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P2P Digital's Credential.pdf

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Le Ngon
Le Ngon

We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world.

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HELLO, WE ARE
CONTENTS The Introduction The Services The Team Table of @P2Phouse 7h ago Busy being fun #kindnessvibe Original sound P2P DIGITAL’S CREDENTIAL
INTRODUCTION The It’s not enough to just defining the right way of communication, it’s necessary to make remarkable impression on the first approach, that’s why creative solutions are needed. These creative solutions are created based on the strategic approach, alongside with brand identity and hit the right note on consumer’s mind with precise insight – which are solved at the previous step as Strategic Approaches.
There is nothing stronger than the connection between people, and that is how we aim for when building creative campaigns for our clients to their consumers: To bring out the human inside the brand and speak to consumers in their own language. Not only building the external connection, we also strengthen the internal connection between talents – strategists, content creators, visualizers, executives – to be the foundation of our creativity, together to create the ultimate strength to approach “From the connection between people to the creativity for people” A CREATIVE DIGITAL AGENCY Brand positioning • Market landscape analysis • Brand essence • Slogan & Tagline • Product strategy Brand personality • Brand DNA • Communication amandary Ideal customer portrait • In-depth interview • Focus group discussion • Online survey • Digital Strategic Planning • Social Media Marketing • Content Strategy • Digital CRM • Media Planning & Buying • Search Marketing • Mobile Marketing • Interactive Website/Application • Content Development & Management • Community Development & Management • Social listening & Crisis management • Social CRM management Video Production Photoshoot Interactive Content • Animated video • Branded DIY video • Comic story • Gif. content Website & Software: • Web & Mobile apps Development • Game Production THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
It’s not enough to just defining the right way of communication, it’s necessary to make remarkable impression on the first approach, that’s why creative solutions are needed. These creative solutions are created based on the strategic approach, alongside with brand identity and hit the right note on consumer’s mind with precise insight – which are solved at the previous step as Strategic Approaches. Through constantly observing how the implementation process is going, taking quick actions with uninvited factors, and willing to changes for better performance, the connection is grown stronger than ever, consistently from mind to soul. One communication strategy can be and only be its journey is obstacle-free. Logically speaking, it is the mind that must be won. Strategic Approaches Dedicated Delivery Creative Solutions STRATEGIC APPROACHES CREATIVE SOLUTIONS CORE VALUES OUR DEDICATED DELIVERY THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
S OUR SERVICES Brand Consultancy Digital Marketing Social Platform Management In-house Production Every brand has their own strengths to live long, but not all of them get a clear positioning landscape. Have you wondered where are you now in consumers’ mind? Let’s re-define your brand/product position in this modern market context. Brand positioning • Market landscape analysis • Brand essence • Slogan & Tagline • Product strategy Brand personality • Brand DNA • Communication amandary Ideal customer portrait • In-depth interview • Focus group discussion • Online survey • Digital Strategic Planning • Social Media Marketing • Content Strategy • Digital CRM • Media Planning & Buying • Search Marketing • Mobile Marketing • Interactive Website/Application • Content Development & Management • Community Development & Management • Social listening & Crisis management • Social CRM management Video Production Photoshoot Interactive Content • Animated video • Branded DIY video • Comic story • Gif. content Website & Software: • Web & Mobile apps Development • Game Production The Brand who understands the important role of Digital marketing to its business & service or; who looks for a transformation in Digital Strategy or; who wants to make a great impact on Digital performance. The Brand who wants to convey valuable content to a community or who may need to maintain interaction with customers and show your professionalism to increase your sale. (optimized) solutions. W H O N E E D T H I S ? THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
SERVICES The
DIGITAL STRATEGY Before going to carry out any communication strategy to the public, we need to create a strong message that empowers brand to step out from the comfort zone and deeply connects with our potential consumers. A master concept (or big idea) is definitely the foundation undertaking.
