How to E-A-T SEO
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This document discusses how to build expertise, authority, and trust (E-A-T) for SEO purposes. It recommends maintaining an active blog that publishes high-quality, fact-based articles weekly and includes proper author markup. It also suggests optimizing profiles on Facebook, Twitter, guest posting on other relevant blogs when possible, seeking media features to increase perceived newsworthiness, and claiming your Google My Business listing to establish online presence and authority. Building E-A-T takes ongoing effort across multiple online channels to strengthen your professional reputation and search rankings over time.
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How to E-A-T SEO
- 1. How to E-A-T SEO Expertise, Authority and Trust
- 2. FEATURED IN
- 3. BOOK / COMPANIES FOUNDED
- 4. CLIENTS I WORK WITH
- 5. A DECADE IN THE INDUSTRY
- 6. SEO HACKER BLOG > 70,000 READERS / MONTH
- 7. [PIC OF MY DAD’S CR]
- 8. STARTED WITH A 1,300 PESO CAPITAL That’s 26 USD
- 9. 2010 WHEN I STARTED THE BLOG
- 10. I KEPT ON WRITING
- 11. 720+ PUBLISHED POSTS IN THE SEO HACKER BLOG
- 13. 45-MAN TEAM AND GROWING
- 14. I HAVE BEEN PRACTICING E-A-T SINCE THE BEGINNING Even before it became a declared acronym
- 15. E-A-T WAS FIRST INTRODUCED IN 2014
- 16. RECEIVED FURTHER EMPHASIS IN GOOGLE’S “SEARCH QUALITY GUIDELINES” LATE 2018
- 17. THIS IS WHEN IT REALLY SHOOK THE SEARCH ENGINE RESULTS PAGES (SERPS)
- 18. LET’S REWIND TO 2012
- 19. GOOGLE+
- 20. WHEN AUTHOR RANK WAS FIRST INTRODUCED
- 21. GOOGLE KNEW THAT ARTICLES WILL MAKE UP A HUGE PART OF THE WEB
- 22. A TON OF THEM ARE FAKE, LOW QUALITY STUFF
- 23. SOME OF THEM WILL BE OUTRIGHT MISLEADING
- 24. GOOGLE BUILT AUTHOR RANK EARLY ON TO COMBAT THIS
- 25. TONS OF AUTHORS ADOPTED IT
- 26. I HAD IT FOR ALL MY BLOGS My picture(s) as a blog author in SERPs
- 27. I WAS SO SURE THAT THIS IS THE NEXT BIG THING TO RANK HIGH ON GOOGLE
- 28. THEN GOOGLE DEPRECATED THE AUTHOR IMAGE IN SERPS
- 29. THEN GOOGLE ANNOUNCED THAT THEY WERE DROPPING AUTHOR RANK
- 30. THEN ON APRIL 2019, GOOGLE+ SHUT DOWN
- 31. TAKING ALL OF THE GOOGLE+ AUTHORSHIP DATA WITH IT
- 32. OR SO WE THOUGHT
- 33. ONE THING THAT IS NEVER MENTIONED IN THE WEB ABOUT E-A-T
- 34. THEY USED WHAT THEY GOT IN THE AUTHOR RANK ERA
- 35. GIVING EARLY ADOPTERS OF GOOGLE AUTHORSHIP A BOOST
- 36. E-A-T WAS BUILT EXACTLY ON WHAT THE AUTHOR RANK WAS SUPPOSED TO DO
- 37. BUT SINCE GOOGLE+ HAS SHUT DOWN, WHERE DO YOU BUILD YOUR AUTHOR RANK?
