Introduction to Lean Startup » Lean Startup Barcelona
- 1. Lean Startup BCN :: Inaugural Meeting
Lean Startup
Introduction
@JaumeTeixi
Barcelona
29/03/2012
- 4. Startup
A startup is an organization formed to
search for a repeatable and scalable
business model.
2010, Steve Blank
A startup is a human institution
designed to deliver a new product or
service under conditions of extreme
uncertainty.
2010, Eric Ries
- 5. Customer Development
Test the founders hypothesis about
the customer problem
Test if the product concept and
minimum feature set solve that
problem
Steve Blank
- 6. Lean Startup
The use of platforms enabled by Open
Source and Free Software
The application of Agile Development
Methodologies
Ferocious customer-centric Rapid
Iteration, as exemplified by the
Customer Development process.
2008, Eric Ries
- 8. The Lean Startup - Why?
assumptions
It’s Obvious that Everybody Wants It!
...Obviously with All this Features!
...and sure with this Pricing Model!
...discover too late that
there aren’t customers!
Value of The Idea = 0.00*
Validated Product has Value! > 0.00*
- 9. The Lean Startup - Path To Success
Fail, Iterate, Don’t Give Up,
but Learn !
Bounce Back ...Until You Find
Product/Market Fit
...Without Running Out of Money
- 11. The Lean Startup
Product Development Team
Tackles the Solution
in parallel with
Customer Development Team
Testing The
Problem-Customer-Solution
Assumptions
- 12. Agile Software Development
Use of Open Source Frameworks, Tools
Code, Test Permanently
->Continuous Deployment
Document Meanwhile
Kanban Board
Backlog -> In Process -> Finished -> VALIDATED
blossom.io kanbanery.com
- 13. Customer Development
1) Search for a Business (iterate)
Customer Discovery
pivoting
Customer Validation
2) Growth a Business (execution)
Customer Creation
Company Building
- 15. MVP Minimum Viable Product
Ask Minimal Required Needs to
Potential Customers/Early Evangelists
Collect the maximum amount of
validated learning about customers
with the least effort
1) What are you trying to Learn?
2) With which Data?
3) What Measures Success/Failure?
- 17. Pivot Or Persevere
Your Idea is Probably Wrong
A Pivot is a special kind of change
designed to test a new fundamental
hypothesis about the product, business
model, and engine of growth
Nintendo ~ From Hanafuda Cards
PayPal ~ From Palm Money Wallet
Flickr ~ From MMO
- 19. Lean Startup 5 Principles
1 Entrepreneurs Are Everywhere
The goal is NOT to optimize for profit,
margin, or growth.
The goal is that any change that
accelerates learning is a win, and
everything else is waste.
- 20. Lean Startup 5 Principles
2 Entrepreneurship is Management
A set of management principles that
seek to test assumptions and
eliminate unknowns.
By talking to customers…
By building simple products…
By measuring the effect of our work...
- 21. Lean Startup 5 Principles
3 Validated Learning
Constantly experimenting with new
product features and product
marketing to increase the yield on each
new crop of customers they bring in.
Learn what works and what doesn't.
- 22. Lean Startup Principles
4 Innovation Accounting
1) Use a minimal viable product MVP
2) From the Baseline to the Ideal
3) Persevere or Pivot
- 23. Lean Startup 5 Principles
5 Build-Measure-Learn
Ideas -> Code -> Data
theleanstartup.com/principles
- 25. Lean Startup Top 5 Myths
Myth 1 Lean means cheap. Lean
startups try to spend as little money
as possible.
The Lean Startup method is not about
cost, it is about speed.
- 26. Lean Startup Top 5 Myths
Myth 2 The Lean Startup methodology
is only for Web 2.0, Internet and
consumer software companies.
The Lean Startup methodology applies
to all companies that face
uncertainty about what customers will
want.
- 27. Lean Startup Top 5 Myths
Myth 3 Lean Startups are
bootstrapped startups.
What differentiates them is their
disciplined approach to determining
when to spend money.
- 28. Lean Startup Top 5 Myths
Myth 4 Lean Startups are very small
companies
Established companies have as
much to gain from lean startup
techniques as the mythical “two guys
in a garage”
- 29. Lean Startup Top 5 Myths
Myth 5 Lean Startups replace vision
with data or customer feedback
Lean Startups are driven by a
compelling vision, and they are
rigorous about testing each element
of this vision against reality.
http://reut.rs/GXW3Vd
- 31. In Case You're Sleeping...
Steve Blank steveblank.com
Eric Ries startuplessonslearned.com
- 32. Lean Startup BCN :: Inaugural Meeting
Thank You!
@JaumeTeixi
Barcelona
29/03/2012