MASTER CONCEPT MARKET UNDERSTAND I N G CREATIVITY Target Audience Understanding - or The Big Idea - Brand Understanding Strategic Approaches THE SERVICES P2P DIGITAL’S CREDENTIAL
TEASING BOOMING SUSTAINING PHASE OBJECTIVES PHASING MASTER CONCEPT CREATIVE WORKS CHANNELS OPTIMIZATION The master concept is the soul of the campaign. It’s tailor-made based on specific objective,not only delivers brand image, but also creates the consistency in creativity throughout the campaign. Each phase objectives are identified to create suitable ideas in that period of time, and also to be aligned with the journey of the campaign. Based on the objective of each phases, the creative ideas are brought to life in various format to deliver the master concept of the campaign. The creative ideas must be conveyed to consumers Keep track of the campaign’s parameters to optimize costs and metrics. At the same time, foresee what might arise for timely response. THE SERVICES P2P DIGITAL’S CREDENTIAL
CONTENT DEVELOPMENT Display Ads Awareness Consideration Evaluation Purchase Advocacy Interest Social PR SEO Website E-commerce M arketing Funnel Consum er touch points Content for each channel is tailor made to reach specific objective. Tone & voice are expected to touch audience’s emotion at the time they read. Each content is a piece of creativity, it is not just about words. THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
BRAND CONSULTANCY
? WHY BRANDS NEED IT Marketing is the equivalent of asking someone on a date. Branding is the reason they say yes. “ ” - Ren Jone - Market Positioning Understanding the market with the product values from competitors, thereby defining brand’s strategic position Brand Consistency Vividly sculpturing brand image and personality, following brand guidelines in both visual of advert and tone & mood of campaigns when presenting to the public. Homogeneous Creative Campaign Understanding brand essence to create homogeneity and linkage in creative campaigns for better impact. Powerful Communication Message Remarkable communication message is created by capturing powerful insight on consumer's mind, combining with refined and distinctive language. THE SERVICES P2P DIGITAL’S CREDENTIAL
OPEN DISCUSSION #secondarydata #marketresearch Brand team #honesty #transparency Prospect customer #indepthinterview #onlinesurvey #focusgroup Observe the industry PRACTICAL STRATEGY Practical solutions #retesting-focusgroup #awarenessofunepxectedhallenges SOLID OUTCOMES Strategic planner #findings #coreinsight #marketgap #brandcapacity Creative team #tone&mood #wording #layout THE SERVICES P2P DIGITAL’S CREDENTIAL
SOCIAL PLATFORM MANAGEMENT
? WHY BRANDS NEED IT Customer service is an opportunity to exceed your customer’s expectations. “ ” - John Jantsch - Increase Brand Awareness We cannot rely on the instant growth of awareness among community in a blink. Instead, what we can pour our heart into is to strengthen the connection base on the mutual understanding and in-depth strategic management. Increase Sales Revenue The purchasing decision of consumers can largely relationship with them. At P2P, we listen, interact and connect to consumers according to an aligned THE SERVICES P2P DIGITAL’S CREDENTIAL
P2P ? HOW DO WE DO THAT IMPLEMENT Brand & Product Brand essence Visual mandatory Brand characteristic Product USP & benefit Target Audience Demographic & Interest Tone & voice to communicate Social behavior Communication plan Communication message Monthly activities Social platform role & materials ANALYZE Social guideline Admin kit Character Tone & voice of admin The way to communicate with user Q&A bank Content plan Monthly content plan Creative key hooks Engagement activities In-house production Content featured for brand by in-house production team & in-hand creative solution. Standardized working procedure Having specific standards in the time- frame of platforms administration and interactive content to communicate with consumers. Building the implementation – monitoring – administration process to optimize efficiency, connect brand, team and agency as an united team in implementing workflow. Weekly report Weekly update on important param- eters for timely response with unex- pected situations. Monthly report Social listening tool is used in special campaigns, in order to ensure ongo- ing discussions are well-informed and appropriate response scenarios are made. Quarterly brainstorming session is organized to ensure the campaign stays captivated by new ideas, as well as constantly improves the im- plementation solutions. Social listening tool (by requested) Quarterly brainstorming session Monthly update with standard form to campaign comparing to proposal, with the evaluation of market context, trends and other important factors to make optimized solution for cam- DEVELOP ENHANCE THE SERVICES P2P DIGITAL’S CREDENTIAL
IN-HOUSE PRODUCTION
TEAM The
LE DUC NGON Founder / Managing Director TO NGUYEN NGOC HA Founder / Account Director Creative team Art team Account team Media team THE TEAM P2P DIGITAL’S CREDENTIAL
THANK YOU From the bottom of our hearts

More Related Content

P2P Digital's Credential.pdf

  • 2. CONTENTS The Introduction The Services The Team Table of @P2Phouse 7h ago Busy being fun #kindnessvibe Original sound P2P DIGITAL’S CREDENTIAL
  • 3. INTRODUCTION The It’s not enough to just defining the right way of communication, it’s necessary to make remarkable impression on the first approach, that’s why creative solutions are needed. These creative solutions are created based on the strategic approach, alongside with brand identity and hit the right note on consumer’s mind with precise insight – which are solved at the previous step as Strategic Approaches.
