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13 Steps To Set Up Your Blog

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Don Schindler
Don Schindler

This document provides a 13 step system for starting a successful blog. It discusses why people should blog, including helping others, gaining expertise, and connecting with an audience. Common reasons blogs fail are also outlined, such as being inconsistent, off-brand, or not engaging readers. The 13 steps include defining your personal brand and topics, writing initial posts, adding visuals, selecting a domain name and platform, adding calls to action, designing your site, moving content over, and linking social media to drive traffic and engagement. Consistency, great content, and using both social media and search are emphasized as keys to success.

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Blogging 101 (Getting Started)
What are we learning today? 2 • Why Blog? • Why Blogs Fail to Produce Results? • Blog Topics • 13 Step System for blogging • Tips and Tricks
3 • You want to help people find the best information on farming possible. • You have something to say about how farming happens on your farm. • You want to understand and gain knowledge from others not connected to your farm life. • You want to connect people to other people. • You want two-way communication and feedback. • You believe you are an expert at… Why blog?
4 • Google and the other search engines start indexing your photos, videos and content. • People start responding to what you writing. • People start trusting what you are writing. • People call you an expert. • Search engines start putting your farming information at the top of their search pages for keywords. • Suddenly you are internet famous. What else happens when you blog?
5 • You are not consistent. • You are off your brand – you are NOT courteous, polite, hardworking. • You are talking to you only about you. • You are not saying anything interesting, important and have no personality. • You aren’t writing using stories. • You aren’t responding to comments or feedback. Why blogs fail?
6 • Listen to social media. • Check out Google keywords and trends. • What are people emailing you about? • What do you want to be known for? What do you write about?
13 steps to Blogging Blogging 101 (Getting Started)
8 1. Personal Brand 8 • Define yourself and what you are trying to accomplish with a blog.
9 Be clear about who you are…how you can help…
10 2. Write, write, write 10 • Write out your first three or four blog posts in whatever system you prefer. http://www.flickr.com/photos/meliah/3301099717/sizes/l/in/photostream/
Are you worried about Word Count? • Personally, I think getting content up is more important than make sure it hits a count. You want a number? Go for 500 or 300 or 700 or just make sure you get the point across as quickly as possible and tell a good story. 11http://www.socialmediaexplorer.com/social-media-marketing/how-long-should-your-blog-post-be/
12 3. Add visuals 12 • Find pictures / video content to associate with your blog.
13 4. Select Your Domain 13 • Think long and hard about your domain name (keywords in the URL are important). • Having “dairy” or “farm” in the URL can help get you found.
14 5. Select Your Technology 14 • Select a system that is something you desire for your future. • Not tech savvy at all - try tumblr. • Tech savvy and want more control - blogger or wix.com or squarespace.com – wordpress.com. • A lot of control – wordpress.org
15 6. CALL TO ACTION 15 • What do you want the audience to do? Yes, read your post is why they are here – what’s their next step? Get their email address? Connect to you via social media? Sign a petition? Spread the word?
16 7. Design 16 • If you are designer, then you can do this yourself. • If not, then you need to get someone that is (a web designer). • Or just a use a template (think responsive design for mobile)
17 8. Move your content into the blog 17 • Take your time, work out the bugs, you can have a deadline but don’t force it out.
18 9. Add your other content 18 • You need an About page and your CALL TO ACTION page. Set those up. Add your social media profile links. Add your fun widgets. Don’t distract people too much.
19 10. Make and schedule your editorial calendar 19 • Stay consistent.
20 11. Link your social media / email 20 • Linking your social media profiles, Google profile and your email to your blog helps drive traffic.
21 12. Set up your Analytics 21 • Get Google Analytics (free) set up on your website to insure you understand what your traffic is doing.
22 13. Use your network to drive traffic 22 • After posting, make sure you are posting your links to all your social media content. Blog / Website Facebook Twitter Linkedin Email Search Google Adwords Pinterest Youtube Photo Sites
• Help others • Talk about others • Link to others • Mention others and link to them • Read other blogs and comment on them. • Use Google’s Autocomplete to work headlines Tips and Tricks http://www.flickr.com/photos/spencerbishop/2074711112/sizes/o/in/photostream/
24 Search + Social = TOP RESULTS Remember: Great Content drives both Social and Search. If you want people to see your stuff, you have to use both and a blog can do that for you.
Need a boost? 25 Contact me at don.schindler@rosedmi.com

