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Maximizing the Use of Social Media and Technology at AIRI Institutes

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Sanky Inc.
Sanky Inc.

Presentation about the use of social technology for scientific research institutions. Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).

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Maximizing the Use of Social Media and Technology at AIRI InstitutesWednesday, October 5, 2011
A few questions…
Which do you recognize?
Does your organization…Encourage web visitors to share site content via social networks?Push consistent messaging out via social media channels?Monitor conversations in social media about your organization/mission?Encourage web visitors to “like” you on Facebook?Maintain an organization campaign presence on major social media sites?
Does your organization…-- Edge Research & Convio, 2011
Do you know…What percentage of adult internet users use social networking sites like Facebook & LinkedIn?A: 25%B: 45%C: 65%  Correct Answer“Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).”-- Pew Internet, August 2011
Which is bigger…The number of Facebook users… Or the population of the U.S.?U.S. Population: 312 MillionFacebook active users: 750 Million
Does your organization…Use hashtags?Do you know what a hashtag is?
Facebook
How does Facebook work?Profiles, Groups, Pages, oh my!InfoWall, PostingPhotos & VideoLikes & CommentsTaggingiFramesEventsSubscribeCustom URLsProfile PictureApps & plug-ins750 million active users
For example:
Five Key Tips:Be a constant presence – 15 minutes every morning?Be “real.” Set your goal to create community. Program expansion and/or fundraising may follow.Allow community members to comment… and then respond to them!Invite people to “like” you. Invite them to “share” content. Use Facebook’s tools.
twitter
How does Twitter work?Microblogging – 140 charactersTweetsHandlesHashtagsRetweets, FavoritesFollowersShort URLsPrivate messagesListsKlout score1 billion tweets each week
For example:
For example:
Five Key Tips:Be a constant presence.Use and track bit.ly’s. Research hashtag trends, and use them.Deliver content people will want to tweet & retweet.Follow other users – especially users with high Klout scores (www.klout.com) – and retweet them. They may return the favor.
linkedin
How does LinkedIn work?Professional networkJob posting, searching, networkingConnectionsGroupsDiscussionsUpdatesProfile viewsAccount levels100 million professionals
For example:
For example:
For example:
For example:
Five Key Tips:Encourage all current & past staff/alumni to use your official “Company” in their profile.Openly invite people to “follow” the “Company.”Create a “Group” for staff, students, alumni, etc. Enable open discussions.Research qualified staff candidates… and find volunteers, speakers, donors, etc.Be selective in what you share.
Other tools to consider
YouTube – youtube.comSlideShare – slideshare.netGoogle+ – plus.google.comQuora – quora.com Other tools to consider:
Internal tools
IntranetProtected, staff-only internal websitePro’s:Single (or limited) publisher/s of informationEasily accessible (not tech-heavy)Branded to organizationFully customizable to your needsShare confidential informationCon’s:Requires time and money for tech & content developmentNot interactive
Intranet
Intranet
WikisCollaborative workspace that promotes sharingPro’s:Quick, convenient exchange of ideasTrackable changesTransparency among usersHistoric record of resources and protocolCon’s:Can be less intuitive for non-tech-savvy usersNavigation can become cumbersomeIf not heavily used, may not be worthwhile
Wikis
Wikis
ForumsCommunity allowing people to post and discussPro’s:Easily moderatedAllows you to trade opinions and expertiseEncourages interaction & discussionCon’s:Limited navigation abilityRelies on community for contentRequires large user base
Forums
Document management/editingListservsGroupware platformsInstant MessengersOther tools to consider:
Fears and concerns
Science-specific ConcernsScientists may fear talking publicly about proprietary data and “getting scooped.”What to do?“Open notebook science”
Social media before vs. after publishing data
This is not unlike scientific publication... Peer review and citations are very similar to interactions on Twitter, Blogs, Digg’ed, etc. -- Neurobiology postdoctoral student, Retrospectra Blog, 2011
What could go wrong?…but anything can be made positive!“Upon owning up to their mistake, the Red Cross got several donations from people who thought the mixed-up tweet was understandable, and they even got some PR from the brewery mentioned in the offending tweet.So, take a lesson from the Red Cross: if you make a mistake on Twitter, own up to it. It’s fine if you want to delete an inappropriate tweet, but if you acknowledge that you deleted it, you’ll show your community that you’re trustworthy, and, most importantly, that you’re just human.”-- Media Bistro
It’s a wild world out there…But it’s not going away anytime soon… So you might as well get on board.
Final thoughts

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Maximizing the Use of Social Media and Technology at AIRI Institutes

