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Nwbc & social media

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The document discusses the importance and strategic use of social media for businesses. It provides tips on how to build relationships, engage customers, and use social media platforms like Facebook, Twitter, YouTube and LinkedIn to increase awareness, generate sales, and create customer advocates. Proper social media strategies are presented as important for opportunities, reputation management, and changing how business is done.

1 of 98
SOCIAL MEDIA is A Circus
Helping Rick Carter
People Rick Carter
Sales Rick Carter
Helping People Make Sales Using ….. Rick Carter
AWARENESS DIGITAL MEDIA
DEMAND GENERATION DIGITAL MEDIA
LOYALTY SOCIAL MEDIA
ADVOCACY DIGITAL MEDIA
Stories = CONTENT
Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist BE HEARD ENGAGE
Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist AND THERES MORE.. Athlete Coach Board Member Life Member NFP CEO Agent Team Manager
Customer Relations + SOCIAL MEDIA is STRATEGIC
Crisis Management + LISTEN BE HEARD ENGAGE SOCIAL MEDIA is STRATEGIC
Reputation Management + SOCIAL MEDIA is STRATEGIC
Event Coverage + SOCIAL MEDIA is STRATEGIC
Issue Advocacy SOCIAL MEDIA is STRATEGIC
Customer Relations + Crisis Management + Reputation Management + Event Coverage + Issue Advocacy LISTEN BE HEARD ENGAGE
“ Technology is shifting Power away from the editors, the publishers, the establishment the media elite. Now it’s the People who are in Control .” Rupert Murdoch
 
65%
2009 9 Million Use the Net 73% use FaceBook 2010 9 Million Use FaceBook
It takes time to build Relationships and Thought Leadership
 
 
IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org SOCIAL MEDIA
Top 100 SA 26% OR SA Late??
Top 100 SA 26% Top 100 ASX 81% OR SA Late??
Top 100 SA 26% Top 100 ASX 81% Fortune 500 100% or SA Late??
59% pre purchase journey 81% changed their mind 45% used mobile during 26% make product recommendations 28% pre purchase journey 25% used mobile during
BIGGEST
SHIFT
 
Jetstar has announced it will direct 40% of its marketing budget to social media. “ We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” David May, head of marketing.
‘ I’ve got a small team of people that do nothing but monitor … Facebook and Twitter,” John Slack-Smith (COO) told the CeBIT 2010 conference in Sydney yesterday SMH reports.
It’s a big part of what we do. I mean I happen to be one of the top 10 C level twitterers in the world so you could probably imagine I’m twittering all the time. Jeffery Hayzlett CMO
“ If your customers are there you need to be there too” he also went on to say “You need to listen.. see how they behave and act similiarly” Scott Monty. Head of Social Media
 
“ Our marketing bill is way under budget and our turnover has increased across all departments. We no longer feel the urgent need to spend thousands on radio campaigns, flood the city with posters or give in to the constant phone calls offering advertising space.”
“ I am lucky to have a General Manager and the owner of the Highway who although are not at all Twitter savvy, trust me when I tell them social media is a great marketing tool for us. They let me sit at my desk and (among other things) tweet, Facebook, foursquare and blog away hoping to see it reflected in our monthly figures.”
The problem was, like so many venues, we’d left our social media strategy to our IT guy who wasn’t really interested. We certainly didn’t realise the potential impact social media could have on our business.
O P P O R T U N I T Y Word of Mouth Is World of Mouth
O P P O R T U N I T Y The Internet Is Not Just Worldwide Its HyperLocal
O P P O R T U N I T Y The Internet Is Mobile
O P P O R T U N I T Y The Internet Is Re-Inventing Business
O P P O R T U N I T Y
O P P O R T U N I T Y Demand Build Sell Manage Logistics Online Shopping
Sorry, but it’s gotta go! Management thinks you might use it to access FaceBook
POLICY YOU NEED
POLICY YOU NEED Business Association Family
POLICY OUTCOMES YOU NEED
POLICY STRATEGY OUTCOMES YOU NEED
POLICY STRATEGY TACTICS OUTCOMES YOU NEED
POLICY STRATEGY TACTICS MEASURES OUTCOMES YOU NEED
 
