1215 daa industry lunch yorchak sterne young
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The document summarizes the Digital Analytics Association (DAA) industry lunch at eMetrics San Francisco 2017. It discusses the DAA's history and growth over time, including its corporate members, individual members, local chapters, and Award of Achievement graduates. It outlines the resources and programs the DAA provides, such as webinars, online education courses, conferences, and the Certified Web Analyst certification. It encourages attendees to join the DAA to enhance their careers and companies.
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1215 daa industry lunch yorchak sterne young
- 1. DAA Industy Lunch: eMetrics San Francisco 2017 Panelists: Jim Sterne, Marilee Yorchak, Raquel Collins, Matthew Young, Charles Davis, Krista Seiden
- 2. Jim Sterne, founder eMetrics Summit & Digital Analytics Association History of DAA
- 3. Marilee Yorchak, Executive Director, Digital Analytics Association Advancing the use of data to understand & improve the digital world through professional development and community
- 4. 74 Corporate Members and counting 4 4,000 Members: Corporate Members, Individual Members, & Academics
- 5. 989Award of Achievement Graduates 14 Local Chapters and Counting CHICAGO LOS ANGELES SAN FRANCISCO SEATTLE DALLAS AUSTIN ATLANTA WASHINGTON D.C. PHILADELPHIA NEW YORK CITY SOUTHERN ONTARIO BOSTON RALEIGH DENVER
- 6. 989Award of Achievement Graduates 60 Symposia held since 2010 8 Symposiums to be held in 2017 SEATTLE 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017 SAN FRANCISCO 2012, 2013, 2014, 2015, 2016, 2017 LOS ANGELES 2012, 2013, 2014, 2015, 2016, 2017 AUSTIN 2011, 2012, 2013, 2014, 2015, 2016 DALLAS 2013, 2014, 2015, 2016, 2017 CHICAGO 2012, 2013, 2014, 2015, 2017 ATLANTA 2012 WASHINGTON D.C. 2013, 2014, 2015, 2016, 2017 PHILADELPHIA 2011, 2012, 2013, 2014, 2015, 2016, 2017 NEW YORK CITY 2012, 2013, 2015, 2016, 2017 BOSTON 2011, 2014, 2015, 2016 6 RALEIGH 2017
- 7. Blog Member Open Forum Special Communities, including Women in Analytics, Chapters and Media SIG Digital Analytics Cookbook7
- 9. The Digital Analyst Competency Framework Defines necessary job tasks, skills, & knowledge Spans experience levels: Entry, Mid, Senior Across two professional tracks: Analytical and Technical 9
- 10. Self-Assessment 15 minute online tool: Based on Competency Framework • rate abilities to perform job tasks • compare your skills to others in profession • discover skills needed to be effective in your job role • identify available resources 10 Assessment results are private and will not be shared with your organization.
- 11. Digital Analyst Job Descriptions • Find the best job seekers for your open positions • 15 job descriptions from entry level to executive • Illustrates career mobility and career paths • Address the substantial changes that have occurred in the profession in the past decade11
- 12. 2016 Compensation Report Just Released March 2017 • Study examined the income of digital analysts (members and non) across 16 analytics positions. • Incorporates income factors such as location, company size, age education level, years of experience • Includes findings related to impact of gender on careers in digital analytics 12
- 13. • New in 2017 – Lower Application fees: • $449 members/$649 nonmembers – Longer Maintenance/renewal cycle: 3 years – More flexible PDU options – Internet-based exam you can take anytime from any computer. • Over 275 Certified Web Analysts 13 CWA Certification Program
- 14. Webinars & Thought Leader Conversations 14
- 15. Video Library 100+ Symposium videos are available to members 15
- 16. Online Education DAA Award of Achievement in Digital Analytics 100% online courses: 1. Introduction to Web Analytics 2. Web Analytics for Site Optimization 3. Measuring Marketing Campaigns Online 4. Creating and Managing the Analytical Business Culture Significant discount for members!16 English German Spanish
- 17. On-Site Training 17 Fundamentals of Digital Analytics Applying Digital Analytics Storytelling Visualization Presentation Skills In your office for up to 25 people
- 18. More of What’s Coming in 2017 18 •An enhanced and more robust Career Center •”Live” events for Women in Analytics June 13 TLC with Jane Miller •Participation in Slack, with a #DAA Channel •New website just launched in April •Certificates for “short-study” content •More frequent chapter events •Looking at chapter in Vancouver, B.C. Tell us what you need!
