10 strategies for Building and Promoting Law Firm Websites final
Ten Strategies for creating and promoting websites for attorneys. Learn 3 approaches to develop and launch a new website or build out your current new business idea. Discover leading strategies to drive traffic to your site including: Pay-Per-Click Search Marketing, Search Engine Optimization, Affiliate Marketing, Social Media Strategies including how to create Facebook Fan Pages, using Facebook advertising, YouTube Success Stories, Podcasting Playbook. Create a ‘relationship’ with a Unique Value Proposition (UVP) learn the ‘Magic of 8′, develop an eNewsletter, create an RSS feed, generate Facebook Likes. Monetize your website with Google AdSense, Affiliate links and Banners, Information Product Marketing and Social Subscriptions. About the Presenter Jay Berkowitz Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com. Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.
10 strategies for Building and Promoting Law Firm Websites final
- 1. Ten Steps To Building & Promoting Law Firm WebsitesJay Berkowitz TenGoldenRules.com561-620-9121
- 2. Author TGR, website, blog, podcast and an internet advertising agency by the same name
- 3. TenGoldenRules.comSearch Marketing & Social Media Agency
- 5. InternetMarketingClub.OrgOnline Education and Networking
- 6. Strategy #1 3 Types of Websites - Blogs
- 7. Set up a ‘blog’ at WordPress.org
- 8. As easy as an email
- 9. Create linksFlickr Photo Credit Sergey Golonkin
- 10. Add an image (Flickr.com, iStockPhoto.com)Flickr Photo Credit Sergey Golonkin
- 12. Sample ‘BLAWgs’ (Law Blogs)
- 13. Sample ‘BLAWgs’ (Law Blogs)
- 14. Sample ‘BLAWgs’ (Law Blogs)
- 15. 3 Types of Websites - EditorFreelancers are paid based on how much Demand Media expects it can get from the articles or videos generally between $10 and $20
- 16. 3 Types of Websites - Editor
- 17. 3 Types of Websites - Editor
- 18. Where do you get content?
- 23. 3 Types of Websites - CommunityInternetMarketingClub.Org
- 24. 3 Types of Websites – Community
- 25. 3 Types of Websites – Community
- 26. Three Types of WebsitesBlog – Wordpress.orgEditorCommunity
- 27. Strategy #2 Site Build BasicsSite Utilities such as Log in, Contact and phone for Local BusinessLogo Top Left throughout the site link “Home”4 Second Rule Who are you, what site offers20-30% are searchers“Top Right”Navigation Top or left!Add a UVP “Unique Value Proposition”Repeat Navigation Add a site mapAdd Copy for the Search EnginesSocial Media ‘Follow’ icons
- 28. Strategy 3 - Content StrategiesMarcus Sheridan Virginia and Maryland“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
- 29. “How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
- 30. CreateContent!Answer 20 QuestionsAnswer 20 Questions they should askKeyword BlogsEmail Blogs
- 31. Cascade Content
- 32. Cascade Content!Write Articles or blogs‘Cascade’ to Social MediaCreate video and audioSyndicate content
- 33. Drive Traffic…
- 34. Paid Search “PPC” (Pay Per Click)
- 35. Paid Search “PPC” focus on conversions
- 37. Add confirmation code to this page to measure ‘conversion’
- 38. The ABC’s of SEO
- 39. A = ArchitectureClean code, internal links, site map
- 40. B = Backlinks1,277 Links TO the site
- 41. Lists = great ‘Link Bait’
- 42. C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
- 43. Add Keyword Phrases toFirst Paragraph, Middle and End
- 44. Add Meta Tags: Title, Description, H1, Alt Tag
- 45. Objective = Page Dominance
- 46. Search Traffic!PPC >> Track conversionsABC’s of SEOArchitectureBacklinksContent (Copy)
- 47. SEO“Affiliate Marketing”affiliates send traffic to your site as a virtual sales force
- 51. SEOBanner Advertising and eMail
- 52. Banner Advertising (Test this through Google AdWords)Google (DoubleClick) code
- 53. Affiliate and Banner Traffic!CPA AdvertisingAffiliates = a Virtual Sales ForceTest Banners through Google PPC
- 54. SEOSocial MediaStrategy Number 7 Social Media
- 55. Facebook ‘Fan Pages’ profiles for a business. Index in Google.
- 56. Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at www.Facebook.com/DolphinEncounters
- 58. It is simple to set up Facebook Advertising
- 59. Target by demographics and ‘likes’. Go from 500 Million to precise target
- 61. Get results like Google PPC
- 62. YouTube is the #3 Website and #2 Search Engine!Blendtec has had 100 Million video views!
- 63. Twitter.com/GlenGilmore has over 100,000 followers
- 64. Podcasts!
- 65. 7. Social Media Traffic!Facebook Pages and AdvertisingYouTube!PodcastsTwitter
- 66. Create a UVP [Unique Value Proposition]!
- 67. Create a “UVP”
- 68. eNewsletters
- 69. The magic of 8
- 70. RSS (Really Simple Syndication) Subscriptions
- 71. Read blogs on your phone (RSS)
- 72. Like Button
- 73. Result of Like Button Activity
- 74. 8. Create a RelationshipUVPFree eNewsletterThe Magic of 8RSS SubscriptionsFacebook Likes
- 75. Monetize Your Traffic!Google AdSense = Click Revenue
- 77. $5 - $2500
- 79. Monetize It! – Deal of the Day
- 80. 9. MonetizeAd SenseAffiliatePay Per PostDeal-of-the-Day
- 81. #10 Create a Product
- 82. Tennis Training
- 83. Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s, Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day
- 84. Ten Steps To Building & Promoting Law Firm Websites3 Types of SitesWebsite build basicsCreate ContentCascade ContentSearch TrafficAffiliate and Banner TrafficSocial Media TrafficCreate a RelationshipMonetizeCreate a ProductJay Berkowitz www.TenGoldenRules.com 561-620-9121
- 85. TenGoldenRules.comSearch Marketing & Social Media AgencyJay Berkowitz www.TenGoldenRules.com 561-620-9121