YOU WORDS PICTURES VIDEOS SLIDESHOWS
YOU THEM WORDS PICTURES VIDEOS SLIDESHOWS E-BOOKS FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES
YOU THEM ENGAGE WORDS PICTURES VIDEOS SLIDESHOWS PAGES PAGES PAGES For people that want to listen to you WEBSITE For people that do want to know you FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES
WIFM WHO WHAT HOW WHY TAKE ACTION NOW People that Don’t Know YOU Don’t Care about You BUT they Might if you make it easy for them To LIKE YOU
YOU SHOULD USE STORY BUILDING
YOU SHOULD USE STORY BUILDING
YOU SHOULD USE STORY BUILDING VIDEO VIDEO VIDEO VIDEO
YOU SHOULD USE STORY BUILDING
ReUse Syndicate Integrate
“ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis “The Social Media Manifesto” Brian Solis
LinkedIn is an interconnected network of 68 million experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
 
 
 
 
 
 
 
The word blog is irrelevant . What is important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform, where they share what they care about with the world. Seth Godin, Marketing Guru
IT IS OLD FASHIONED BUSINESS REALLY
LISTEN TO YOUR CLIENTS
HAVE CONVERSATIONS WITH THEM
BUILD COMMUNITIES
Get Started by….
PARTICIPATE - get into The Conversation
 
ENGAGE but DON’T
SAY WHAT YOU BE
But…… BE WHAT YOU SAY
Let others tell your story for you Testimonials - Video…… Case Studies Statistics Examples Make your own NEWS
don’t talk about how good you are …
talk about the good things you do for People
What’s YOUR Headline…… and emotive Image
A Social Media Campaign delivers..
Awareness/Interest/Credibility +
Consideration +
Trial +
Loyalty +
Advocacy
A Social Media Campaign delivers.. Awareness/Interest/Credibility + Consideration + Trial + Loyalty + Advocacy
 
I Help People Make Sales @ enovaDIGITAL .com Follow me @enova_Rick Thank you…..
 

