7 Sales Techniques to Improve your Link Outreach
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This document provides tips and strategies for improving outreach and building relationships to obtain links. Some of the key points include: sending follow up emails to non-respondents; finding the best times to contact people; listening to understand others' needs instead of just talking about your own; building small connections through questions and comments; and offering value like resources, images or writing help instead of just asking for links. Relationship building is emphasized over one-time requests, and referring others is suggested to strengthen networks.
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7 Sales Techniques to Improve your Link Outreach
- 2. NO NEW Outreach strategies Every outreach strategy CAN work Emailing once is never enough Outreach is a mix of sales and negotiation Improve your link placements by up to 50% Improving is better than restarting
- 9. And…
- 11. Why do ALL that work (and maybe a bad follow-up)
- 15. STOP, emailing people during the
- 16. or during
- 18. at the start of the day or at the start / end of the week.
- 19. (even if your email might help them)
- 21. Find a time that is between for the recipient
- 27. We started seeing an
- 30. and you want to scale from their hard work…
- 33. that you worked hard to purchase, so why should they?
- 34. or a bond or do anything for them, before asking for a favor
- 36. A relationship can be as small as a statement
- 37. knowing somebody can be based on related connections
- 38. Building a connection is easily done with flattery, questions, quotations, etc
- 39. Building a connection is easily done with flattery, questions, quotations, etc Friends get busy and so send a nice follow-up when you get no response
- 40. Helping someone answer a question they asked
- 42. Find 2 generic points of references that are always worthy of a mention to build a relationship
- 43. Find 2 generic points of references that are always worthy of a mention to build a relationship (If nothing else, comment on the design)
- 46. We grew a stagnant campaign from a 1% response rate to having an
- 49. that a guest post will fix
- 51. You are asking to solve a problem that you assume the website is having, which is
- 52. If you had an amazingly engaged blog, why would you let someone else
- 54. ALWAYS Ask yourself, if you were running a blog,
- 55. They have good content and you could help get them more visitors to it
- 56. Can you offer to setup a new CDN for them or use your under utilised server?
- 57. Can you buy of find them a free theme to use?
- 58. Can you move them over to your VPS easily?
- 59. Could you do the research for a huge resource piece they are doing?
- 60. Could you purchase, source or design an awesome image or photo for them to use?
- 61. Does your developer have a bit of spare time you could help them with?
- 62. Ever thought about offering the cost of writing content around and offer it as cash in exchange for a banner in the content?
- 64. (with process you can execute on for ease of reference)
- 65. if they did not respond or accept the first ones
- 67. Most people actually say the issues they have, when asked, which has improved our
- 68. from 14% success to 0%, until we stopped talking and started to listen
- 71. Your persona does not show
- 72. yet you still want prospects to accept your email, guest post or link request
- 76. in email signatures, templates, etc
- 77. Success can be anything that sounds good: 3,500 shares on a piece you did previously Writing for one of the largest websites in your niche Experts you have collaborated with How many publications you have been featured in Followers and likes you have (not a strong one but good if you have nothing else)
- 79. so that they can be added to any email outreach method
- 83. Large publications began responding for us to achieve the same successes for them
- 86. Don’t you hate it when people
- 88. Typically the answer is the easiest way for a prospect to not create an unwanted obligation / need
- 90. in the follow-up email than you did originally
- 91. Email them this after your no-response or rejection to first follow-up
- 92. after your no-response or rejection to first follow-up Note: This puts all of the power back onto the webmaster, so that they can drive the conversation Email them this
- 94. after your first 2 outreach emails (this is the third)
- 95. to your original emails, the follow-up system must be stopped automatically
- 98. We have seen response rates from people who never responded to our original emails
- 99. We have seen response rates of from people who never responded to our original emails Even 1% extra is great, as it is an automated follow-up and
- 102. relationships and networks that are already built
- 104. so why don’t link builders?
- 105. after spending so long to get a reply and a link
- 107. and request as if in need, as nobody can walk past someone who is in need
- 108. to convince the webmaster they were happy with you Note: Worst case, the webmaster understands you are wanting to write more (potentially for them)
- 110. schedule the referral email template for 1 months time to send
- 113. We went from 0% referrals (Never asked) to 7% of all successful link prospects
- 114. said they did not know anybody no reply
- 117. You waste too much time
- 119. it is easy to instantly get them results without much effort at all
- 121. Data includes
- 122. Data includes
- 124. to introduce webmasters to other persona’s
- 125. Use on clients who are:
- 128. A client was a plumber with no rankings, so we got all of our successful link placement prospects and instantly got them