SMX Toronto Social Signals 040811

Social engagement signals are becoming increasingly important ranking factors in search engine algorithms. The document discusses how search rankings used to be more focused on traditional SEO metrics like domain authority, link popularity, and keyword usage, but are shifting more towards social metrics. It provides examples of various social signals that search engines may consider as engagement metrics, including likes, shares, followers, and interaction time on search results and pages. The rise of new platforms like Google+ and increased tracking of user behavior across the web gives search engines more data on social engagement to potentially factor into rankings.Read less