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15 tips for local business's with small budgets

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Jason Weaver
Jason Weaver

Jason Weaver provides 15 tips for local businesses with small budgets to market themselves online. The tips include having a website the business owns and can edit, following experts in the field, setting goals and tracking results. Tactics discussed are optimizing important pages, pairing pages with locations, adding product/service pages, and technical SEO. Additional tips include earning citations on other sites, getting backlinks, obtaining online reviews, and using social media through regular engagement. The document aims to educate small business owners on effective yet affordable online marketing strategies.

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15 Tips for Local Business's With Small Budgets JASON WEAVER INTERNET MARKETER| JTWEAV.COM
About me   Interned at Yellow Stone Hotel Systems  I now work as Director of Web Strategies MonkeyBarStorage.com   I got my start at BYU-Idaho in web business with brother Lundin I run the Idaho Web Marketing Meetup - 180 members out of Rexburg Resource: http://jtweav.com/about/
My latest project I am working on a new training course called DIY Local. It is designed for anyone involved in a small business who is trying to get attention for their local product, service or cause. I teach my readers how to build and maintain a web presence that is evergreen web tactics, using their organic, paid and social media channels. I break it down so even busy owners or their staff can accomplish this in as little as 24 hours and 5 hours a week after that. In a sentence: Crush bad marketing with education  Resource: http://jtweav.com/local-web-marketing-guide/
Crush bad marketing with education There are only 2 ways online to increase business/sales 1. Get more people to see you 2. Get more of those people to buy We will hit on my 15 best recommendations to do both  Resource: http://jtweav.com/local-web-marketing-guide/
Tips 1-4  High level strategy  Website you own & can edit  Follow experts with integrity  Know the goal & learn the language  Pick goals, track & improve
Website you own & can edit  Resource: http://jtweav.com/diy-web-hosting-bluehost-wordpress/ 1
Follow experts with integrity 1. 2. Moz’s yearly local search ranking factors 3. Moz’s David Mihm blog posts 4. Moz’s $100 a month paid subscribers have access to the Local Academy video series & the occasional good local webinar (Mozinars) 5. Catalyste Marketing’s Linda Q & A forum & paid training 6. Bright Local‘s webinars found on their blog 7.  Local University Blog & Events & now for only $100 a month you can have access to their advanced local event video recordings online & forum. Max Minzer‘s webinars found on his blog Resource: http://jtweav.com/best-local-web-marketing-resources/ 2
Know the goal & learn the language 3  SEO  Sales/leads    Rankings Traffic PPC  Sales/leads  Quality scores  Cost per conversion Calls - CallRail.com Web form - Google Analytics  Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/
Pick goals, track & improve  4 Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/
Tips 5-11  Tactics – On your website  Picking the right pages  Pair pages with location  Product/Service pages  Sub location & service pages  Other pages (blog, about, FAQ, contact, gallery...)  Converting visitors into sales with trust  Technical SEO
