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2011 Final CAP Presentation

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The document summarizes key projects completed by the MSGA using grant funding, including improving marketing/advertising efforts and creating an online learning center called MSGA University. Marketing/advertising projects included enhancing websites and newsletters with ads, sponsoring a radio program, giving away prizes, and creating brochures. MSGA University featured online tutorials for club managers and players on topics like handicapping and the GHIN scoring system. Additional projects involved minor website and technology improvements.

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2011 MSGA CAP Final PresentationKey Projects Marketing / Advertising
Education / MSGA University
Other Technological AdvancesWhen we submitted our grant application we stated two major projects as definite goals.We wanted to do a better job of marketing the MSGA or the MSGA brand if you will, and to explore to possibilities of additional revenue through advertising, such as event sponsors, ads on our website and newsletters.The other main project was to create something we called MSGA University. We’re hoping this interactive learning center will help cut down on the many troubleshooting and “How To” phone calls and emails, as well as the numerous site visits made by staff and encourage the clubs to make better use of the technology that’s available to them. We’re hoping that when someone calls we can simply refer them to the tutorials, in turn cutting down on expenses of staff time, travel reimbursement and so forth.The third key point here of “Other Technological Advances” is to show you some of the other minor projects that we worked on throughout the programs 6 month period.
2011 MSGA CAP Final PresentationKey ProjectsLets first look at advertising and marketingMarketing / Advertising
Education / MSGA University
Other Technological AdvancesMarketing / AdvertisingGenerating RevenueMarketingAdvertisingExamples pdf
Websites
Newsletters
GHIN Scoring Computers
Event Sponsorships
Online Scoring
Use of QR Codes
Mobile Application
Radio Roundup
Prize Give Away
Pocket Schedule
Facebook
BrochuresKey points used to market our “Brand”
Marketing / AdvertisingGenerating RevenueMarketingAdvertisingExamples pdf
Websites
Newsletters
GHIN Scoring Computers
Event Sponsorships
Online Scoring
Use of QR Codes
Mobile Application
Radio Roundup
Prize Give Away
Pocket Schedule
Facebook
BrochuresMSGA Tournament Schedule23 Championships“Online Scoring” an extremely important tool
MSGA Tournament Schedule15 Senior Tour Events
MSGA Tournament Schedule20 Junior Events
MSGA Tournament Schedule39 Weekend EventsAll totaling over 140 daysof tournament playWe do this with a staff of two full time and 5 part time individuals.Whenever I go to national meetings it seems like the topic of conversation always turns to how much, such a small association does with a small staff and a short season.
OnlineScoringChampionship Events – Home Page Photos Write Up / News Past Champions Link to Scoring
Scoring Page Score Cards Player Photos
Past Events / How To PageSo let’s look at how “Online Scoring” has been used for marketing purposes.
I always create a web page for each individual event. This contains all the pertinent information for that tournament, such as Photos and Write Ups on what took place that day, we always try and recognize past champions and of course a link to the actual scoring. This was the homepage for our recent B&C Championship. You can see we try and promote the club, add a description of the event, the winners …
… links to this year’s scoring as well as previous years. And this little QR code thing here which we will talk more about in a couple minutes.
And here is the actual scoring page of another recent event. I’m sure you’ve all seen some of this type of content but it sure is generating a lot of interest in our area. The players and fans just love being able to check out the players scores and all the other information that is available here.
I also created a webpage with links to all the past championships but more importantly a kind of “How to” section for our “technologically challenged friends”.
Marketing / AdvertisingGenerating RevenueMarketingAdvertisingNow let’s look at those QR codes we just talked about.It’s something like a bar code but contains more information and has a quicker response time than standard bar codes, hence the name QR for quick response.Examples pdf
Websites
Newsletters
GHIN Scoring Computers
Event Sponsorships
Online Scoring
Use of QR Codes
Mobile Application
Radio Roundup
Prize Give Away
Pocket Schedule
Facebook
BrochuresQR Code for SmartphonesUsed on:Rules Sheets, Hole Location Sheets,Programs, Leaderboards
QR Codes Used on:Rules Sheets, Leaderboards
Use of QR Code at Junior Amateur ChampionshipHere is an example of a young man scanning the code at this year’s Junior Championship. When I read somewhere that 60% of web use is now through mobile devices, I had to get in on the action.
Marketing / AdvertisingGenerating RevenueMarketingAdvertisingExamples pdf
Websites
Newsletters
GHIN Scoring Computers
Event Sponsorships
Online Scoring
Use of QR Codes
Mobile Application
Radio Roundup
Prize Give Away
Pocket Schedule
Facebook
BrochuresMobile ApplicationAgain for our Smartphone users I’ve been working on a mobile application. I haven’t published it yet because there’s still some tweaking to do, but I’m hoping to again attract our young fans as well as the older business man that finds his Blackberry, IPhone or Android phone an increasing part of life..
Marketing / AdvertisingGenerating RevenueMarketingOne of the most outreaching initiatives we’ve undertaken this season is to explore some radio marketing. Online Scoring
Use of QR Codes
Mobile Application
Radio Roundup
Prize Give Away
Pocket Schedule
Facebook
BrochuresMSGA Weekly Radio RoundupEvery Monday morning and again in the afternoon, we feature a radio re-cap of the previous week's MSGA competitive play. The broadcast can be heard on stations throughout Maine. In addition, the 6 stations will each broadcast 16) 60 second MSGA commercials per week that also highlight that week’s sponsor with name, location and website address.Also, 20 to 30 promos will run on each of the radio stations every week to direct listeners to the MSGA Weekly Roundup.
What we’re calling the MSGA weekly roundup is a series of 30 second and 60 second spots that promote the MSGA, our host clubs and the event in general. The broadcasts are carried on 6 radio stations that cover 90% of Maine’s most populated areas.
Again I’ve created a web page with links to past audio files, so if you miss the radio program you can always check it out here. For an example of what we feel are well done, professional radio spots go to our website at www.mesga.org and look for the MSGA Weekly Roundup link .
Marketing / AdvertisingGenerating RevenueMarketingAnother nice marketing strategy is what we call our prize give a way program.Online Scoring
Use of QR Codes
Mobile Application
Radio Roundup
Prize Give Away
Pocket Schedule
Facebook
BrochuresWe’ve been able to acquire some nice prizes from some of the golf equipment manufactures and we have a random drawing to give them away. All you have to do to qualify is play in one of our weekly weekend or senior events and your name is automatically entered. Here’s that webpage and you can see we’ve had 3 lucky winners already. We also record the actual drawing and post it on YouTube so everyone can see how it’s done and is totally above board.

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2011 Final CAP Presentation