More Related Content

13 Steps To Set Up Your Blog

  • 2. What are we learning today? 2 • Why Blog? • Why Blogs Fail to Produce Results? • Blog Topics • 13 Step System for blogging • Tips and Tricks
  • 3. 3 • You want to help people find the best information on farming possible. • You have something to say about how farming happens on your farm. • You want to understand and gain knowledge from others not connected to your farm life. • You want to connect people to other people. • You want two-way communication and feedback. • You believe you are an expert at… Why blog?
  • 4. 4 • Google and the other search engines start indexing your photos, videos and content. • People start responding to what you writing. • People start trusting what you are writing. • People call you an expert. • Search engines start putting your farming information at the top of their search pages for keywords. • Suddenly you are internet famous. What else happens when you blog?
  • 5. 5 • You are not consistent. • You are off your brand – you are NOT courteous, polite, hardworking. • You are talking to you only about you. • You are not saying anything interesting, important and have no personality. • You aren’t writing using stories. • You aren’t responding to comments or feedback. Why blogs fail?
  • 6. 6 • Listen to social media. • Check out Google keywords and trends. • What are people emailing you about? • What do you want to be known for? What do you write about?
  • 7. 13 steps to Blogging Blogging 101 (Getting Started)
  • 8. 8 1. Personal Brand 8 • Define yourself and what you are trying to accomplish with a blog.
  • 9. 9 Be clear about who you are…how you can help…
  • 10. 10 2. Write, write, write 10 • Write out your first three or four blog posts in whatever system you prefer. http://www.flickr.com/photos/meliah/3301099717/sizes/l/in/photostream/
  • 11. Are you worried about Word Count? • Personally, I think getting content up is more important than make sure it hits a count. You want a number? Go for 500 or 300 or 700 or just make sure you get the point across as quickly as possible and tell a good story. 11http://www.socialmediaexplorer.com/social-media-marketing/how-long-should-your-blog-post-be/
  • 12. 12 3. Add visuals 12 • Find pictures / video content to associate with your blog.
  • 13. 13 4. Select Your Domain 13 • Think long and hard about your domain name (keywords in the URL are important). • Having “dairy” or “farm” in the URL can help get you found.
  • 14. 14 5. Select Your Technology 14 • Select a system that is something you desire for your future. • Not tech savvy at all - try tumblr. • Tech savvy and want more control - blogger or wix.com or squarespace.com – wordpress.com. • A lot of control – wordpress.org
  • 15. 15 6. CALL TO ACTION 15 • What do you want the audience to do? Yes, read your post is why they are here – what’s their next step? Get their email address? Connect to you via social media? Sign a petition? Spread the word?
  • 16. 16 7. Design 16 • If you are designer, then you can do this yourself. • If not, then you need to get someone that is (a web designer). • Or just a use a template (think responsive design for mobile)
  • 17. 17 8. Move your content into the blog 17 • Take your time, work out the bugs, you can have a deadline but don’t force it out.
  • 18. 18 9. Add your other content 18 • You need an About page and your CALL TO ACTION page. Set those up. Add your social media profile links. Add your fun widgets. Don’t distract people too much.
  • 19. 19 10. Make and schedule your editorial calendar 19 • Stay consistent.
  • 20. 20 11. Link your social media / email 20 • Linking your social media profiles, Google profile and your email to your blog helps drive traffic.
  • 21. 21 12. Set up your Analytics 21 • Get Google Analytics (free) set up on your website to insure you understand what your traffic is doing.
  • 22. 22 13. Use your network to drive traffic 22 • After posting, make sure you are posting your links to all your social media content. Blog / Website Facebook Twitter Linkedin Email Search Google Adwords Pinterest Youtube Photo Sites
  • 23. • Help others • Talk about others • Link to others • Mention others and link to them • Read other blogs and comment on them. • Use Google’s Autocomplete to work headlines Tips and Tricks http://www.flickr.com/photos/spencerbishop/2074711112/sizes/o/in/photostream/
  • 24. 24 Search + Social = TOP RESULTS Remember: Great Content drives both Social and Search. If you want people to see your stuff, you have to use both and a blog can do that for you.
  • 25. Need a boost? 25 Contact me at don.schindler@rosedmi.com