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2013 State of Mobility Survey

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Symantec
Symantec

Two distinct types of organizations emerge from Symantec's recent 2013 State of Mobility Survey – “Innovators” who readily embrace mobility and “Traditionals” who are reluctant to implement it. Eighty four percent of innovators are moving ahead with mobility, motivated by business drivers, and they are experiencing significant benefits. Traditional organizations are implementing mobility more slowly, largely in response to user demand, and are seeing both fewer costs and benefits.

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2013
METHODOLOGY ReRez surveyed 3,236 global organizations North America United States (2 countries) across 29 countries Canada Latin America (9 countries) Mexico Brazil OLAM EMEA (5 countries) United Kingdom Germany France Italy South Africa APJ (13 countries) China Japan Australia/New Zealand India Singapore South Korea Hong Kong Malaysia Taiwan Thailand Philippines Indonesia
INNOVATORS VERSUS TRADITIONALS Innovator Organizations Traditional Organizations Welcome change Only change after studying the issue View change as opportunity View change as risk Early adopters of new technology Late adopters of new technology Proactive (create change) Reactive (react to change if necessary) Innovative (change to create opportunity) Employ time-honored practices
KEY FINDINGS 1. Innovators have different attitudes about mobility 2. Mobility is more prevalent in Innovators 3. Mobility policy and management more evolved in Innovators 4. Innovators experience more mobility costs 5. Innovators experience more mobility benefits
INNOVATORS HAVE DIFFERENT ATTITUDES ABOUT MOBILITY Innovators motivated to pursue mobility by business drivers 84% of Innovators consider important (higher than any other driver) Traditionals motivated by end user demand 51% of Traditionals consider important (higher than any other driver) Innovators say mobility risk worth the opportunity (Traditionals don’t agree)
MOBILITY MORE PREVALENT IN INNOVATORS Significantly more employees using smartphones 55% of Innovators’ vs. 44% of Traditionals’ employee phones purchased by company More likely to use business apps on mobile devices 83% of Innovators discussing private app store for business-related mobility apps, vs. 55%of Traditionals What percentage of your employees currently use one of the following classes of smartphone for business? (means shown)
MOBILITY MANAGEMENT MORE EVOLVED IN INNOVATORS More likely to have a mobility policy More likely to manage employees’ devices More aggressive in enforcing policy (use technology instead of manual) 60% Innovators vs. 33% Traditionals More likely to adopt mobility information protection measures More likely to adopt mobility management measures Have a policy on mobile devices for business use
INNOVATORS EXPERIENCE MORE MOBILITY COSTS More mobility incidents Traditionals—Median of 12 mobility incidents last year Innovators—Median of 25 mobility incidents last year More losses due to mobility incidents Which losses have you incurred due to mobility during the past 12 months?
INNOVATORS EXPERIENCING LARGER MOBILITY BENEFITS Employee benefits: Employee productivity, effectiveness, efficiency, speed and agility Company Benefits: Brand impact, happier customers, better/faster decisions, more competitive HR benefits: retention, recruiting, happier employees Higher revenue growth: 44% Innovators vs. 30% Traditionals Higher profit growth: 34% Innovators vs. 23% Traditionals
RECOMMENDATIONS 1. Being cautious about mobility is okay. Being resistant is not. Start embracing it. 2. Start with the apps with greatest productivity benefits for employees. 3. Learn from the innovators – get the benefits while minimizing the risks.

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2013 State of Mobility Survey

  • 2. METHODOLOGY ReRez surveyed 3,236 global organizations North America United States (2 countries) across 29 countries Canada Latin America (9 countries) Mexico Brazil OLAM EMEA (5 countries) United Kingdom Germany France Italy South Africa APJ (13 countries) China Japan Australia/New Zealand India Singapore South Korea Hong Kong Malaysia Taiwan Thailand Philippines Indonesia
  • 3. INNOVATORS VERSUS TRADITIONALS Innovator Organizations Traditional Organizations Welcome change Only change after studying the issue View change as opportunity View change as risk Early adopters of new technology Late adopters of new technology Proactive (create change) Reactive (react to change if necessary) Innovative (change to create opportunity) Employ time-honored practices
  • 4. KEY FINDINGS 1. Innovators have different attitudes about mobility 2. Mobility is more prevalent in Innovators 3. Mobility policy and management more evolved in Innovators 4. Innovators experience more mobility costs 5. Innovators experience more mobility benefits
  • 5. INNOVATORS HAVE DIFFERENT ATTITUDES ABOUT MOBILITY Innovators motivated to pursue mobility by business drivers 84% of Innovators consider important (higher than any other driver) Traditionals motivated by end user demand 51% of Traditionals consider important (higher than any other driver) Innovators say mobility risk worth the opportunity (Traditionals don’t agree)
  • 6. MOBILITY MORE PREVALENT IN INNOVATORS Significantly more employees using smartphones 55% of Innovators’ vs. 44% of Traditionals’ employee phones purchased by company More likely to use business apps on mobile devices 83% of Innovators discussing private app store for business-related mobility apps, vs. 55%of Traditionals What percentage of your employees currently use one of the following classes of smartphone for business? (means shown)
  • 7. MOBILITY MANAGEMENT MORE EVOLVED IN INNOVATORS More likely to have a mobility policy More likely to manage employees’ devices More aggressive in enforcing policy (use technology instead of manual) 60% Innovators vs. 33% Traditionals More likely to adopt mobility information protection measures More likely to adopt mobility management measures Have a policy on mobile devices for business use
  • 8. INNOVATORS EXPERIENCE MORE MOBILITY COSTS More mobility incidents Traditionals—Median of 12 mobility incidents last year Innovators—Median of 25 mobility incidents last year More losses due to mobility incidents Which losses have you incurred due to mobility during the past 12 months?
  • 9. INNOVATORS EXPERIENCING LARGER MOBILITY BENEFITS Employee benefits: Employee productivity, effectiveness, efficiency, speed and agility Company Benefits: Brand impact, happier customers, better/faster decisions, more competitive HR benefits: retention, recruiting, happier employees Higher revenue growth: 44% Innovators vs. 30% Traditionals Higher profit growth: 34% Innovators vs. 23% Traditionals
  • 10. RECOMMENDATIONS 1. Being cautious about mobility is okay. Being resistant is not. Start embracing it. 2. Start with the apps with greatest productivity benefits for employees. 3. Learn from the innovators – get the benefits while minimizing the risks.