Do I need an app for that?

1. DO I NEED AN APP FOR THAT? Rob Borley @bobscape

4. We simply must have an app!

5. We simply must have an app! Why exactly?

6. We simply must have an app! Why exactly? Because everybody has an app!

9. Growth

12. 45% of people use mobile internet while they are out and about

15. 75% if you isolate 16 - 25’s

18. 22% of mobile internet users are infrequent users of desktops

21. 86% of mobile internet users do so while watching TV

24. 71% of smartphone users respond to TV advertising on their mobile

27. Feature phones are down 4%

30. Half of all local searches happen on a mobile device

33. By the end of 2013 mobile internet use will overtake desktop

39. “We need a website”

42. “We need a ﬂash site”

45. “We must be on facebook”

48. “We must be in the app store”

51. Thanks very much!

54. NOT VERY SENSIBLE

57. Content

60. Tasks

63. Building native is not always best

66. Barriers to entry

70. Poor visibility

73. Limited real estate

76. Use & lose

79. Expensive to build

82. Thanks again!

85. and again and again and again

88. future devices

91. Documents Applications (content-centric) (behavior-centric) Website Native Hybrid

94. Native apps are right sometimes

97. Clearly deﬁned tasks

100. Used regularly

103. Uses native features

106. BUT, THAT’S IT

114. WHAT ABOUT CONTENT?

117. If not native, then what?

120. DO NOTHING

123. You have a website

131. Responsive web design

149. Build once

152. Smartphone Tablet Mobile Desktop

153. Single site

157. looking to the future

160. More native features

166. APPS HAVE THEIR PLACE

169. BUT CONSIDER THE OPTIONS

173. CLEAR USE CASES

176. APPS ARE FOR TASKS

178. THE WEB IS FOR CONTENT

180. @bobscape or robborley.com

181. THANKS @bobscape or robborley.com

Do I need an app for that?

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