  • 1. Maximizing the Use of Social Media and Technology at AIRI InstitutesWednesday, October 5, 2011
  • 3. Which do you recognize?
  • 4. Does your organization…Encourage web visitors to share site content via social networks?Push consistent messaging out via social media channels?Monitor conversations in social media about your organization/mission?Encourage web visitors to “like” you on Facebook?Maintain an organization campaign presence on major social media sites?
  • 5. Does your organization…-- Edge Research & Convio, 2011
  • 6. Do you know…What percentage of adult internet users use social networking sites like Facebook & LinkedIn?A: 25%B: 45%C: 65%  Correct Answer“Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).”-- Pew Internet, August 2011
  • 7. Which is bigger…The number of Facebook users… Or the population of the U.S.?U.S. Population: 312 MillionFacebook active users: 750 Million
  • 8. Does your organization…Use hashtags?Do you know what a hashtag is?
  • 10. How does Facebook work?Profiles, Groups, Pages, oh my!InfoWall, PostingPhotos & VideoLikes & CommentsTaggingiFramesEventsSubscribeCustom URLsProfile PictureApps & plug-ins750 million active users
  • 12. Five Key Tips:Be a constant presence – 15 minutes every morning?Be “real.” Set your goal to create community. Program expansion and/or fundraising may follow.Allow community members to comment… and then respond to them!Invite people to “like” you. Invite them to “share” content. Use Facebook’s tools.
  • 14. How does Twitter work?Microblogging – 140 charactersTweetsHandlesHashtagsRetweets, FavoritesFollowersShort URLsPrivate messagesListsKlout score1 billion tweets each week
  • 17. Five Key Tips:Be a constant presence.Use and track bit.ly’s. Research hashtag trends, and use them.Deliver content people will want to tweet & retweet.Follow other users – especially users with high Klout scores (www.klout.com) – and retweet them. They may return the favor.
  • 19. How does LinkedIn work?Professional networkJob posting, searching, networkingConnectionsGroupsDiscussionsUpdatesProfile viewsAccount levels100 million professionals
  • 24. Five Key Tips:Encourage all current & past staff/alumni to use your official “Company” in their profile.Openly invite people to “follow” the “Company.”Create a “Group” for staff, students, alumni, etc. Enable open discussions.Research qualified staff candidates… and find volunteers, speakers, donors, etc.Be selective in what you share.
  • 25. Other tools to consider
  • 26. YouTube – youtube.comSlideShare – slideshare.netGoogle+ – plus.google.comQuora – quora.com Other tools to consider:
  • 28. IntranetProtected, staff-only internal websitePro’s:Single (or limited) publisher/s of informationEasily accessible (not tech-heavy)Branded to organizationFully customizable to your needsShare confidential informationCon’s:Requires time and money for tech & content developmentNot interactive
  • 31. WikisCollaborative workspace that promotes sharingPro’s:Quick, convenient exchange of ideasTrackable changesTransparency among usersHistoric record of resources and protocolCon’s:Can be less intuitive for non-tech-savvy usersNavigation can become cumbersomeIf not heavily used, may not be worthwhile
  • 32. Wikis
  • 33. Wikis
  • 34. ForumsCommunity allowing people to post and discussPro’s:Easily moderatedAllows you to trade opinions and expertiseEncourages interaction & discussionCon’s:Limited navigation abilityRelies on community for contentRequires large user base
  • 38. Science-specific ConcernsScientists may fear talking publicly about proprietary data and “getting scooped.”What to do?“Open notebook science”
  • 39. Social media before vs. after publishing data
  • 40. This is not unlike scientific publication... Peer review and citations are very similar to interactions on Twitter, Blogs, Digg’ed, etc. -- Neurobiology postdoctoral student, Retrospectra Blog, 2011
  • 41. What could go wrong?…but anything can be made positive!“Upon owning up to their mistake, the Red Cross got several donations from people who thought the mixed-up tweet was understandable, and they even got some PR from the brewery mentioned in the offending tweet.So, take a lesson from the Red Cross: if you make a mistake on Twitter, own up to it. It’s fine if you want to delete an inappropriate tweet, but if you acknowledge that you deleted it, you’ll show your community that you’re trustworthy, and, most importantly, that you’re just human.”-- Media Bistro
  • 42. It’s a wild world out there…But it’s not going away anytime soon… So you might as well get on board.
  • 44. Simple rules can be the hardestKISS Principle – “Keep it simple, stupid.”Be open and honest… be “real”Be a constant presenceCreate communityRelease control
  • 45. Thank you!Julie Ziff SintSenior Account Executivejzsint@sankynet.com@jzsintPaul HabigExecutive Vice Presidentphabig@sankynet.com@paulhabigwww.sankynet.com