SlideShare a Scribd company logo

7 Key Ways to Drive Revenue Using LinkedIn

•
•
M
mbieler

Marge Bieler presents 7 key ways to drive revenue using LinkedIn: 1) Create an optimized profile for SEO. 2) Get messages out virtually by posting on LinkedIn and leveraging connections. 3) Use advanced searches and saved searches to find potential connections. 4) Leverage existing connections. 5) Join relevant groups and follow companies. 6) Message connections effectively by identifying mutual connections and building rapport. 7) Organize connections using folders and share profiles.

1 of 15
Download to read offline
Presented By: Marge Bieler, CEO 678-855-6879 marge@rareagent.com 7 Key Ways to Drive Revenue Using LinkedIn
“The one thing I know is that we don’t know what we don’t know” -Werner Erhard AGENDA: 1. Creating SEO Profile 2. Getting Your Message Out Virtually 3. Advanced Searches and Saved Searches 4. Leveraging Your Connections 5. What Groups to Join & Companies to Follow 6. Messaging Effectively 7. Organizing Your Connections 7 Key Ways to Develop LI Profile to Drive Sales
Creating Value and SEO Profile Checklist  Tag Line  Key Words – SEO  Updates  Education  URL’s  Twitter  Summary  Applications  References
“The answer my friend, is twittering in the wind.” – Bob Dylan Getting Your Message Out Virtually Social Media Meet LinkedIn:  Post Twitter on LI  Use Hashtags - #in or #li  Leverage Newsfeeds  Leverage Connections  Share in Groups  Connect with Others
Advanced Search and Saved Search  Search on title/role  Use Boolean Search  Retrieve/Update Searches Weekly  Export Connections
Advanced Searches and Saved Searches  Tip - “Identify who we know that knows who we want to know.™” – Business Development University
Leveraging Connections  Tip – Share “Other’s” Updates  Updates - Filter on More  Review Connection’s Recommendations  Leverage “2nd” Connections  Export Connections  Share Posts with Groups/Others
What Groups to Join  Join 25-50 Groups  Group Types – Select Carefully  Consider Creating a Group  Retrieve Updates Weekly  Post in Groups 2 x a Week
Following Companies  Research Company  Leverage Shared Connections  View Advanced Statistics  Follow Companies  Leverage Advanced Filters
Messaging Effectively – People Connecting  People Connecting - “identify who we know that knows who we want to know.™” – Business Development University  Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself  Group Connecting – be where your buyers want to be  Q&A Connecting – identify your buyers interests (Q&A on topics)  Rapport Building – identify ways to build rapport before connecting
Messaging Effectively – Client Connecting A single rose can be my garden... a single friend, my world. ~Leo Buscaglia  People Connecting - “identify who we know that knows who we want to know.™” – Business Development University  Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself  Group Connecting – be where your buyers want to be  Q&A Connecting – identify your buyers interests (Q&A on topics)  Rapport Building – identify ways to build rapport before connecting
Example of a message being sent to a member of a group: “Thank you for attending yesterday’s podcast or webcast. We have a complementary white paper that goes along with that webcast I’d like to share with you. We also have a series of webcasts in the same area coming up. I’d like to have you join my network so I can share those with you as they become available.” Messaging Effectively - Groups
Messaging Effectively – Including URL’s A single rose can be my garden... a single friend, my world. ~Leo Buscaglia  People Connecting - “identify who we know that knows who we want to know.™” – Business Development University  Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself  Group Connecting – be where your buyers want to be  Q&A Connecting – identify your buyers interests (Q&A on topics)  Rapport Building – identify ways to build rapport before connecting
Organizing and Sharing Connections  Share Profiles  Introduce Connections to Others  Recommend Others  Use Folders  Proactively Review Your Network
Call us at 678.855.6879 Join us online http://www.rareagent.com • Linked In: • linkedin.com/in/margebieler • linkedin.com/in/rareagent • linkedin.com/groups/Social-Lead-Gen-Experts • Twitter: twitter.com/rareagent • Facebook: facebook.com/RareAgent • About.me: about.me/margebieler Marge Bieler, CEO 678-855-6879 marge@rareagent.com Join RareAgent’s Conversations

