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2015 brand z_top100_chart

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Integrated Marketing Foundation
Integrated Marketing Foundation

Millward Brown recently published its annual “BrandZ Top 100 Most Valuable Global Brands” list and this year’s lineup presented quite a surprise.

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Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 1 Technology 246,992 4 67% 1 2 Technology 173,652 4 9% -1 3 Technology 115,500 4 28% 1 4 Technology 93,987 4 -13% -1 5 Payments 91,962 4 16% 2 6 Telecom Providers 89,492 3 15% 2 7 Telecom Providers 86,009 3 36% 4 8 Soft Drinks 83,841 5 4% -2 9 Fast Food 81,162 4 -5% -4 10 Tobacco 80,352 3 19% -1 11 Technology 76,572 5 43% 3 12 Technology 71,121 4 99% 9 13 Retail 66,375 2 NEW ENTRY 14 Retail 62,292 4 -3% -4 15 Telecom Providers 59,895 4 20% 0 16 Regional Banks 59,310 3 9% -3 17 Conglomerate 59,272 2 5% -5 18 Logistics 51,798 5 9% -2 19 Entertainment 42,962 5 24% 4 20 Payments 40,188 4 2% -2 21 Technology 40,041 5 35% 4 22 Regional Banks 38,808 2 -8% -5 23 Telecom Providers 38,461 3 6% -3 24 Technology 38,225 3 5% -5 25 Payments 38,093 4 11% -1 Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 Coca-Cola includes Lights, Diets and Zero
Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 26 Retail 35,245 2 0% -4 27 Telecom Providers 33,834 3 18% 0 28 Apparel 29,717 4 21% 6 29 Fast Food 29,313 4 14% 2 30 Cars 28,913 4 -2% -4 31 Retail 27,705 2 25% 9 32 Luxury 27,445 5 6% -2 33 Beer 26,657 4 9% 2 34 Cars 26,349 4 2% -2 35 Global Banks 24,029 3 -11% -7 36 Regional Banks 23,989 4 6% 2 37 Baby Care 23,757 5 5% 2 38 Personal Care 23,376 4 0% -2 39 Technology 23,039 3 18% 10 40 Fast Food 22,561 4 7% 3 41 Regional Banks 22,065 2 -12% -8 42 Apparel 22,036 3 -5% -5 43 Cars 21,786 4 1% -1 44 Technology 21,680 2 4% 1 45 Technology 21,602 4 -17% -16 46 Telecom Providers 21,215 3 2% 0 47 Regional Banks 20,638 4 3% 0 48 Regional Banks 20,599 3 -2% -4 49 Oil & Gas 20,412 1 3% -1 50 Regional Banks 20,189 1 11% 4 Budweiser includes Bud Light Starbucks TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 China Construction Bank
Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 51 Technology 20,183 3 11% 4 52 Personal Care 19,737 5 4% 0 53 Logistics 19,566 5 15% 5 54 Oil & Gas 18,943 1 0% -1 55 Luxury 18,938 5 -13% -14 56 Technology 18,385 2 58% 30 57 Personal Care 17,977 4 2% -1 58 Telecom Providers 17,953 3 17% 6 59 Regional Banks 17,702 4 -7% -8 60 Global Banks 17,486 2 1% -3 61 Telecom Providers 17,384 3 12% 1 62 Insurance 17,365 3 44% 19 63 Oil & Gas 17,267 1 21% 4 64 Retail 17,025 3 -12% -14 65 Regional Banks 16,438 2 16% 3 66 Logistics 16,301 4 19% 7 67 Technology 16,060 2 17% 5 68 Insurance 15,959 3 29% 9 69 Technology 15,496 3 -8% -10 70 Technology 15,335 3 NEW ENTRY 71 Oil & Gas 15,022 1 21% 5 72 Regional Banks 14,786 3 -1% -7 73 Retail 14,171 3 -9% -12 74 Regional Banks 14,027 4 NEW ENTRY 75 Apparel 13,827 2 -11% -12 Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest TOP 100 MOST VALUABLE GLOBAL BRANDS 2015
Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 76 Luxury 13,800 5 -14% -16 77 Global Banks 13,522 3 9% 2 78 Cars 13,332 4 -5% -8 79 Soft Drinks 13,134 4 14% 9 80 Cars 13,106 3 11% 4 81 Oil & Gas 12,938 1 1% -7 82 Telecom Providers 12,701 4 NEW ENTRY 83 Fast Food 12,649 4 6% 0 84 Regional Banks 12,420 4 6% 1 85 Technology 12,200 5 -2% -7 86 Global Banks 12,181 3 10% 5 87 Retail 11,818 4 -1% -5 88 Payments 11,806 4 20% 9 89 Regional Banks 11,661 3 0% -2 90 Retail 11,660 2 22% 10 91 Global Banks 11,560 3 18% 7 92 Technology 11,447 4 -17% -21 93 Cars 11,411 3 3% -3 94 Soft Drinks 11,375 4 5% -2 95 Regional Banks 11,335 2 12% -1 96 Telecom Providers 11,223 3 12% -1 97 Retail 11,214 2 NEW ENTRY 98 Telecom Providers 11,131 2 NEW ENTRY 99 Telecom Providers 11,075 4 NEW ENTRY 100 Regional Banks 11,044 2 -3% -11 Pepsi includes Diets Red Bull includes sugar-free and Cola TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 Telstra

