Social Media Surgery - Pontypool Museum - March 2013
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This document provides tips and case studies for how charities can use Pinterest effectively. Some key points include creating boards to showcase supporters, animals in need of adoption, tying facts to pinned images, going beyond your own messages by repinning related content, showing gratitude to supporters, and holding promotions and competitions to engage users. Statistics are given showing Pinterest's growing popularity in the UK, with over 200,000 active users, many with high incomes.
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Social Media Surgery - Pontypool Museum - March 2013
- 1. Pontypool Sunday, 7th March 2:30 – 4:00 Prabhat Shah @Day2Dayebay
- 3. "I was always collecting images on the web in folders on the desktop of my computer, but it wasn’t a very good system for remembering where things came from or who made them. We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.” Evan Sharp, Pinterest Co-Founder and Designer How did it start ?
- 4. Stat There are more than 200,000 active Pinterest users in the UK. • 29% of UK users are in the highest income bracket. • According to Experian, in the UK Pinterest saw a 786% increase in traffic last year from 901,761 visits in September 2011 to 7,985,316 in September 2012. • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in its history. • The average Pinterest user spends 98 minutes per month on the site.
- 7. Case Study Raising awareness of child poverty by encouraging users to pin things we would usually take for granted – such as food and shelter – alongside the luxury brands normally associated with the site. This is also one of the first times Pinterest has been used to generate donations to a charity.
- 8. Search by -Pins -Boards -Users Finding things of your interest
- 11. You can Follow & Comment
- 12. Adding Pins -Add pin (with URL) -Upload pin from your PC -Create a Board How to Add Pins ?
- 13. All the pictures are linked with website What people are pinning?
- 17. You can Pin Videos too !
- 18. Use as Collaborative Tool
- 19. Pinterest Ideas
- 20. Involve supporters and show success The Humane Society of New York have Boards of all their animals that need homes, success stories of those animals that have been adopted and happy pictures of adopters with their new adoptees.
- 22. Tie facts to images • UNICEF raises awareness and educates users about children’s rights and where they are being violated by posting information associated with each photo within the tag box, as on their Board called UNICEF children.
- 25. Go beyond your own messages. Amnesty International USA are spreading the message of human rights with Boards promoting Fair Trade items, a Human Rights Reading List and Inspiring Quotes and People.
- 28. Show gratitude • WWF UK has created a Board called We Love - Our Supporters! that displays all the wonderful images by children who support their cause - a great way to showcase support in action. Similarly, Child’s i have created three Boards (Giving Love, Giving Time, and Giving Money) to reinforce their campaign message with images of supporters who have been giving.
- 32. Promotions and competitions 1. Ask users to create a Board around a subject or theme. 2. Ask users to vote on their favourite competition entry by liking or re-pinning it . 3. Ask users to pin their entry to a Competition Board you have created and draw from the winner from pinned entries.
- 33. Introduction to Social Networking 8 Weeks Evening Course Qualification – Agored Cymru Torfaen Adult Community Learning Register your interest 01633 647700 Croesyceiliog Community Education Prabhat Shah @Day2Dayebay