SlideShare a Scribd company logo
> > > > > > > > 
INTERNATIONAL BUSINESS: 
Is It Indispensable?
4th YEAR IMBA 
DEPT OF BUSINESS ADMN., 
UTKAL UNIVERSITY, 
BBSR, 
ODISHA, INDIA.
Sl. 
No. 
Name 
1 Bhavna Chand 
2 Disha Ray 
3 Lizarani Samal 
4 Pitabas Nayak 
5 Ruchismita Swain 
6 Smarak Ray 
7 Susmita Sahoo 
8 Ritu Nanda
> > > > > > > > 
If you are not thinking 
international, 
you are not thinking 
business management
1. Introduction 
2. Definition 
3. Globalisation of IB 
4. IB: is it indispensable? 
5. Need of IB 
6. IB: In Everyday Life 
7. Importance of IB 
8. 6 reasons to go International 
9. Uses of IB 
10. Some indispensable factors to accelerate IB growth 
11. Motives behind IB expansion 
12. Effects of IB 
13. Advantages of IB 
14. Conclusion
BUSINESS 
• Any activity 
that seeks 
profit by 
providing 
goods or 
services to 
others 
INTERNATIONAL 
BUSINESS 
• Any activity 
involving 
business 
operations 
across 
national 
borders
International Business consists of transactions 
that are devised and carried out across 
national borders to satisfy the objectives of 
individuals, companies, and organizations.
1. Technology is expanding, especially in transportation and 
communication. 
2. Government is removing international business restrictions. 
3. Customers want to know about foreign goods and services. 
4. Competition has become more global. 
5. Political relationships have improved among some major 
economic powers. 
6. Countries cooperate more on transnational issues. 
7. Cross-national cooperation and agreements.
Almost every large organization you work 
for, has international operations and is affected 
by the global economy. So, we need to 
understand this vital area.
• Failure of organizations in global market results 
in economic downfall and a deteriorating 
standard of living in an economy. 
• More and more firms around the world are 
going to global platform, including: 
–Manufacturing firms 
–Service companies (i.e. banks, insurance, 
consulting firms) 
–Art, film, and music companies
CATEGORY PRODUCT ORIGIN 
Tooth-paste United States 
Food product Switzerland
CATEGORY PRODUCT ORIGIN 
Beauty 
Products 
US, UK 
Mobile 
Phones 
South Korea
CATEGORY PRODUCT ORIGIN 
TV South Korea 
Laptop US
CATEGORY PRODUCT ORIGIN 
Motor cycle Japan 
Shoes Hungary
1. Acquires more sales 
2. Opens new opportunities 
3. Gives new technologies 
4. Utilizes the resources 
5. Provides quality products 
6. Helps in earning foreign exchange 
7. Acquires investment in infrastructure
1. Increase Sales 
2. Improve Profit 
3. Increase Innovation 
4. Education 
5. Competitive Strife 
6. Government Incentives
 Education 
 Politics 
 Social 
 Environmental 
 Business
Define your goals and sector in which you want to 
excel internationally 
Do not worry you are not alone; try to secure 
relevant guidance 
Formulate a well thought and delved market entry 
strategy 
Concentrate on the effective marketing and optimum 
utilization
• Marketing 
opportunities 
due to life 
cycles 
• Uniqueness of 
product & 
service 
Market-seeking 
motives 
Economic 
motives 
• Profitability 
• Achieving 
economies 
of scale 
• Spreading 
R&D costs 
• Growth 
• Risk spread 
Strategic 
motives
International business: 
–Causes the flow of ideas, services, and capital 
across the world. 
–Offers consumers new choices. 
–Permits the acquisition of a wider variety of 
products. 
–Facilitates the mobility of labor, capital, and 
technology. 
–Provides challenging employment opportunities. 
–Reallocates resources, makes preferential 
choices, and shifts activities to a global level.
Job Creation 
Attracting Investment 
New Technology and Material 
Diverse Products and Services 
Product Flexibility 
Less Competition 
Protection From National Trends and Events 
Learning New Methods
With the dawn of globalisation, International 
Business is becoming increasingly popular. 
Multinational Organisations are among the most 
profitable in the world. Globalisation is the main 
reason why International Business is running 
successfully today. Without it we can’t even think of 
competing with other nations. Hence, it is 
indispensable.
> > > > > > > >

More Related Content

International Business, is it indispensable?

