Guest Lecture Tilburg University
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Guest lecture at Tilburg University: From Design of Business Communication lecture to international startup in a year.
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Guest Lecture Tilburg University
- 5. So how did I end up here?
- 6. Once upon a time...
- 7. 2003 ‘Business Communicatie & Digital Media’
- 8. 2004 ‘Business Communicatie & Digital Media’
- 9. 2005 Business Communicatie & Digital Media
- 11. 2006 Vidar - Chairman of the Board
- 12. 2007 Business Communicatie & Digital Media
- 13. Design of Business Communication
- 14. ‘Evaluation’
- 15. Plus-minus method for text evaluation
- 17. Could be useful for ...?
- 18. Flashforward...
- 20. The easiest and most fun way to collect feedback on a webpage
- 21. Demo: Mint & Trust http://usabilla.com/rate/20265628864c8/
- 22. Promote Promote the survey on social media, by e-mail, or integrate a test on your website. 21 3 Feedback Participants give feedback with points & notes on top of the webpage or image. Analyze Results are visualized with heatmaps and plots. Create Set up a visual survey to gain insight in how your users experience a webpage or image. 4 How does Usabilla work?
- 23. Measure behavior How do people feel and think about your website? What do people do on your website? Measure attitude Online user research !"#$%&#"'$!()%#*+,+!-
- 24. 30% 60%
- 25. + 6500 other researchers, designers, and UX professionals
- 26. Freemium model Visitors: Users: Customers: Acquisition Content (demo cases), social media, participants free & paid tests, sponsoring, partnerships, SEO, online advertising, and events. Activation Inspiring demo cases, partnerships, newsletters, simplified test setup, guides, how-to’s, workshops, referral, and amazing support. Retention Stimulate test repeat, pro-active support, product enhancements, and partnerships.
- 27. A continuous feedback loop Create Select questions and embed an invitation widget. Invite Invite 0 - 100% of visitors to answer one or more questions. Analyze Analyze individual responses, trends, benchmark, and combine with other sources. Collect Visitors participate in a survey and provide insights with points & notes. Optimize Use user inspired insights to optimize your website. Future
- 28. ‘Evaluation’?
- 29. Analysis Design Evaluation Implementation 1 2 3 4
- 32. ‘Academic’ vs ‘Real’ world
- 33. Academic ‘experiments’: formal, n, validity, etc
- 34. ‘Real’ tests: information, fast, actionable, iteration
- 35. Analysis Design Evaluation Implementation 1 2 3 4
- 39. “We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.” Mr. X
- 40. Sure...
- 41. “We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.” Mr. X
- 42. “We might be able to find some time (and budget) next year to test our recently launched website. Probably not. ” “And if we do, we already spent way too much on our new redesign (which is, by the way, the best thing we ever built)” Mr. X
- 43. Testing is important. Right?
- 44. CC: Original picture by MrFink
- 45. Solution.
- 46. Simplify, fast data collection, rapid iterations.
- 48. Build a toolbox.
- 50. Let’s make this less boring.
- 51. Explanation....
- 52. (this might be bit hard)
- 53. You
- 54. You Me
- 55. You Me (voice)
- 57. Offline & online
- 60. Some ideas...
- 62. What do we measure?
- 63. What do you read?
- 64. What could I use to measure X?
- 65. How do I start?
- 66. How do I increase my market value as a DBC graduate?
- 67. What are the most awesome web companies in Holland?
- 68. Are you hiring?
- 69. 50+ tools
- 71. Thanks for your attention. !"#$%&#"'$!()%#*+,+!- paul@usabilla.com NL: +31 6 411 87 128 US: +1 415 992 5574 Skype: pveugen Gtalk: paul@usabilla.com http://twitter.com/pveugenPaul Veugen Founder / CEO Visit Usabilla.com Follow us on Twitter Sign up for an account Next?