Personal Information
Organization / Workplace
São Paulo Area, Brazil, Sao Paulo Brazil
Occupation
CCO at CHLEBA
About
My job is to lead and manage teams of talented people in the search of innovative and effective campaigns using the communication tools needed: Digital, Traditional, Below the Line, no line at all.
I was born digital and became a hybrid professional, embracing traditional disciplines later. In my timeline I performed as an Art Assistant, Art Director, Senior Art Director, Creative Supervisor, Creative Director and Creative Group Leader. I also have a well established academic life as a professor at FIA/USP Post Graduation and MBA programs.
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Presentations
(103)Documents
(59)Likes
(5)Mapping the Journey – Experience Beyond the Screen
Jamin Hegeman
•
12 years ago
The User Experience Iceberg
Trevor van Gorp
•
16 years ago
Viral Marketing & Advertising Strategies for Social Networks
barenblat
•
16 years ago
"Blowing Up" Social Networks by Going Open
David Recordon
•
15 years ago
The Future Of Social Networks
Charlene Li
•
15 years ago
Personal Information
Organization / Workplace
São Paulo Area, Brazil, Sao Paulo Brazil
Occupation
CCO at CHLEBA
About
My job is to lead and manage teams of talented people in the search of innovative and effective campaigns using the communication tools needed: Digital, Traditional, Below the Line, no line at all.
I was born digital and became a hybrid professional, embracing traditional disciplines later. In my timeline I performed as an Art Assistant, Art Director, Senior Art Director, Creative Supervisor, Creative Director and Creative Group Leader. I also have a well established academic life as a professor at FIA/USP Post Graduation and MBA programs.
Tags
marketing
trends
social media
digital
creative
advergames
redes
sociais
twitter
briefing
cfo
pesquisa
dentistas
brasil
digital media
gamification
banda larga
internet
barcode
qr code
marketing luxury luxo trends
marketing luxury luxo trends
gps
azul
campus party
rfid
locative
qrcode
students
awards
contest
healthcare
report
contagious
innovation
iphone
luxury
luxo
premium
redes sociais
apps
digital palestra cases internet campanhas integrad
services
branded entertainment
advertainment
branded content
ponto de venda
ao promocional
ooh
digital signage
out of home
mobile mkt
tradicional
mdia
interatividade
realidade aumentada
transmidia
transmidiatica
cross media
storytelling
transmedia
narrativa
direto
crm
cases
inovao
dove
best
job
campaign
integrated
webdesign
apresentação
2
games
class
tmobile
lost
integradas
campanhas
blogs
aula
miami
ad:
school
festival
gramado
web
tendências
trend
espm
web2.0
social
network
rede
stats
brazil
See more