  • 1. > > > > > > > > INTERNATIONAL BUSINESS: Is It Indispensable?
  • 2. 4th YEAR IMBA DEPT OF BUSINESS ADMN., UTKAL UNIVERSITY, BBSR, ODISHA, INDIA.
  • 3. Sl. No. Name 1 Bhavna Chand 2 Disha Ray 3 Lizarani Samal 4 Pitabas Nayak 5 Ruchismita Swain 6 Smarak Ray 7 Susmita Sahoo 8 Ritu Nanda
  • 4. > > > > > > > > If you are not thinking international, you are not thinking business management
  • 5. 1. Introduction 2. Definition 3. Globalisation of IB 4. IB: is it indispensable? 5. Need of IB 6. IB: In Everyday Life 7. Importance of IB 8. 6 reasons to go International 9. Uses of IB 10. Some indispensable factors to accelerate IB growth 11. Motives behind IB expansion 12. Effects of IB 13. Advantages of IB 14. Conclusion
  • 6. BUSINESS • Any activity that seeks profit by providing goods or services to others INTERNATIONAL BUSINESS • Any activity involving business operations across national borders
  • 7. International Business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.
  • 8. 1. Technology is expanding, especially in transportation and communication. 2. Government is removing international business restrictions. 3. Customers want to know about foreign goods and services. 4. Competition has become more global. 5. Political relationships have improved among some major economic powers. 6. Countries cooperate more on transnational issues. 7. Cross-national cooperation and agreements.
  • 9. Almost every large organization you work for, has international operations and is affected by the global economy. So, we need to understand this vital area.
  • 10. • Failure of organizations in global market results in economic downfall and a deteriorating standard of living in an economy. • More and more firms around the world are going to global platform, including: –Manufacturing firms –Service companies (i.e. banks, insurance, consulting firms) –Art, film, and music companies
  • 11. CATEGORY PRODUCT ORIGIN Tooth-paste United States Food product Switzerland
  • 12. CATEGORY PRODUCT ORIGIN Beauty Products US, UK Mobile Phones South Korea
  • 13. CATEGORY PRODUCT ORIGIN TV South Korea Laptop US
  • 14. CATEGORY PRODUCT ORIGIN Motor cycle Japan Shoes Hungary
  • 15. 1. Acquires more sales 2. Opens new opportunities 3. Gives new technologies 4. Utilizes the resources 5. Provides quality products 6. Helps in earning foreign exchange 7. Acquires investment in infrastructure
  • 16. 1. Increase Sales 2. Improve Profit 3. Increase Innovation 4. Education 5. Competitive Strife 6. Government Incentives
  • 17.  Education  Politics  Social  Environmental  Business
  • 18. Define your goals and sector in which you want to excel internationally Do not worry you are not alone; try to secure relevant guidance Formulate a well thought and delved market entry strategy Concentrate on the effective marketing and optimum utilization
  • 19. • Marketing opportunities due to life cycles • Uniqueness of product & service Market-seeking motives Economic motives • Profitability • Achieving economies of scale • Spreading R&D costs • Growth • Risk spread Strategic motives
  • 20. International business: –Causes the flow of ideas, services, and capital across the world. –Offers consumers new choices. –Permits the acquisition of a wider variety of products. –Facilitates the mobility of labor, capital, and technology. –Provides challenging employment opportunities. –Reallocates resources, makes preferential choices, and shifts activities to a global level.
  • 21. Job Creation Attracting Investment New Technology and Material Diverse Products and Services Product Flexibility Less Competition Protection From National Trends and Events Learning New Methods
  • 22. With the dawn of globalisation, International Business is becoming increasingly popular. Multinational Organisations are among the most profitable in the world. Globalisation is the main reason why International Business is running successfully today. Without it we can’t even think of competing with other nations. Hence, it is indispensable.
  • 23. > > > > > > > >