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2015 brand z_top100_chart

  • 1. Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 1 Technology 246,992 4 67% 1 2 Technology 173,652 4 9% -1 3 Technology 115,500 4 28% 1 4 Technology 93,987 4 -13% -1 5 Payments 91,962 4 16% 2 6 Telecom Providers 89,492 3 15% 2 7 Telecom Providers 86,009 3 36% 4 8 Soft Drinks 83,841 5 4% -2 9 Fast Food 81,162 4 -5% -4 10 Tobacco 80,352 3 19% -1 11 Technology 76,572 5 43% 3 12 Technology 71,121 4 99% 9 13 Retail 66,375 2 NEW ENTRY 14 Retail 62,292 4 -3% -4 15 Telecom Providers 59,895 4 20% 0 16 Regional Banks 59,310 3 9% -3 17 Conglomerate 59,272 2 5% -5 18 Logistics 51,798 5 9% -2 19 Entertainment 42,962 5 24% 4 20 Payments 40,188 4 2% -2 21 Technology 40,041 5 35% 4 22 Regional Banks 38,808 2 -8% -5 23 Telecom Providers 38,461 3 6% -3 24 Technology 38,225 3 5% -5 25 Payments 38,093 4 11% -1 Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 Coca-Cola includes Lights, Diets and Zero
  • 2. Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 26 Retail 35,245 2 0% -4 27 Telecom Providers 33,834 3 18% 0 28 Apparel 29,717 4 21% 6 29 Fast Food 29,313 4 14% 2 30 Cars 28,913 4 -2% -4 31 Retail 27,705 2 25% 9 32 Luxury 27,445 5 6% -2 33 Beer 26,657 4 9% 2 34 Cars 26,349 4 2% -2 35 Global Banks 24,029 3 -11% -7 36 Regional Banks 23,989 4 6% 2 37 Baby Care 23,757 5 5% 2 38 Personal Care 23,376 4 0% -2 39 Technology 23,039 3 18% 10 40 Fast Food 22,561 4 7% 3 41 Regional Banks 22,065 2 -12% -8 42 Apparel 22,036 3 -5% -5 43 Cars 21,786 4 1% -1 44 Technology 21,680 2 4% 1 45 Technology 21,602 4 -17% -16 46 Telecom Providers 21,215 3 2% 0 47 Regional Banks 20,638 4 3% 0 48 Regional Banks 20,599 3 -2% -4 49 Oil & Gas 20,412 1 3% -1 50 Regional Banks 20,189 1 11% 4 Budweiser includes Bud Light Starbucks TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 China Construction Bank
  • 3. Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 51 Technology 20,183 3 11% 4 52 Personal Care 19,737 5 4% 0 53 Logistics 19,566 5 15% 5 54 Oil & Gas 18,943 1 0% -1 55 Luxury 18,938 5 -13% -14 56 Technology 18,385 2 58% 30 57 Personal Care 17,977 4 2% -1 58 Telecom Providers 17,953 3 17% 6 59 Regional Banks 17,702 4 -7% -8 60 Global Banks 17,486 2 1% -3 61 Telecom Providers 17,384 3 12% 1 62 Insurance 17,365 3 44% 19 63 Oil & Gas 17,267 1 21% 4 64 Retail 17,025 3 -12% -14 65 Regional Banks 16,438 2 16% 3 66 Logistics 16,301 4 19% 7 67 Technology 16,060 2 17% 5 68 Insurance 15,959 3 29% 9 69 Technology 15,496 3 -8% -10 70 Technology 15,335 3 NEW ENTRY 71 Oil & Gas 15,022 1 21% 5 72 Regional Banks 14,786 3 -1% -7 73 Retail 14,171 3 -9% -12 74 Regional Banks 14,027 4 NEW ENTRY 75 Apparel 13,827 2 -11% -12 Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest TOP 100 MOST VALUABLE GLOBAL BRANDS 2015
  • 4. Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest Brand Category Brand Value 2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 76 Luxury 13,800 5 -14% -16 77 Global Banks 13,522 3 9% 2 78 Cars 13,332 4 -5% -8 79 Soft Drinks 13,134 4 14% 9 80 Cars 13,106 3 11% 4 81 Oil & Gas 12,938 1 1% -7 82 Telecom Providers 12,701 4 NEW ENTRY 83 Fast Food 12,649 4 6% 0 84 Regional Banks 12,420 4 6% 1 85 Technology 12,200 5 -2% -7 86 Global Banks 12,181 3 10% 5 87 Retail 11,818 4 -1% -5 88 Payments 11,806 4 20% 9 89 Regional Banks 11,661 3 0% -2 90 Retail 11,660 2 22% 10 91 Global Banks 11,560 3 18% 7 92 Technology 11,447 4 -17% -21 93 Cars 11,411 3 3% -3 94 Soft Drinks 11,375 4 5% -2 95 Regional Banks 11,335 2 12% -1 96 Telecom Providers 11,223 3 12% -1 97 Retail 11,214 2 NEW ENTRY 98 Telecom Providers 11,131 2 NEW ENTRY 99 Telecom Providers 11,075 4 NEW ENTRY 100 Regional Banks 11,044 2 -3% -11 Pepsi includes Diets Red Bull includes sugar-free and Cola TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 Telstra