More Related Content

Nwbc & social media

  • 1. SOCIAL MEDIA is A Circus
  • 5. Helping People Make Sales Using ….. Rick Carter
  • 7. DEMAND GENERATION DIGITAL MEDIA
  • 11. Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist BE HEARD ENGAGE
  • 12. Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist AND THERES MORE.. Athlete Coach Board Member Life Member NFP CEO Agent Team Manager
  • 13. Customer Relations + SOCIAL MEDIA is STRATEGIC
  • 14. Crisis Management + LISTEN BE HEARD ENGAGE SOCIAL MEDIA is STRATEGIC
  • 15. Reputation Management + SOCIAL MEDIA is STRATEGIC
  • 16. Event Coverage + SOCIAL MEDIA is STRATEGIC
  • 17. Issue Advocacy SOCIAL MEDIA is STRATEGIC
  • 18. Customer Relations + Crisis Management + Reputation Management + Event Coverage + Issue Advocacy LISTEN BE HEARD ENGAGE
  • 19. “ Technology is shifting Power away from the editors, the publishers, the establishment the media elite. Now it’s the People who are in Control .” Rupert Murdoch
  • 20.  
  • 21. 65%
  • 22. 2009 9 Million Use the Net 73% use FaceBook 2010 9 Million Use FaceBook
  • 23. It takes time to build Relationships and Thought Leadership
  • 24.  
  • 25.  
  • 26. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org SOCIAL MEDIA
  • 27. Top 100 SA 26% OR SA Late??
  • 28. Top 100 SA 26% Top 100 ASX 81% OR SA Late??
  • 29. Top 100 SA 26% Top 100 ASX 81% Fortune 500 100% or SA Late??
  • 30. 59% pre purchase journey 81% changed their mind 45% used mobile during 26% make product recommendations 28% pre purchase journey 25% used mobile during
  • 32. SHIFT
  • 33.  
  • 34. Jetstar has announced it will direct 40% of its marketing budget to social media. “ We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” David May, head of marketing.
  • 35. ‘ I’ve got a small team of people that do nothing but monitor … Facebook and Twitter,” John Slack-Smith (COO) told the CeBIT 2010 conference in Sydney yesterday SMH reports.
  • 36. It’s a big part of what we do. I mean I happen to be one of the top 10 C level twitterers in the world so you could probably imagine I’m twittering all the time. Jeffery Hayzlett CMO
  • 37. “ If your customers are there you need to be there too” he also went on to say “You need to listen.. see how they behave and act similiarly” Scott Monty. Head of Social Media
  • 38.  
  • 39. “ Our marketing bill is way under budget and our turnover has increased across all departments. We no longer feel the urgent need to spend thousands on radio campaigns, flood the city with posters or give in to the constant phone calls offering advertising space.”
  • 40. “ I am lucky to have a General Manager and the owner of the Highway who although are not at all Twitter savvy, trust me when I tell them social media is a great marketing tool for us. They let me sit at my desk and (among other things) tweet, Facebook, foursquare and blog away hoping to see it reflected in our monthly figures.”
  • 41. The problem was, like so many venues, we’d left our social media strategy to our IT guy who wasn’t really interested. We certainly didn’t realise the potential impact social media could have on our business.
  • 42. O P P O R T U N I T Y Word of Mouth Is World of Mouth
  • 43. O P P O R T U N I T Y The Internet Is Not Just Worldwide Its HyperLocal
  • 44. O P P O R T U N I T Y The Internet Is Mobile
  • 45. O P P O R T U N I T Y The Internet Is Re-Inventing Business
  • 46. O P P O R T U N I T Y
  • 47. O P P O R T U N I T Y Demand Build Sell Manage Logistics Online Shopping
  • 48. Sorry, but it’s gotta go! Management thinks you might use it to access FaceBook
  • 50. POLICY YOU NEED Business Association Family
  • 53. POLICY STRATEGY TACTICS OUTCOMES YOU NEED
  • 54. POLICY STRATEGY TACTICS MEASURES OUTCOMES YOU NEED
  • 55.  
  • 56. YOU WORDS PICTURES VIDEOS SLIDESHOWS
  • 57. YOU THEM WORDS PICTURES VIDEOS SLIDESHOWS E-BOOKS FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES
  • 58. YOU THEM ENGAGE WORDS PICTURES VIDEOS SLIDESHOWS PAGES PAGES PAGES For people that want to listen to you WEBSITE For people that do want to know you FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES
  • 59. WIFM WHO WHAT HOW WHY TAKE ACTION NOW People that Don’t Know YOU Don’t Care about You BUT they Might if you make it easy for them To LIKE YOU
  • 60. YOU SHOULD USE STORY BUILDING
  • 61. YOU SHOULD USE STORY BUILDING
  • 62. YOU SHOULD USE STORY BUILDING VIDEO VIDEO VIDEO VIDEO
  • 63. YOU SHOULD USE STORY BUILDING
  • 65. “ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis “The Social Media Manifesto” Brian Solis
  • 66. LinkedIn is an interconnected network of 68 million experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
  • 67.  
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72.  
  • 73.  
  • 74. The word blog is irrelevant . What is important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform, where they share what they care about with the world. Seth Godin, Marketing Guru
  • 75. IT IS OLD FASHIONED BUSINESS REALLY
  • 76. LISTEN TO YOUR CLIENTS
  • 77. HAVE CONVERSATIONS WITH THEM
  • 79. Get Started by….
  • 80. PARTICIPATE - get into The Conversation
  • 81.  
  • 84. But…… BE WHAT YOU SAY
  • 85. Let others tell your story for you Testimonials - Video…… Case Studies Statistics Examples Make your own NEWS
  • 86. don’t talk about how good you are …
  • 87. talk about the good things you do for People
  • 88. What’s YOUR Headline…… and emotive Image
  • 89. A Social Media Campaign delivers..
  • 95. A Social Media Campaign delivers.. Awareness/Interest/Credibility + Consideration + Trial + Loyalty + Advocacy
  • 96.  
  • 97. I Help People Make Sales @ enovaDIGITAL .com Follow me @enova_Rick Thank you…..
  • 98.  

Editor's Notes

  1. Average social network age distribution
  2. Average social network age distribution