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3 Reasons you're looking for the wrong influencers

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João Romão
João Romão

Marketers and Social Media professionals are focusing on Influencers. On this post, I try do dismistify some common beliefs and practices. Know your influencers on http://getsocial.io

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3 REASONS YOU’RE LOOKING FOR THE WRONG INFLUENCERS
Influencers: those with the capacity to have an effect on the character, development, or behavior of someone. Generate more traffic to your website with social sharing Learn More »
WHAT MAKES SOMEONE AN INFLUENCER? Take Mary. She’s reading a fashion website. Is she an influencer? Two hours later, she gets a Google Calendar alert. “Buy X-Mas gi"s”. She logs on to her favorite boutique (because they have the coolest gi"s). Is she an influencer now? Generate more traffic to your website with social sharing Learn More » Mary
WHAT COMMON SENSE (READ ) TELLS ABOUT INFUENCERS: They wear fancy title like „maven”, „mogul”, „extraordinair” Have gigantic follower/fan base Guest post on mainstream publications (online/offline) Generate more traffic to your website with social sharing Learn More » !
WHAT COMMON SENSE (READ ) TELLS ABOUT INFUENCERS: They are a speaker in every major event People actually re-everything they do (re-tweet, re-share, re-pin) They have digital equivalent of groupies Generate more traffic to your website with social sharing Learn More »
Let’s step back a bit and get this all in the social media perspective: WE ARE LOOKING AT THE WRONG PEOPLE! Generate more traffic to your website with social sharing Learn More »
We should redefine influence! Really, let’s remove some words. Allow me: Influencers: those with the capacity to have an effect on the character, development, or behavior of someone. Generate more traffic to your website with social sharing Learn More »
It’s clear now: you are an influencer if and only if you have contributed to a change on the behavior of someone else. Generate more traffic to your website with social sharing Learn More »
Remember Mary? She shared fashion website on Facebook and generated 720 new visits for it. Yes, she IS an influencer. She tweets about a purchase. That single tweet generated 14 other sales in that same day. Yes, she IS an influencer. Generate more traffic to your website with social sharing Learn More »
Even if you are Mary, a 21 student from Austin, Texas, with 317 followers on twitter and few more friends on Facebook. You are an influencer! Generate more traffic to your website with social sharing Learn More »
HERE ARE 3 SIGNS YOU’RE LOOKING FOR WRONG INFLUENCERS: Generate more traffic to your website with social sharing Learn More »
#1 VOLUME OVER VALUE You’re looking at the big numbers. Followers. Fans. Likes. Those can be important but also they can be vanity metrics. Focus on what your true followers really mean to you. Look at value. Choose a metric (traffic, sales, signups) and look for the users who are moving that metric’s needle. Generate more traffic to your website with social sharing Learn More »
LACK OF TRACKING Generate more traffic to your website with social sharing Learn More » #2 • You should be following your influencers’ every move. • You should study them as the awesome specimen they are. • You should learn about them and with them. • You should be able to understand what is that they do that helps you so much. Get your tracking in place to know how your influencers are contributing to your business.
#3 ONE SIZE FITS ALL ENGAGEMENT You know who they are and you know what they mean to you. Talk to them. Be transparent. Tell them what they mean to you and establish a premium relationship with them. Don’t put them in the same basket as everyone else. Make them feel special. Generate more traffic to your website with social sharing Learn More »
#3 ONE SIZE FITS ALL ENGAGEMENT Give them benefits, free stuff, extra perks, whatever it takes. You’ll probably be enhancing the whole influence power of each and every one of them. Generate more traffic to your website with social sharing Learn More »
INFLUENCE IS THE POWER TO AFFECT ANYONE. AND IT IS AMAZING! USE IT WISELY. How are you identifying your influencers? Tweet this to your influencers Generate more traffic to your website with social sharing Learn More »
Read more about this and other similar topis at blog.getsocial.io

