$$
  • 11. Detour - What Innovation is NOT Keep the innovation map we saw in mind. We will come back to it shortly.
  • 12. It’s Not Eureka ! Best of First Ideas Do not Survive Impact of Reality
  • 13. Neither is it careful planning You don’t know what result of your experiment would be. You don’t know the learning you would have after next experiment.
  • 14. Innovation is this, 
 but how to scale this economically ? 1. Problem you care about (and potentially financially rewarding) 2. Idea Generation 3. Idea Validation 4. High Speed and Low Cost of Iteration and enough runway 5. Empowered People who love what they do and care about the problem 1.1 Closeness with User
  • 15. Some parts of this are familiar ! 1. Problem you care about (and potentially financially rewarding) 2. Idea Generation 3. Idea Validation 4. High Speed and Low Cost of Iteration and enough runway 5. Empowered People who love what they do and care about the problem 1.1 Closeness with User This is a central Agile Principal This is Agile / Lean This is Agile Dev Ops AGILE ≢ SCRUM
 The spirit of Agile vs Form of Agile
  • 16. Innovation •People Aspect • Problem you care about • Empowered people who love what they do and care about the problem a lot • Being very close with user • Small team that’s self sufficient and aligned with common “why” •Mechanics • Low cost, high speed iterations of idea generation and idea validation (experiment and build) • Commitment to invest to enable such infrastructure to allow such speed and cost effectiveness • Sufficient runway
  • 17. It’s not the particular technology Start with the problem you care about first. Figure out the right tech to apply.
 Never the other way around ! You can’t “experiment” with outcome in mind already. Also, If you don’t care about the problem, you would not survive the initial failures.
  • 18. Short Runway Before innovation flies, it crawls, walks and runs. Too short a runway and no idea will fly.
  • 19. Not a work for large team You need small, self sufficient, fast moving team. Large team is only needed to scale the final solution.
  • 20. $$$ $$$ You don’t check success rate of innovation ideas One in ten may succeed financially, but rewards would be large, specially if digital solution which can scale easily. Each idea should be tried in a lean way.
  • 21. Why Bother ? Innovation is tough and time consuming, why bother ? Execution is fast. In shorter run the better executing team wins. Exploration is slow and wasteful. 
 In long run those who explore, leapfrog Digital solutions scale well distributing the cost of innovation So you need both
  • 23. 1. Problem You care about • Innovation is a winding path • People put more effort for things they care about • How to enable this ? We’ll see
  • 24. What’s your company’s / team’s DNA ? • Selecting the problem you want to innovate on is “the most important first step” • What does your company/team really excel in ? • If problem you pick is one you don’t really care much about at team and company level, you are unlikely to succeed.
  • 25. 2. Idea Generation For idea generation you want to do following • Improve quality of ideas • Improve quantity of ideas
  • 26. Idea Quality & Quantity •Be cloooose to users • Ideally - be your own target demographic • E.g. if an investment product, be user of that investment product to invest • Entire team should feel as close to users as possible • Otherwise, you solve the wrong problem or fail to learn
  • 27. Idea Quality and Quantity •Explore • Experiment a lot (cheaply) • Have a long term process
  • 28. Idea Quality and Quantity • Be aware of and leverage Open Source • Explore open source • Be aware of what is possible
  • 29. 3. Idea Validation • Never drive blind 
 Build analytics into your product • Talk to users who used your new idea • Take your product for test drive yourself
  • 30. 4. Rapid Cheap Experimentation • Each experiment should be fast and cheap • Invest in building infrastructure to enable rapid experimentation
  • 31. 5. Empowered People Who love their work and care about the problem • People are very important component of innovation • Hire people who just love what they do. People who do work just to pay bills never build ground breaking products • Empower them, trust them. Use agile approaches where you don’t stand behind the shoulders or try to control people. • Agile daily stands should be just 5-10 min of what each person is doing today and not a question and answer or control system. Note this requires people who love what they do. • Teams should be small (5-10) and self sufficient
  • 32. Selecting Good Ideas • Management can’t be bottleneck for innovation • Allow in company anyone to start a cheap experiment (infra) • Easy approval for 20% time • Simple approval for dedicated time based on results of easy approval • Sufficient runway for failures and retries
  • 33. Comparison Proble m you care about Problem company cares about Idea Generatio n Idea Validation Fast Iteration Infra People who love work and the problem Closenes s to users Hackathon Yes ? Yes ? ? Yes ? Hackathon with Sufficient Runway Yes ? Yes Yes ? Yes ? Distributed Experiments Yes Yes Yes Yes ? Yes ?
  • 35. All previous still applies Problem You Really Care About Empowered People Who Love Work & Care about The Problem Being Close to User Generating Ideas -> Validating Ideas -> Quick Iterations Learning and Sufficient Runway
  • 36. Adopting Latest Innovation Research In House Using Open Source Models, Libraries & Platform Early on concentrate on learning from each small project, not success or inevitable failures As you figure things out, scale and execute You must do a bit of this to develop appreciation of nuances & solve problems not yet solved Identify core pain of users/ customers and focus on each of those with research too (longer runway) Small self sufficient and multi disciplinary (DS, DE, API, UI, Devops etc) teams Small self sufficient and multi disciplinary (DS, DE, API, UI, Devops etc) teams
  • 37. 2. Idea Generation 3. Idea Validation 4. High Speed and Low Cost of Iteration and enough runway Get This Right Tools to speed up experimentations
  • 38. Start with simple solutions Start with simple rules Once you have lot of data, introduce ML Replace any complex rules with ML
  • 39. Open Data 
 Wikipedia, Wikidata, Twitter etc Apps and API 
 Your own UI, API etc would provide data DS Strengthens With Data Data Augmentation 
 Use Sensible Augmentation of Available Data
  • 41. Why Bother ? Innovation is tough, why bother ? Execution is fast. In shorter run the better executing team wins. Exploration is slow and wasteful. In long run those who explore overtake So you need both