"What Users Want from Mobile - A study of consumers’ mobile web and application experiences and expectations conducted by Equation Research on behalf of Compuware"
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The document summarizes research showing that mobile users expect fast loading websites and apps. 71% of mobile users expect faster loading than desktop, but 77% of top North American companies have mobile page loads over 5 seconds. Slow loading and crashes are major issues, causing 46% not to return and 57% not to recommend sites. Most mobile users will wait only 5 seconds before leaving. The document urges companies to monitor mobile performance.
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"What Users Want from Mobile - A study of consumers’ mobile web and application experiences and expectations conducted by Equation Research on behalf of Compuware"
- 2. Mobile users have high expectations for mobile website and application performance
- 3. 71% of mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home – up from 58% in 2009 Compared to websites that you access from your home computer or laptop, how quickly do you expect websites to finish loading on your mobile phone? Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)
- 4. 57% of mobile web users had a problem in the past year when accessing a website and 47% had a problem accessing an app on their phone Within the last 12 months, have you encountered a problem when accessing a website from your mobile phone? Within the last 12 months, have you encountered a problem when accessing an application from your mobile phone? Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)
- 5. Slow load time was their number one issue, closely followed by sites and apps that crashed, froze, or displayed an error Which of the following describes what went wrong (select all that apply)? (website) Base: Experienced a problem (N= 2299) Which of the following describes what went wrong (select all that apply)? (app) Base: Experienced a problem (N= 1879)
- 6. 46% of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57% are unlikely to recommend the site How likely are you to return to a website on your mobile phone if you experienced problems the last time you tried it? How likely are you to recommend a website on your mobile phone if you experienced problems the last time you tried it? Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)
- 7. A mobile site or application that is slow, or worse malfunctioning, negatively impacts revenue and damages brand equity
- 8. 74% of mobile web users are only willing to wait 5 seconds or less for a single web page to load before leaving the site How long are you willing to wait for a single Web page to load on your mobile phone before leaving the site? Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)
- 9. Yet 77% of top North American companies across multiple verticals deliver mobile page load times of more than 5 seconds Based on 60 companies and data from the April 2011 Gomez Mobile Website Performance Benchmarks - http://www.compuware.com/application- performance-management/mobile-benchmarks.html
- 10. Do you know if: • Your mobile site and app meet your mobile end-users’ experience expectations? • Your third parties and vendors deliver the performance and availability your users demand? • Your mobile sites and applications perform as intended across the devices and networks your customers use?
- 11. Don’t leave your mobile users’ website and application experiences to chance Download the complete report "What Users Want From Mobile" now - http://ow.ly/5FCoX