Picking the right pages Do keyword research   Enter a list of products and services you offer into Google’s free ad planner Resource: http://jtweav.com/keyword-research/ 5
Picking the right pages    Group & assign keywords to pages Prioritize the most important to least important pages Resource: http://jtweav.com/keyword-research/ 5
Pair pages with location Do geographic research   Enter a list of locations you service into Google’s free ad planner Resource: http://jtweav.com/keyword-phrase-location-local-keyword/ 6
Pair pages with location Keyword + location = a wining combination   Toilet repair Boise   Plumber in Boise 24 hour plumber Boise Resource: http://jtweav.com/keyword-phrase-location-local-keyword/ 6
Product/Service pages   Don’t just list your services write a page for each service you offer  7 Every page widens your net for catching potential clients Resource: http://jtweav.com/product-or-service-pages-the-low-hanging-fruit/
Sub location & service pages In fact don’t just list your services write a page for each service you offer in each major location you service.   24 hour plumber Nampa   Plumbing Nampa Toilet repair Nampa Resource: jtweav.com/keyword-research/ 8
Other pages (blog, about, FAQ, contact, gallery...) Think through what other pages you could have to meet your customers needs.   FAQ – All the questions you get answered   Contact us – Business name searches Blog – other related things people search Resource: jtweav.com/keyword-research/ 9
Converting visitors into sales with trust   Contact form  Pictures of location/staff  Awards  Reviews  Testimonials  Videos  License numbers  Charity partner  Featured in   Visible # Loved by Resource: http://jtweav.com/trusted-converting-website/ 10
Technical SEO  Tittles / Headings  Schema  Hcard Moz.com page grader is the best for on page optimization  Resource: http://www.microdatagenerator.com/local-business-schema/ & http://microformats.org/code/hcard/creator 11
Tips 12-15  Tactics – On others websites  Citations  Links  Getting online reviews  Social media
Citations Mentions of your name, address & phone number = a citation    Directory sites are most common Other sites work just as well Resource: http://jtweav.com/link-earning-citations-webinar/ 12
Citations This is the map of where trusted citation business information flows from.  Resource: http://jtweav.com/link-earning-citations-webinar/ 12
Links The works typically in blue if clicked link over you’re your website –AKA anchor text.    Can be paired with or without citations Links from relevant websites with relevant context and anchor text Resource: http://jtweav.com/link-earning-citations-webinar/ 13
Getting online reviews If it’s on your website it’s a testimonial. If it’s on a 3rd party site like Google Maps it’s a review.    70% of people trust reviews as much as a recommendation from a friend Once you have 5 reviews Google will show your star rating in Google searches Resource: http://jtweav.com/getting-reviews/ 14
Social media Don’t be sucked in by the social media lie that if you build it they will come.    Key to social media is engagement from others with your business 3 things only are needed: regular posts, interaction with people, specials Resource: http://jtweav.com/increase-the-lifetime-value-of-a-customer/ 15
Questions?
Who wants a live website critic?
Small business friendly theme  Resource: http://jtweav.com/wordpress-design-smallbiz-theme/
Thank you JASON WEAVER INTERNET MARKETER| JTWEAV.COM

