2015-09-02.Sept ATL Demand Event_ SEND
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This document discusses building business agility through continuous delivery and customer development. It emphasizes reducing uncertainty through frequent customer feedback and releasing minimum viable products. Continuous integration, deployment, and delivery are recommended to get feedback early and often. Hypotheses about product-market fit and customer value should be validated through experiments and metrics. Cross-functional teams are advised to build, measure, and learn quickly in iterative cycles aligned with customer needs.
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2015-09-02.Sept ATL Demand Event_ SEND
- 1. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Business Agility Building the Right Thing & Building it Right! Atlanta - 2nd September 2015 From continuous delivery to customer development
- 2. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 3. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 4. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 5. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 6. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 7. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. h: 1m w: 22kg a: 5 cir: 12 cm
- 8. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 9. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 10. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 11. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. THE PROBLEM OF UNCERTAINTY
- 12. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. From uncertainty to opportunity FUTURE UNCERTAINTY PRODUCT / SERVICE UNCERTAINTY FEATURE UNCERTAINTY DESIGN UNCERTAINTY ENGINEERING UNCERTAINTY WELL-UNDERSTOOD OPPORTUNITY LATENT UNTAPPED OPPORTUNITY
- 13. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 1 business model product/ service engineering
- 14. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Dealing with future uncertainty
- 15. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. “It must be a marketing problem...”
- 16. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. A new product lifecycle Scale Product market fit Problem solution fit Value Growth Scale up/out
- 17. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. CUSTOMER DISCOVERY
- 18. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Innovation starts herevision, strategy, business goals ideation portfolio of ideas selected experiments: pivot fold double down
- 19. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. CUSTOMER VALIDATION
- 20. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. The Feedback Loop
- 21. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. BUILD AND MEASURE
- 22. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Continuous Integration Integration early and often. Everyone checks into trunk at least once a day.
- 23. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 0! 300! 600! 900! 1200! pain time Bring the pain forward. eager vs. late
- 24. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Continuous Integration Integration early and often. Everyone checks into trunk at least once a day. Deployment Deploy as the final stage of continuous integration. Delivery Software is always in a deployable state.
- 25. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Agile 101
- 26. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Continuous Delivery business needs > operational constraints
- 27. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Continuous Delivery Metrics lead time cycle time the time between the initiation and completion of a production process. the total elapsed time to move a unit of work from the beginning to the end of a physical process
- 28. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Define your hypotheses Product market fit Problem solution fit I believe [target market] will [take this action / use this solution] for [this reason]. growth hypothesis value hypothesis
- 29. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Validate your assumptions
- 30. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Build a minimum viable product (MVP)
- 31. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. “Hey we released a wheel…”
- 32. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Release minimum marketable features
- 33. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Design continuously minimum marketable features user feedback> <
- 34. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 34 Continuous Integration machinery
- 35. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Continuous Integration
- 36. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 36 version control continuous integration server
- 37. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 37 version control continuous integration server everyone commits to trunk at least once a day
- 38. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 38 Feature Branching
- 39. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 39 Feature Branching
- 40. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 40 Feature Branching
- 41. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 41 Feature Branching merge ambush! copy/paste reuse !!
- 42. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 42 Continuous Integration removes the pain… trunk-based development
- 43. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. paulhammant.com/2013/04/05/what-is-trunk-based-development/
- 44. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. [featureToggles] wobblyFoobars: true flightyForkHandles: false Config File <toggle name=wobblyFoobars> ... various UI elements </toggle> some.jsp forkHandle = (featureConfig.isOn(‘flightlyForkHandles)) ? new FlightyForkHander(aCandle) : new ForkHandler(aCandle) other.java feature toggles
- 45. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. www.togglz.org
- 46. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Canary Releasing
- 47. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 48. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 49. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. reduce risk of release multi-variant testing performance testing canary releasing
- 50. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Evolutionary Architecture production Components are deployed. Features are released. Applications consist of routing.
- 51. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Evolutionary Architecture production Dis-integrate services that monitoring shows are no longer used
- 52. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. LEARN
- 53. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Focus on customer outcomes verify validate
- 54. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Focus on the “one metric that matters” Scale Product market fit Problem solution fit $ % #
- 55. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Closing the loop
- 56. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. ALIGN
- 57. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Cross-functional Teams Build FasterLearn Faster Measure Faster mature DevOps incremental deployment optimize cycle-time testing pyramid evolutionary architecture emergent design just-in-time scaling customer development value hypotheses growth hypotheses product owner accountability cross-functional teams customer interviews customer archetypes / personas continuous delivery clear product owner split tests defined metrics usability tests real-time alerting / monitoring
- 58. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Continuous alignment
- 59. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.
- 60. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Recap Software as a strategic advantage ? ! new product lifecycle
- 61. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Questions? Continuous Improvement New Product Innovation Enterprise Innovation
- 62. © 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. Thank you thoughtworks.com Randy Pilkenton Principal M: 678.777.7530 randy.pilkenton@thoughtworks.com Derek Johnson Principal M: 404.245.7020 djohnson@thoughtworks.com