  • 4. There is nothing stronger than the connection between people, and that is how we aim for when building creative campaigns for our clients to their consumers: To bring out the human inside the brand and speak to consumers in their own language. Not only building the external connection, we also strengthen the internal connection between talents – strategists, content creators, visualizers, executives – to be the foundation of our creativity, together to create the ultimate strength to approach “From the connection between people to the creativity for people” A CREATIVE DIGITAL AGENCY Brand positioning • Market landscape analysis • Brand essence • Slogan & Tagline • Product strategy Brand personality • Brand DNA • Communication amandary Ideal customer portrait • In-depth interview • Focus group discussion • Online survey • Digital Strategic Planning • Social Media Marketing • Content Strategy • Digital CRM • Media Planning & Buying • Search Marketing • Mobile Marketing • Interactive Website/Application • Content Development & Management • Community Development & Management • Social listening & Crisis management • Social CRM management Video Production Photoshoot Interactive Content • Animated video • Branded DIY video • Comic story • Gif. content Website & Software: • Web & Mobile apps Development • Game Production THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
  • 5. It’s not enough to just defining the right way of communication, it’s necessary to make remarkable impression on the first approach, that’s why creative solutions are needed. These creative solutions are created based on the strategic approach, alongside with brand identity and hit the right note on consumer’s mind with precise insight – which are solved at the previous step as Strategic Approaches. Through constantly observing how the implementation process is going, taking quick actions with uninvited factors, and willing to changes for better performance, the connection is grown stronger than ever, consistently from mind to soul. One communication strategy can be and only be its journey is obstacle-free. Logically speaking, it is the mind that must be won. Strategic Approaches Dedicated Delivery Creative Solutions STRATEGIC APPROACHES CREATIVE SOLUTIONS CORE VALUES OUR DEDICATED DELIVERY THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
  • 6. S OUR SERVICES Brand Consultancy Digital Marketing Social Platform Management In-house Production Every brand has their own strengths to live long, but not all of them get a clear positioning landscape. Have you wondered where are you now in consumers’ mind? Let’s re-define your brand/product position in this modern market context. Brand positioning • Market landscape analysis • Brand essence • Slogan & Tagline • Product strategy Brand personality • Brand DNA • Communication amandary Ideal customer portrait • In-depth interview • Focus group discussion • Online survey • Digital Strategic Planning • Social Media Marketing • Content Strategy • Digital CRM • Media Planning & Buying • Search Marketing • Mobile Marketing • Interactive Website/Application • Content Development & Management • Community Development & Management • Social listening & Crisis management • Social CRM management Video Production Photoshoot Interactive Content • Animated video • Branded DIY video • Comic story • Gif. content Website & Software: • Web & Mobile apps Development • Game Production The Brand who understands the important role of Digital marketing to its business & service or; who looks for a transformation in Digital Strategy or; who wants to make a great impact on Digital performance. The Brand who wants to convey valuable content to a community or who may need to maintain interaction with customers and show your professionalism to increase your sale. (optimized) solutions. W H O N E E D T H I S ? THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
  • 8. DIGITAL STRATEGY Before going to carry out any communication strategy to the public, we need to create a strong message that empowers brand to step out from the comfort zone and deeply connects with our potential consumers. A master concept (or big idea) is definitely the foundation undertaking.