- 38. HERE ARE THE FACTORS
- 39. Your blog
- 44. YOUR BLOG FACEBOOK PAGE TWITTER PROFILE GUEST POSTS ON OTHER BLOGS Note to Jam: Split this to multiple slides
- 45. YOUR BLOG
- 46. EVERY WEBSITE OUGHT TO HAVE A BLOG
- 47. THIS IS A PLACE WHERE YOU CAN TELL GOOGLE YOU’RE STILL ALIVE
- 48. PUBLISH AT LEAST ONCE A WEEK
- 49. MAKE SURE YOU HAVE YOUR AUTHOR BOX
- 50. MAKE SURE YOU HAVE THE RIGHT AUTHOR SCHEMA MARKUP IN YOUR AUTHOR BOX
- 51. THIS WAY, YOU BUILD YOUR E-A-T AS AN AUTHOR IN YOUR BLOG OVER TIME
- 52. MAKE SURE TO PUBLISH HIGH QUALITY ARTICLES THAT ARE FACTUAL, DATA BACKED AND EASY TO READ
- 53. SHARE IT IN YOUR SOCIAL MEDIA PLATFORMS
- 54. BUILD LINKS TO IT FROM OTHER BLOGS
- 55. ASK OTHER AUTHORS TO CITE YOUR WORK
- 56. THIS IS THE BEST, MOST IMPORTANT WAY TO BOOST YOUR E-A-T
- 57. THE OTHERS ARE ONLY SUPPLEMENTARY WAYS COMPARED TO THIS
- 58. FACEBOOK PAGE
- 59. EVERYONE AND EVERYTHING HAS A FACEBOOK PAGE
- 60. IF YOU DON’T HAVE ONE, YOU’RE NON EXISTENT
- 61. YOU DON’T EXIST
- 62. THAT’S JUST HOW THE WORLD WORKS NOW
- 63. IN ORDER TO HAVE BETTER E-A-T
- 64. MAKE SURE THAT YOU LINK TO YOUR FACEBOOK PAGE
- 65. YOU CAN DO SO IN YOUR AUTHOR BOX
- 66. MAKE SURE THAT YOUR FACEBOK PAGES HAS SIGNIFICANT NUMBER OF LIKES, POSTS AND ENGAGEMENT WEEKLY
- 67. MAKE SURE YOUR CONTACT DETAILS ARE ACCURATE AND YOUR WEBSITE LINK IS THERE
- 68. FILL UP YOUR ABOUT SECTION, UPDATE YOUR PROFILE AND COVER PHOTO
- 69. TWITTER PROFILE
- 70. TWITTER IS A LOT SIMPLER
- 71. YOU CAN PUT LINKS IN YOUR TWITTER PROFILE
- 72. MAKE SURE YOUR TWITTER HANDLE REFLECTS YOUR BRAND
- 73. TWEET ABOUT YOUR BLOG POSTS AND STUFF WITHIN YOUR INDUSTRY
- 74. GET A GOOD NUMBER OF FOLLOWERS
- 75. UPDATE YOUR PROFILE AND COVER PHOTO
- 76. GUEST POST ON OTHER BLOGS
- 77. THIS IS WHERE IT GETS TRICKY
- 78. YOUR GUEST POSTS HAS TO BE IN TUNE WITH YOUR INDUSTRY
- 79. OTHERWISE IT WILL NOT HELP WITH YOUR E-A-T
- 80. YOU HAVE TO MAKE SURE TO GET A LINK BACK TO YOUR WEBSITE OR BLOG WITHIN THE GUEST POST
- 81. EITHER USE YOUR BLOG POSTS AS SOURCES FOR THE GUEST POST
- 82. OR ASK THEM FOR A CLEAN AUTHOR BIO WITHIN THE BODY OF THE CONTENT
- 83. THE LINK BACK TO YOUR BLOG MUST HAVE A REL=“AUTHOR” MARKUP IN IT
- 84. IF YOU ARE ABLE TO GET THAT, IT WOULD HELP YOUR E-A-T
- 85. THE WEBSITE YOU POST YOUR STUFF ON IS ALSO IMPORTANT
- 86. IT MUST BE A WEBSITE THAT’S RELEVANT TO YOUR INDUSTRY AND HAS GOOD AUTHORITY IN YOUR FIELD
- 87. NEEDLESS TO SAY THAT THE HTML TITLE, ARTICLE TITLE AND BODY OF THE CONTENT SHOULD TALK ABOUT YOUR INDUSTRY
- 88. DOING THESE KINDS OF GUEST POSTS IN THE MOST RELEVANT WEBSITES IN YOUR INDUSTRY WILL SCORE YOU BIG TIME WITH YOUR E-A-T
- 89. FEATURES FROM NEWS SITES
- 90. THIS HAS TO DO WITH HOW NEWSWORTHY YOUR ACTIVITIES ARE
- 91. IT COULD START FROM GOOD PR COVERAGE OF A MEDIA STUNT YOU DID
- 92. ANY COVERAGE OR FEATURES ABOUT YOU FROM OTHER NEWS SITES SHOULD INCLUDE A LINK WITH A PERSON SCHEMA MARKUP
- 93. IF YOU HAVE CURRENT FEATURES, YOU CAN TRY TO RECLAIM MENTIONS ABOUT YOU OR YOUR BRAND BY CONTACTING THE EDITOR AND ASKING
- 95. YOUR GMB LISTING SHOULD HAVE A MENTION OF YOURSELF AS A PART OF THE ORGANIZATION
- 96. YOU CAN WRITE THIS IN THE BUSINESS DESCRIPTION SECTION
- 97. “SEO HACKER IS AN SEO SERVICES COMPANY IN THE PHILIPPINES FOUNDED BY SEAN SI.”
- 98. MAKE SURE YOUR WEBSITE URL AND APPOINTMENT URL IS ACCURATE
- 99. THESE ARE JUST SOME CRITICAL PLACES WHERE YOU CAN BUILD YOUR E-A-T
- 100. MOST OF THESE PLACES YOU HAVE DIRECT CONTROL
- 101. IT MERELY TAKES DISCIPLINE AND INITIATIVE TO TAKE HOLD OF YOUR E-A- T
- 102. THE SOONER YOU INVEST IN IT, THE BETTER FOR YOU
- 103. THE HARDER IT IS FOR YOUR COMPETITION TO BEAT YOU
- 104. THANK YOU
- 105. CONTACT ME / CHECK OUT / CEO AT 22 BOOK