More Related Content

15 tips for local business's with small budgets

  • 1. 15 Tips for Local Business's With Small Budgets JASON WEAVER INTERNET MARKETER| JTWEAV.COM
  • 2. About me   Interned at Yellow Stone Hotel Systems  I now work as Director of Web Strategies MonkeyBarStorage.com   I got my start at BYU-Idaho in web business with brother Lundin I run the Idaho Web Marketing Meetup - 180 members out of Rexburg Resource: http://jtweav.com/about/
  • 3. My latest project I am working on a new training course called DIY Local. It is designed for anyone involved in a small business who is trying to get attention for their local product, service or cause. I teach my readers how to build and maintain a web presence that is evergreen web tactics, using their organic, paid and social media channels. I break it down so even busy owners or their staff can accomplish this in as little as 24 hours and 5 hours a week after that. In a sentence: Crush bad marketing with education  Resource: http://jtweav.com/local-web-marketing-guide/
  • 4. Crush bad marketing with education There are only 2 ways online to increase business/sales 1. Get more people to see you 2. Get more of those people to buy We will hit on my 15 best recommendations to do both  Resource: http://jtweav.com/local-web-marketing-guide/
  • 5. Tips 1-4  High level strategy  Website you own & can edit  Follow experts with integrity  Know the goal & learn the language  Pick goals, track & improve
  • 6. Website you own & can edit  Resource: http://jtweav.com/diy-web-hosting-bluehost-wordpress/ 1
  • 7. Follow experts with integrity 1. 2. Moz’s yearly local search ranking factors 3. Moz’s David Mihm blog posts 4. Moz’s $100 a month paid subscribers have access to the Local Academy video series & the occasional good local webinar (Mozinars) 5. Catalyste Marketing’s Linda Q & A forum & paid training 6. Bright Local‘s webinars found on their blog 7.  Local University Blog & Events & now for only $100 a month you can have access to their advanced local event video recordings online & forum. Max Minzer‘s webinars found on his blog Resource: http://jtweav.com/best-local-web-marketing-resources/ 2
  • 8. Know the goal & learn the language 3  SEO  Sales/leads    Rankings Traffic PPC  Sales/leads  Quality scores  Cost per conversion Calls - CallRail.com Web form - Google Analytics  Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/
  • 9. Pick goals, track & improve  4 Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/
  • 10. Tips 5-11  Tactics – On your website  Picking the right pages  Pair pages with location  Product/Service pages  Sub location & service pages  Other pages (blog, about, FAQ, contact, gallery...)  Converting visitors into sales with trust  Technical SEO
  • 11. Picking the right pages Do keyword research   Enter a list of products and services you offer into Google’s free ad planner Resource: http://jtweav.com/keyword-research/ 5
  • 12. Picking the right pages    Group & assign keywords to pages Prioritize the most important to least important pages Resource: http://jtweav.com/keyword-research/ 5
  • 13. Pair pages with location Do geographic research   Enter a list of locations you service into Google’s free ad planner Resource: http://jtweav.com/keyword-phrase-location-local-keyword/ 6
  • 14. Pair pages with location Keyword + location = a wining combination   Toilet repair Boise   Plumber in Boise 24 hour plumber Boise Resource: http://jtweav.com/keyword-phrase-location-local-keyword/ 6
  • 15. Product/Service pages   Don’t just list your services write a page for each service you offer  7 Every page widens your net for catching potential clients Resource: http://jtweav.com/product-or-service-pages-the-low-hanging-fruit/
  • 16. Sub location & service pages In fact don’t just list your services write a page for each service you offer in each major location you service.   24 hour plumber Nampa   Plumbing Nampa Toilet repair Nampa Resource: jtweav.com/keyword-research/ 8
  • 17. Other pages (blog, about, FAQ, contact, gallery...) Think through what other pages you could have to meet your customers needs.   FAQ – All the questions you get answered   Contact us – Business name searches Blog – other related things people search Resource: jtweav.com/keyword-research/ 9
  • 18. Converting visitors into sales with trust   Contact form  Pictures of location/staff  Awards  Reviews  Testimonials  Videos  License numbers  Charity partner  Featured in   Visible # Loved by Resource: http://jtweav.com/trusted-converting-website/ 10
  • 19. Technical SEO  Tittles / Headings  Schema  Hcard Moz.com page grader is the best for on page optimization  Resource: http://www.microdatagenerator.com/local-business-schema/ & http://microformats.org/code/hcard/creator 11
  • 20. Tips 12-15  Tactics – On others websites  Citations  Links  Getting online reviews  Social media
  • 21. Citations Mentions of your name, address & phone number = a citation    Directory sites are most common Other sites work just as well Resource: http://jtweav.com/link-earning-citations-webinar/ 12
  • 22. Citations This is the map of where trusted citation business information flows from.  Resource: http://jtweav.com/link-earning-citations-webinar/ 12
  • 23. Links The works typically in blue if clicked link over you’re your website –AKA anchor text.    Can be paired with or without citations Links from relevant websites with relevant context and anchor text Resource: http://jtweav.com/link-earning-citations-webinar/ 13
  • 24. Getting online reviews If it’s on your website it’s a testimonial. If it’s on a 3rd party site like Google Maps it’s a review.    70% of people trust reviews as much as a recommendation from a friend Once you have 5 reviews Google will show your star rating in Google searches Resource: http://jtweav.com/getting-reviews/ 14
  • 25. Social media Don’t be sucked in by the social media lie that if you build it they will come.    Key to social media is engagement from others with your business 3 things only are needed: regular posts, interaction with people, specials Resource: http://jtweav.com/increase-the-lifetime-value-of-a-customer/ 15
  • 27. Who wants a live website critic?
  • 28. Small business friendly theme  Resource: http://jtweav.com/wordpress-design-smallbiz-theme/
  • 29. Thank you JASON WEAVER INTERNET MARKETER| JTWEAV.COM