More Related Content

3 Reasons you're looking for the wrong influencers

  • 1. 3 REASONS YOU’RE LOOKING FOR THE WRONG INFLUENCERS
  • 2. Influencers: those with the capacity to have an effect on the character, development, or behavior of someone. Generate more traffic to your website with social sharing Learn More »
  • 3. WHAT MAKES SOMEONE AN INFLUENCER? Take Mary. She’s reading a fashion website. Is she an influencer? Two hours later, she gets a Google Calendar alert. “Buy X-Mas gi"s”. She logs on to her favorite boutique (because they have the coolest gi"s). Is she an influencer now? Generate more traffic to your website with social sharing Learn More » Mary
  • 4. WHAT COMMON SENSE (READ ) TELLS ABOUT INFUENCERS: They wear fancy title like „maven”, „mogul”, „extraordinair” Have gigantic follower/fan base Guest post on mainstream publications (online/offline) Generate more traffic to your website with social sharing Learn More » !
  • 5. WHAT COMMON SENSE (READ ) TELLS ABOUT INFUENCERS: They are a speaker in every major event People actually re-everything they do (re-tweet, re-share, re-pin) They have digital equivalent of groupies Generate more traffic to your website with social sharing Learn More »
  • 6. Let’s step back a bit and get this all in the social media perspective: WE ARE LOOKING AT THE WRONG PEOPLE! Generate more traffic to your website with social sharing Learn More »
  • 7. We should redefine influence! Really, let’s remove some words. Allow me: Influencers: those with the capacity to have an effect on the character, development, or behavior of someone. Generate more traffic to your website with social sharing Learn More »
  • 8. It’s clear now: you are an influencer if and only if you have contributed to a change on the behavior of someone else. Generate more traffic to your website with social sharing Learn More »
  • 9. Remember Mary? She shared fashion website on Facebook and generated 720 new visits for it. Yes, she IS an influencer. She tweets about a purchase. That single tweet generated 14 other sales in that same day. Yes, she IS an influencer. Generate more traffic to your website with social sharing Learn More »
  • 10. Even if you are Mary, a 21 student from Austin, Texas, with 317 followers on twitter and few more friends on Facebook. You are an influencer! Generate more traffic to your website with social sharing Learn More »
  • 11. HERE ARE 3 SIGNS YOU’RE LOOKING FOR WRONG INFLUENCERS: Generate more traffic to your website with social sharing Learn More »
  • 12. #1 VOLUME OVER VALUE You’re looking at the big numbers. Followers. Fans. Likes. Those can be important but also they can be vanity metrics. Focus on what your true followers really mean to you. Look at value. Choose a metric (traffic, sales, signups) and look for the users who are moving that metric’s needle. Generate more traffic to your website with social sharing Learn More »
  • 13. LACK OF TRACKING Generate more traffic to your website with social sharing Learn More » #2 • You should be following your influencers’ every move. • You should study them as the awesome specimen they are. • You should learn about them and with them. • You should be able to understand what is that they do that helps you so much. Get your tracking in place to know how your influencers are contributing to your business.
  • 14. #3 ONE SIZE FITS ALL ENGAGEMENT You know who they are and you know what they mean to you. Talk to them. Be transparent. Tell them what they mean to you and establish a premium relationship with them. Don’t put them in the same basket as everyone else. Make them feel special. Generate more traffic to your website with social sharing Learn More »
  • 15. #3 ONE SIZE FITS ALL ENGAGEMENT Give them benefits, free stuff, extra perks, whatever it takes. You’ll probably be enhancing the whole influence power of each and every one of them. Generate more traffic to your website with social sharing Learn More »
  • 16. INFLUENCE IS THE POWER TO AFFECT ANYONE. AND IT IS AMAZING! USE IT WISELY. How are you identifying your influencers? Tweet this to your influencers Generate more traffic to your website with social sharing Learn More »
  • 17. Read more about this and other similar topis at blog.getsocial.io