MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches

1. r@gumroad.com @Delk Hi, I’m Ryan Delk

2. I work at Gumroad

4. DataDATA

5. Ideation

6. LAUNCH

8. PRICING

9. Alwaystieryourpricing

10. 1x

11. 1x 2.2x

12. 1x 2.2x 5x

13. Revenuefromtoptier? 5x

14. 62%

16. “Presales” 1 2 3

18. Incentivize

19. Dedicatedemaillists?

20. 3xmorerevenue

21. DISCOVER METEOR SACHA GREIF @sachagreif sachagreif.com

22. Emailconversion: 15%

23. Avgpurchase: $65+

24. Revenue/subscriber: $9+

27. Launch

28. Revenuedistribution

29. 0% 20% 40% 60% First 24 hours Next week Next month 55%

30. 0% 20% 40% 60% First 24 hours Next week Next month 55%55%

31. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 55%

32. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20%20% 55%

33. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 15%20% 55%

34. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 15%15% 20% 55%

35. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 15% 75% 15% 20% 55%

37. 2.2%

38. 5.4%2.2%

39. 5.4% 6.3%2.2%

41. 9.4%

43. 1.2%

44. Pricing:TierIt

45. Pricing:TierIt “Pre-Sales”

46. Pricing:TierIt “Pre-Sales” Wheelhouse:First10Days

47. THANK YOU! r@gumroad.com @Delk

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