Marketing's New Power Dynamic
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Buyers have more decision-influencing information at their fingertips than ever before. Stand out from the crowd by personalizing and differentiating your marketing messages.
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Marketing's New Power Dynamic
- 1. JUNIPER GLOBAL PARTNER CONFERENCE: MARKETING’S NEW POWER DYNAMIC LUANNE*TIERNEY,*VP*WW*PARTNER*MARKETING*JUNIPER NETWORKS Copyright*©*2013*Juniper*Networks,*Inc.**
- 2. TECHNOLOGY LANDSCAPE CHANGING DRAMATICALLY IMPACTS SALES & MARKETING Copyright*©*2013*Juniper*Networks,*Inc.**
- 3. NEW POWER DYNAMIC BUYERS & SELLERS MARKET MORE EFFECTIVELY AND SELL MORE Copyright*©*2013*Juniper*Networks,*Inc.**
- 4. CUSTOMERS ARE IN CASE STUDIES VIDEOS WHITE PAPERS CONTROL PRESENTATIONS UNPRECEDENTED BUYER BEHAVIOR Copyright*©*2013*Juniper*Networks,*Inc.**
- 5. STRATEGIES DIFFERENTIATE YOUR COMPANY CREATE CUSTOMER EXPERIENCES FOR POWERFUL MARKETING AND SALES
- 7. 6 BILLION HOURS OF VIDEO WATCHED EACH MONTH YouTube Dec 2013
- 8. VIDEO POSSIBILITIES ARE ENDLESS “ABOUT US” VIDEO VIDEO EMAIL MESSAGE TECH TUTORIALS ON-DEMAND, ALL THE TIME From tech tutorials to on-demand webinars MST is providing you with the latest industry knowledge
- 9. JUNIPER RESOURCES TO HELP YOU DIFFERENTIATE YOUR BRAND ! Engage online through video ! Partner-hosted webinars ! Your logo and messaging ! No cost to you ! Your contacts remain your own
- 10. JUNIPER HELPING YOU SPEAK THE LANGUAGE OF YOUR BUYER TECHNICAL BUYER “Advanced protection from application-related vulnerabilities and exploits, including web applications attack prevention and intrusion deception” BUSINESS BUYER VS. “We secure your apps”
- 12. BUYER EXPECTATIONS START IN CONSUMER WORLD iTunes
- 13. THE ULTIMATE IN PERSONALIZATION
- 14. ADS IN EMAIL TEXT MESSAGING BILLBOARDS OVER TV & RADIO 5,000 A DAY! TWITTER CUSTOMERS ARE OVERLOADED WITH MESSAGES PRODUCT LOGOS WEB BANNER ADS MAGAZINES KIOSKS NY Times: “Anywhere The Eye Can See, You See An Ad” FACEBOOK
- 15. Downloaded Security Case Study Stayed 3 Minutes On Data Center Page Watched Mobility Video READ CUSTOMER’S DIGITAL BODY LANGUAGE Collect valuable insights from their website visits
- 17. CONNECT&SALES& CONNECTED SALES AND MARKETING AND&MARKETING& & 17* Copyright*©*2013*Juniper*Networks,*In