A Year In Google: SEO & PPC
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Google made several changes to its search and advertising products in 2017 and 2018 according to the document. Some of the key changes included: - Starting mobile-first indexing to better understand mobile searches - Shortening search snippets on desktop and mobile to around 130-160 characters - Introducing new features to Google Maps, My Business, and Trends - Launching products like Google Lens and responsive search ads - Updating algorithms like a major "Medic" update in September 2018 - Improving topic layers and knowledge panels with more sub-topics and fresh content
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A Year In Google: SEO & PPC
- 2. A Year Of Google
- 4. Google Domain Now Ignores Location
- 7. Lots Of Longer Snippets
- 10. Local Q&A Coming To Desktop
- 13. Showcase Shopping Ads • CPE bidding • Pay when ad expanded +10 seconds within ad or clicks a link • Requires header image • Must be using new interface
- 15. Ad Variations
- 16. February 2018
- 20. • Server logs will show significant increase in Googlebot Smartphone crawling More Sites Moving To Mobile First Index
- 21. April 2018
- 24. New Google My Business Dashboard
- 26. June 2018
- 28. • Average now 160 characters on desktop, 130 on mobile (previously 300+ characters) Snippets (Re)Shortened
- 29. Google My Business Services Menu
- 30. Google My Business Services Menu
- 31. New GMB Post Types
- 32. New GMB Post Types
- 34. Google Lens
- 35. Google Lens
- 37. New Local Shopping Ad Features • Local catalog display ads • Affiliate location extensions on YouTube • Local feed partnership • See What’s In Store in Knowledge Panel (free)
- 38. Price Benchmarks In AdWords Reporting
- 39. Death Of The Old AdWords Interface
- 40. September 2018
- 42. Google Search Console Out Of Beta – More Features https://unsplash.com/@kmuza
- 43. Google Changes Its Mind About 302s https://unsplash.com/@kmuzaJohn Mueller – on this hangout https://youtu.be/7y51mFBNPBE
- 44. Google Image Search Referral Change https://unsplash.com/@kmuza
- 45. Chrome And Non Secure https://unsplash.com/@kmuzahttps://www.theverge.com/2018/7/24/17603126/google-chrome-unencrypted-not-secure
- 46. Extra Characters In Responsive Search Ads https://unsplash.com/@kmuza
- 47. “See more” In Shopping Ads https://unsplash.com/@kmuza Video: https://twitter.com/twitter/statuses/1036 366172114092033
- 48. Google Analytics Cross Device Reports https://unsplash.com/@kmuza
- 49. Device Overlap
- 50. Device Paths
- 51. November 2018
- 52. Google 20th Birthday Announcements • Last year alone, we ran more than 200,000 experiments that resulted in 2,400+ changes to search. Ben Gomes, VP, Google Search, News and Assistant
- 55. Topic Layer: Dynamic Knowledge Panel
- 56. Topic Layer • Knowledge Graph: Connections between entities & information • Topic Layer: Automated generation of hundreds or thousands of sub-topics from a given topic • Most relevant articles and videos identified • “Evergreen and continually useful” • Fresh content • Patterns analysed to understand how sub-topics relate to each other
- 57. New Formats For FAQs, Q and A and How-Tos https://unsplash.com/@kmuza https://searchengineland.com/google-confirms-new-faqs-qa-and-how-tos-for-search-results-snippets-303116
- 58. Automated AMP Stories In Search
- 59. Featured Videos: Preview In Search
- 60. Google Discover: App & Mobile Web
- 61. Google Discover: App & Mobile Web
- 62. Google Discover: App & Mobile Web
- 63. Google Image Search Update • Web page authority more important • Freshness prioritised • Placement prioritised • More central to page • Higher up page
- 64. Google Image Search Update • Google Image Search Update
- 65. Google Lens In Image Search
- 66. New Merchant Centre Promotions System
Editor's Notes
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