The New Trends in Offline and Online Events
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This document summarizes a discussion between experts on new trends in online and offline events. The experts discussed how the definition of an event has evolved and common event failures. They also explored trends in engagement, digitizing events, social and mobile optimization, personalization, and administration based on various statistics and reports. The document concludes with information on visiting the booths of the companies represented.
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The New Trends in Offline and Online Events
- 2. New Trends in Online & Offline Events Uzair Dada CEO atEvent Joe Cox Product Manager, GoToWebinar Citrix Brad Kofoed Senior Director, Alliances Certain Mark Szelenyi VP Webcasting Product Management ON24
- 3. The definition of an event has evolved. What is an event to you?
- 4. What are common event #fails?
- 5. What trends do you see in… – Engagement? – Digitizing Events? – Social & Mobile Optimization? – Personalization? – Administration?
- 6. Face to Face Meeting Statistics *From Certain Appointment Infographic
- 7. On 24 Webinar Benchmarks Report
- 8. atEvent Corporate Events Marketing Priorities Source: Event Marketing Institute and Active Network, 2012 report
- 10. Q&A
- 11. Thank You! Visit the atEvent, Certain, Citrix & On24 Booths!