  • 9. MASTER CONCEPT MARKET UNDERSTAND I N G CREATIVITY Target Audience Understanding - or The Big Idea - Brand Understanding Strategic Approaches THE SERVICES P2P DIGITAL’S CREDENTIAL
  • 10. TEASING BOOMING SUSTAINING PHASE OBJECTIVES PHASING MASTER CONCEPT CREATIVE WORKS CHANNELS OPTIMIZATION The master concept is the soul of the campaign. It’s tailor-made based on specific objective,not only delivers brand image, but also creates the consistency in creativity throughout the campaign. Each phase objectives are identified to create suitable ideas in that period of time, and also to be aligned with the journey of the campaign. Based on the objective of each phases, the creative ideas are brought to life in various format to deliver the master concept of the campaign. The creative ideas must be conveyed to consumers Keep track of the campaign’s parameters to optimize costs and metrics. At the same time, foresee what might arise for timely response. THE SERVICES P2P DIGITAL’S CREDENTIAL
  • 11. CONTENT DEVELOPMENT Display Ads Awareness Consideration Evaluation Purchase Advocacy Interest Social PR SEO Website E-commerce M arketing Funnel Consum er touch points Content for each channel is tailor made to reach specific objective. Tone & voice are expected to touch audience’s emotion at the time they read. Each content is a piece of creativity, it is not just about words. THE INTRODUCTION P2P DIGITAL’S CREDENTIAL
  • 13. ? WHY BRANDS NEED IT Marketing is the equivalent of asking someone on a date. Branding is the reason they say yes. “ ” - Ren Jone - Market Positioning Understanding the market with the product values from competitors, thereby defining brand’s strategic position Brand Consistency Vividly sculpturing brand image and personality, following brand guidelines in both visual of advert and tone & mood of campaigns when presenting to the public. Homogeneous Creative Campaign Understanding brand essence to create homogeneity and linkage in creative campaigns for better impact. Powerful Communication Message Remarkable communication message is created by capturing powerful insight on consumer's mind, combining with refined and distinctive language. THE SERVICES P2P DIGITAL’S CREDENTIAL
  • 14. OPEN DISCUSSION #secondarydata #marketresearch Brand team #honesty #transparency Prospect customer #indepthinterview #onlinesurvey #focusgroup Observe the industry PRACTICAL STRATEGY Practical solutions #retesting-focusgroup #awarenessofunepxectedhallenges SOLID OUTCOMES Strategic planner #findings #coreinsight #marketgap #brandcapacity Creative team #tone&mood #wording #layout THE SERVICES P2P DIGITAL’S CREDENTIAL
  • 16. ? WHY BRANDS NEED IT Customer service is an opportunity to exceed your customer’s expectations. “ ” - John Jantsch - Increase Brand Awareness We cannot rely on the instant growth of awareness among community in a blink. Instead, what we can pour our heart into is to strengthen the connection base on the mutual understanding and in-depth strategic management. Increase Sales Revenue The purchasing decision of consumers can largely relationship with them. At P2P, we listen, interact and connect to consumers according to an aligned THE SERVICES P2P DIGITAL’S CREDENTIAL
  • 17. P2P ? HOW DO WE DO THAT IMPLEMENT Brand & Product Brand essence Visual mandatory Brand characteristic Product USP & benefit Target Audience Demographic & Interest Tone & voice to communicate Social behavior Communication plan Communication message Monthly activities Social platform role & materials ANALYZE Social guideline Admin kit Character Tone & voice of admin The way to communicate with user Q&A bank Content plan Monthly content plan Creative key hooks Engagement activities In-house production Content featured for brand by in-house production team & in-hand creative solution. Standardized working procedure Having specific standards in the time- frame of platforms administration and interactive content to communicate with consumers. Building the implementation – monitoring – administration process to optimize efficiency, connect brand, team and agency as an united team in implementing workflow. Weekly report Weekly update on important param- eters for timely response with unex- pected situations. Monthly report Social listening tool is used in special campaigns, in order to ensure ongo- ing discussions are well-informed and appropriate response scenarios are made. Quarterly brainstorming session is organized to ensure the campaign stays captivated by new ideas, as well as constantly improves the im- plementation solutions. Social listening tool (by requested) Quarterly brainstorming session Monthly update with standard form to campaign comparing to proposal, with the evaluation of market context, trends and other important factors to make optimized solution for cam- DEVELOP ENHANCE THE SERVICES P2P DIGITAL’S CREDENTIAL
  • 20. LE DUC NGON Founder / Managing Director TO NGUYEN NGOC HA Founder / Account Director Creative team Art team Account team Media team THE TEAM P2P DIGITAL’S CREDENTIAL
  • 21. THANK YOU From the bottom of our hearts