- 19. Discounts to Industry Events • eMetrics Summits • Predictive Analytics World • Adobe Summit • Measure Camp • Conversion Conference • DA Hub • …and more! 19
- 20. What are you waiting for? Join DAA to... Be Part of your Industry’s Association Enhance Your Company Enhance Your Career 20
- 21. Raquel Collins, Associate Director University of British Columbia School of Continuing Studies Presenting the Jim Novo Award
- 22. 2016 JIM NOVO AWARD OF ACADEMIC EXCELLENCE R A Q U E L C O L L I N S , A S S O C I A T E D I R E C T O R U N I V E R S I T Y O F B R I T I S H C O L U M B I A
- 23. 23 ABOUT THE AWARD Established in 2007 and named in honor of Jim Novo for his dedication, knowledge and volunteer time towards creation of the UBC/DAA digital analytics program Awarded to the program graduate with the highest grade average over 4 courses
- 24. PAST RECIPIENTS Keith Elliott (2007), Ali Shah (2009), Angela Ha (2010) Bobby Hewitt (2008), Tania Flagg (2013) Lisa (Womersley) Collins (2012) Li Kim Lee (2010) Peter Scheir (2011) Alexander Ozdowski (2014), Adrian Sokalik (2015)
- 25. 25 CONGRATULATIONS TO THE 2016 RECIPIENT
- 26. TAMMY MCKENNA FROM CANADA Consultant with The W Group Previous roles with Bank of Ireland, British Columbia Lottery Corporation and TELUS 99% grade average over all 4 courses “I chose the program because it provides a solid understanding of digital analytics in a real-world context and its accreditation is recognized globally. The program has equipped me with the knowledge and skills to help drive change that will improve the usability and profitability of an organization’s digital assets.”
- 28. 28
- 29. ABOUT THE PROGRAM • Partnership with the DAA since 2006 • Four 100% online courses, emphasizing critical thinking, discovery, business application • Offered in three languages: English, German and Spanish • Over 1,400 graduates from 60 countries • Tutors are practicing analysts with industry experience • Nearly 8,000 students have enrolled in at least one course • 28% of Certified Web Analysts™ are graduates • Honored for programming excellence as “Outstanding Non-Credit Program” by education associations in Canada and the US
- 30. FIND OUT MORE Pop by and see us in the Exhibit Hall! We’re there until 3:30 pm on Wednesday. @UBCCSDigital cstudies.ubc.ca/digital
- 32. Matthew Young, Sr. SEO Specialist Adobe Recipe Author: DAA Digital Analytics Cookbook
- 33. Charles Davis, VP Blast Analytics & Marketing San Francisco DAA Chapter Leader
- 34. Krista Seiden, Analytics Advocate Google San Francisco DAA Chapter Leader & Active Women in Analytics Community Participant
- 35. © Google Inc. 2016. All rights reserved. Women in Analytics: Why YOU should care! #WomenInAnalytics Krista Seiden Analytics Advocate, Google
- 36. Factors Creating the Equality Gap • Pipeline: the low number of girls and women studying CS or a technical field today, either due to the perception that it is boring or not a female friendly field, or general lack of interest • Retention: women who leave the workplace to raise a family don’t come back • Unconscious Bias: we are told we are perceived as equals, but in reality, we are not. #WomenInAnalytics @kristaseiden
- 37. What is an Ally? • Allies are men and women (in your organization, industry, social or professional circles) who make room for you at the table, listen to and share your opinions, stand up for you when the situation may not be fair, and promote you based on your merits. #WomenInAnalytics @kristaseiden
- 39. Resources • Digital Analytics Association Women in Analytics group • Measure Slack Women in Analytics channel • join.measure.slack • Start a group at your company or in your city! • #WomenInAnalytics on Twitter • @googleanalytics #WomenInAnalytics list • www.kristaseiden.com/category/women #WomenInAnalytics @kristaseiden
- 40. Women in Analytics Lunch May 17th @ eMetrics • Come to the Women in Analytics lunch tomorrow at 12:15! • Carla Borsoi, VP of Marketing, Nima • “Being Curious: Analyzing Yourself & Ambitions to Get Where You Want” #WomenInAnalytics @kristaseiden
- 41. See me for a sticker!