140521 babylon quarto_meeting_amazon
•
1 like•683 views
Amazon provides a unique advertising platform by leveraging its large ecommerce business and first-party customer data. It has over 237 million active customer accounts worldwide and is a top digital publisher with hundreds of millions of monthly visitors across its sites. Amazon advertising integrates promotional content within the ecommerce experience to help customers discover and purchase products in an informative, trusted, and actionable way.
Report
Share
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (9)
Similar to 140521 babylon quarto_meeting_amazon
Similar to 140521 babylon quarto_meeting_amazon (20)
More from The European House-Ambrosetti
More from The European House-Ambrosetti (12)
Recently uploaded
Recently uploaded (20)
140521 babylon quarto_meeting_amazon
- 1. At the Intersection of eCommerce and Advertising
- 2. At the intersection of eCommerce and advertising… 2 Note: to watch our video, please click the image above and/or visit us at amazonmediagroup.com. (Internet access required)
- 3. 3 We start with the customer and work backwards
- 4. Global eCommerce sales expected to almost double by 2017 Source: eMarketer, Global, Jan 2014 $1,25 $1,50 $1,76 $2,04 $2,35 2013 2014 2015 2016 2017 In trillions 4
- 5. We integrate advertising within eCommerce 5
- 6. Scale 6
- 7. Source: Amazon IR/PR data, Q1 2014 7 237 MM+ active customer accounts worldwide
- 8. Sites that support advertising (as of 12/13) Global Footprint Amazon operates in 11 countries around the world – 8 currently support advertising Amazon provides scale locally and globally 8 Monthly unique visitors 1 300MM Monthly page views 1 13.5B Avg. visits per visitor per month 1 5 UVs (000s) Source: 1) comScore December, 2013. PC 6,777 318 102,215 32,005 23,855 40,364 6,488 20,222 8,829 6,182 56,573 Mobile 86,992 11,718 11,684 7,968 3,628 5,839 3,074
- 9. Amazon is a top digital and mobile publisher 9 Source: comScore, January 2014 Top Online Sites IT Unique Visitors (000’s) Top Mobile Sites/Apps IT Unique Visitors (000’s) 6.258 6.538 6.865 7.166 7.218 7.736 8.165 8.827 9.733 10.254 10.790 12.782 13.499 15.614 17.215 18.761 21.782 23.615 24.934 30.679 ilMeteo s.r.l. Softonic.com Sites WORDPRESS.COM* Schibsted… Ask Network Populis Seat Pagine Gialle Telecom Italia Amazon Sites Gruppo Mediaset Gruppo Editoriale… eBay RCS Media Group Wikimedia… Banzai Microsoft Sites Yahoo Sites ItaliaOnline Facebook Google Sites 4.558 4.788 4.797 5.285 5.313 6.185 6.389 6.465 6.542 7.706 8.396 9.019 9.812 9.954 10.485 12.146 12.602 15.373 21.898 26.127 La Repubblica TripAdvisor Ansa Groupon Sky Banzai RCS Media Group Amazon RAI Schibsted Wikimedia IlMeteo Yahoo eBay ItaliaOnline Gruppo Mediaset Microsoft WhatsApp Facebook Google
- 10. And continues strong growth annually 10 0,0 5,0 10,0 15,0 20,0 25,0 30,0 0 1.000 2.000 3.000 4.000 5.000 6.000 7.000 8.000 9.000 Total Unique Visitors (000) % Reach
- 11. With customers who are more engaged, more often 11 0,0 1,0 2,0 3,0 4,0 5,0 6,0 0 5 10 15 20 25 Average Minutes per Visitor Average Visits per Visitor
- 12. 12 Amazon connected devices Amazon sites Amazon Advertising Platform
- 13. Be wherever the Amazon shopper is… 13
- 14. Be wherever the Amazon shopper is… 14
- 15. Be wherever the Amazon shopper is… 15
- 16. Be wherever the Amazon shopper is… 16
- 17. Innovation
- 18. Our unique, differentiated eCommerce ad offering 18 Informative Ads are informative and useful, helping customers make smarter, educated purchase decisions Trusted Instill consumer confidence by integrating the Amazon brand and customer ratings and reviews into ads Actionable Ads make it easy for customers to take action with only a single click required to add to a shopping basket
- 19. Increases the likelihood our shoppers will purchase 19
- 20. eCommerce Ads help customers find, discover and buy eCommerce Ad formats integrate: » Amazon shopping functionality » Customer ratings or reviews eCommerce Ads can help advertisers realise 20 – 30% stronger performance results* 20 Source: Amazon internal data, 2013. *Note: eCommerce Ads results compared to key metrics that include: CTR, Consideration and Purchase Lift
- 21. Precision
- 22. Demographics Lifestyle Category shoppers In market Brand Our Data is Real and Available in Real Time 22 » Billions of observed shopping behaviors » Through every stage of the purchase funnel » Across hundreds of retail categories Demographics Lifestyle Category shoppers In market Real time first-party data
- 23. Amazon Analytics Offer Full Funnel Visibility Awareness Consideration Campaign delivery Impressions | Reach | Uniques | Frequency Product detail page Consideration rate | Avg. daily likelihood to consider lift Product reviews Product research rate | Product research events Purchase Purchase rate index | Avg. daily likelihood to purchase lift Favorability Purchase Intent Purchase Add-to-lists Add-to-list rate | Add-to-cart rate index
- 24. Gain comprehensive insights and learnings 24 Standard Media Insights Impression Delivery | Click-through Rate | Reach and Frequency | Brand Landing Page Visits Amazon Proprietary eCommerce Insights Consideration rate | Product research rate | Add-to-list/Add-to-cart rate | Purchase rate index
- 25. Title Slide