2016 Searchlove Frameworks for Content Success
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This document discusses various topics around business, marketing, and technology including inspiration versus perspiration, search engine optimization, e-commerce, building a business framework, asking better questions, and consistency. It emphasizes scaling ideas through hard work and convincing clients through solving their problems and connecting work to business value.
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2016 Searchlove Frameworks for Content Success
- 1. Genius is 1% Inspiration 99% Perspiration
- 2. #1 SPOT = NOT what It used to be DO EPIC SHIT!
- 3. RCS IN E-COM, RIGHT UNDER YOUR NOSE
- 10. RCS in B2B
- 11. Give it all away
- 13. WHERE I SEE SEARCH GOING
- 15. How to start a cleaningbusiness
- 17. How to start a Food Truck business
- 19. OMG! Its Local
- 24. Network!
- 25. And Then
- 26. Reality sets in
- 28. Wil, that happens @ Seer! We’re inconsistent
- 29. Yeah, umm What?
- 30. PUMP THE BRAKES!
- 33. Build a Bridge from Inspiration to Perspiration
- 34. You can’t forceclients to do RCS You must CONVINCEclients to do RCS
- 35. You can’t inspire your team to do RCS You must make it easy for your team to do RCS
- 37. Later! I’m taking a year off
- 38. Well that sucks!
- 39. Confused
- 40. Frame…. Work
- 41. Needed Weights
- 47. Do this in other areas @ Seer
- 53. What is the approval process? Who is most likely to roadblock this? Are they in your meeting? How will this idea move the needle on revenue? Have you listed your assumptions that underpin your outcomes? Is this consistent w/ their brand?
- 54. Have you prepared a "High / Low / Expected" range of outcomes?
- 56. Some adoption but Seer was more like DD than Starbucks
- 57. Frame…. Work
- 59. Current State Case for Change The Ask The Goal (various scenarios) Contribution to Goal
- 60. Waited…
- 65. Inconsistent
- 66. Peek’d at PPC
- 72. How many DOLLAR SIGNS are in MYreports?
- 74. BIG PIVOT
- 82. Connect our work to solving problems and solving problems to business value
- 83. Frame…. Work
- 90. Every idea through the ringer
- 91. CONSISTENCY!
Editor's Notes
- http://toolbox.hyperisland.com/
- http://toolbox.hyperisland.com/
- Flat tire is a local search So Is SEO company
- Ethan Pic
- Hurts!
- Channel my inner ethan, if it doesn’t scale don’t do it.
- Wait, THINK!!!! I could do this for other areas of Seer
- Mack Fogelson
- http://www.slideshare.net/mackfogelson/establishing-focused-marketing-goals-wistiafest-2015
- Mack Fogelson
- Sean ellis