2014 Android and iOS Design Trends

2014 Android & iOS
Design Trend

Discussion, Brainstorming
Flowchart
Gray Scale Wire Framing
Wireframe Prototype
Main Template Skinning
Prototype Link
Usability Test
UI Testing
Under the hood: UI/UX Design

3© RapidValue Solutions
• Micro UX
• Multiplatform dependent design
• Showcasing large images in website
• SVG icons and animations
• Representation of data through infographics
• Video content background
• Parallax Scrolling
• Single Page Design
• Responsive Web Design
• Flat Web Design
• Minimalistic Navigation
• Mobile First Design Method

Sass stands for
syntactically
awesome style
sheets, and it's a
language that adds
functionality to CSS.
Sass is the most
mature, stable, and
powerful professional
grade CSS extension
language. Sass is
completely compatible
with all versions of
CSS.
Bootstrap is the
most popular HTML,
CSS, and JS
framework for
developing
responsive, mobile
first
projects on the web.
Bootstrap easily and
efficiently scales your
websites and
applications with a
single code base, from
phones to tablets to
desktops with CSS
media queries.
Yeomen workflow is a
robust and
opinionated client-side
stack, comprising
tools and frameworks
that can help
developers quickly
build beautiful web
applications.
Modular architecture that
can scale out of the box,
success and lessons
learned from several
open-source
communities.
Compass helps Sass
authors write smarter
style sheets and
empowers a community
of designers and
developers to create
and share powerful
frameworks.
Compass is a Sass
framework, designed to
make the work of styling
the web smooth and
efficient. Compass is a
collection of helpful tools
and battle-tested best
practices for Sass.
Latest Technologies in Web Designing

• Provide good user experience to users
• Compactible with all device and browsers
• Enhance user online and offline browsing experience
• Increase visibility in search engines
• Increase reach to tablet and mobile audience
• Increment in the sales and conversion rates
• Save time and cost in mobile development
• Increase the number of site visits
• SVG animation are scalable
• Speed and scalability
• Infographics remain the best way of representing data
Benefits of using Latest Trends in Web Designing

Old Adaptive Design New responsive Design
Skeuomorphic designs Flat designs
Endless pages and massive content Single page design
Adaptive web design Responsive web design
Predefined screen size Flexible and fluid UI grids
Lack of usability Enhanced usability
Huge page loading time Fast load times
Comparison between Old and New Trends in Web Designing

• Flatter UI elements
• Deep Layered Interface design
• More Images and less content
• Focus given to active area
• Simple and Minimal design pattern
• Behavior-learning responses
• Carefully choreographed motion design
• Visual or haptic feedback for UI elements
• Maximize internal consistency within an application
• Video background for applications
• Typography plays a big role in content
• Introduction of material design

• Minimizing complexity in design for better user experience
• Subtle animations to aid the user's mental model for interface transformations
• Flexible interface for convenient use of applications
• Interactive feedback engage users more into the applications
• Consistency throughout the application
• Simple elements for user rapid accessibility
• Focus more on content and usability
Benefits of using Latest Trends in Android in Interface Design

• Holo design • Flat design
• Much more skeuormorphic designs • Minimalism, simplicity and speed are the major
factors
• Less interaction between user and system • Animated interactive design for better usability
• Data driven design • User centered design, giving more focus to
features
Older Version Kitkat
Comparison between Older version Android and Android Kitkat

• Flat UI design
• Fluid motion
• Aesthetic integrity
• User centered design strategy
• Embrace simplicity
• Parallax scrolling effect
• Perceptible feedback to users input
• Consistency throughout the application
• improves the usability
• Content is conveyed through great typography
• Blurred background

• Mature efficiency
• Good interface invites users to action
• Improved user experience
• Focus and clarity on the content
• Continuous flow in the user applications
• Minimalistic design enhance the performance
• Visual clarity and communication
• Parallax effect brings in different viewing experience to the users
Benefits of using Latest Trends iOS UI Design

iOS 6 iOS 7
• Followed skeuomorphic 3D designs • Following flat 2D designs
• Cognitive load was bit more when compared to
iOS 7
• Less cognitive load
• More textured backgrounds and realistic icons • Minimalism
• Small typeface • Large typeface for better readabilty
iOS 7iOS 6
Comparison between iOS 6 and iOS 7

Good Design Tools & Expertise
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
inVision
Proto.io
MockFlow
CMS (Wordpress, Joomla)
xhtml, html5
javascript
jQuery
css3.
less
sass
Bootstrap
Compass
Eclipse
XCode
Android XML
iOS XIB/ Storyboard

About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a
team of 250+ experts in mobility consulting and application development, along with experience delivering
over 400 mobility projects, we offer a range of mobility services across industry verticals. RapidValue
delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United
States and India.
www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog
+1 877.690.4844 contactus@rapidvaluesolutions.com
This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution outside
RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be
unlawful.
Disclaimer:
Presented by:
Melvin Thambi
Lead Architect – UX/UI

2014 Android and iOS Design Trends

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