More Related Content

7 Key Ways to Drive Revenue Using LinkedIn

  • 1. Presented By: Marge Bieler, CEO 678-855-6879 marge@rareagent.com 7 Key Ways to Drive Revenue Using LinkedIn
  • 2. “The one thing I know is that we don’t know what we don’t know” -Werner Erhard AGENDA: 1. Creating SEO Profile 2. Getting Your Message Out Virtually 3. Advanced Searches and Saved Searches 4. Leveraging Your Connections 5. What Groups to Join & Companies to Follow 6. Messaging Effectively 7. Organizing Your Connections 7 Key Ways to Develop LI Profile to Drive Sales
  • 3. Creating Value and SEO Profile Checklist  Tag Line  Key Words – SEO  Updates  Education  URL’s  Twitter  Summary  Applications  References
  • 4. “The answer my friend, is twittering in the wind.” – Bob Dylan Getting Your Message Out Virtually Social Media Meet LinkedIn:  Post Twitter on LI  Use Hashtags - #in or #li  Leverage Newsfeeds  Leverage Connections  Share in Groups  Connect with Others
  • 5. Advanced Search and Saved Search  Search on title/role  Use Boolean Search  Retrieve/Update Searches Weekly  Export Connections
  • 6. Advanced Searches and Saved Searches  Tip - “Identify who we know that knows who we want to know.™” – Business Development University
  • 7. Leveraging Connections  Tip – Share “Other’s” Updates  Updates - Filter on More  Review Connection’s Recommendations  Leverage “2nd” Connections  Export Connections  Share Posts with Groups/Others
  • 8. What Groups to Join  Join 25-50 Groups  Group Types – Select Carefully  Consider Creating a Group  Retrieve Updates Weekly  Post in Groups 2 x a Week
  • 9. Following Companies  Research Company  Leverage Shared Connections  View Advanced Statistics  Follow Companies  Leverage Advanced Filters
  • 10. Messaging Effectively – People Connecting  People Connecting - “identify who we know that knows who we want to know.™” – Business Development University  Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself  Group Connecting – be where your buyers want to be  Q&A Connecting – identify your buyers interests (Q&A on topics)  Rapport Building – identify ways to build rapport before connecting
  • 11. Messaging Effectively – Client Connecting A single rose can be my garden... a single friend, my world. ~Leo Buscaglia  People Connecting - “identify who we know that knows who we want to know.™” – Business Development University  Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself  Group Connecting – be where your buyers want to be  Q&A Connecting – identify your buyers interests (Q&A on topics)  Rapport Building – identify ways to build rapport before connecting
  • 12. Example of a message being sent to a member of a group: “Thank you for attending yesterday’s podcast or webcast. We have a complementary white paper that goes along with that webcast I’d like to share with you. We also have a series of webcasts in the same area coming up. I’d like to have you join my network so I can share those with you as they become available.” Messaging Effectively - Groups
  • 13. Messaging Effectively – Including URL’s A single rose can be my garden... a single friend, my world. ~Leo Buscaglia  People Connecting - “identify who we know that knows who we want to know.™” – Business Development University  Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself  Group Connecting – be where your buyers want to be  Q&A Connecting – identify your buyers interests (Q&A on topics)  Rapport Building – identify ways to build rapport before connecting
  • 14. Organizing and Sharing Connections  Share Profiles  Introduce Connections to Others  Recommend Others  Use Folders  Proactively Review Your Network
  • 15. Call us at 678.855.6879 Join us online http://www.rareagent.com • Linked In: • linkedin.com/in/margebieler • linkedin.com/in/rareagent • linkedin.com/groups/Social-Lead-Gen-Experts • Twitter: twitter.com/rareagent • Facebook: facebook.com/RareAgent • About.me: about.me/margebieler Marge Bieler, CEO 678-855-6879 marge@rareagent.com Join RareAgent’s Conversations