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High ROI Content Strategies for SEO

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Cyrus Shepard
Cyrus Shepard

Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

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High ROI Content Strategies Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard
Ready for Change?
High ROI Content Strategies for SEO
Vanishing SEO
High ROI Content Strategies for SEO
•Directories
•Directories •Link Networks
•Directories •Link Networks •Article Marketing
•Directories •Link Networks •Article Marketing •Press Releases
High ROI Content Strategies for SEO
Title Tags http://www.blindfiveyearold.com/google-changed-my-title
High ROI Content Strategies for SEO
Infographics
High ROI Content Strategies for SEO
>click here< Anchor Text
High ROI Content Strategies for SEO
What will we do?
GOOGLE+ The 3rd Sock?
NOT A SOCIAL NETWORK
FOLLOWED PROFILE LINKS
FOLLOWED POST LINKS
ONLY MAJOR PLATFORM WITH AUTHOR PHOTOS
UGLY PHOTO?
High ROI Content Strategies for SEO
What if I Tested This?
What if I Tested This?
What if I Tested This?
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
Bonus Tool: All My + www.allmyplus.com
Infographics
Cutts VS Infographics
ARE INFOGRAPHICS OVERPLAYED?
Why eBooks Beat Infographics http://www.collegeplus.org/ipad/
Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post
Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive
Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive 3. Evergreen Content
Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive 3. Evergreen Content 4. No Saturation
Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive 3. Evergreen Content 4. No Saturation 5. eBook Directories
Why eBooks Beat Infographics 6. Can Be Repurposed
Why eBooks Beat Infographics 6. Can Be Repurposed 7. Not on Google’s Radar
What about Press Releases? 99% Earn no Editorial Links (best guess)
Impressive Distribution Report? Makes You Feel Like You’re Getting Your Money’s Worth
All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
This is Not Linkbait #1 Problem: No Linkable Assets
Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations http://newsmap.jp
Now this is Linkbait! www.seomoz.org/dp/big-news-memeified
Hire a Pro
HARO Can it help YOU out? www.helpareporter.com
3 Steps to HARO Success
3 Steps to HARO Success 1. Gmail Canned Response
3 Steps to HARO Success 1. Gmail Canned Response 2. Link to “Expert” Page
3 Steps to HARO Success 1. Gmail Canned Response 2. Link to “Expert” Page 3. Link to Top Articles
3 Steps to HARO Success 1. Gmail Canned Response 2. Link to “Expert” Page 3. Link to Top Articles Answer the Phone!
>click here<
>click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
>click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
>click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
>click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
>click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
>click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
High ROI Content Strategies for SEO
Yes, We Are Ready
>thank you<
Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard

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High ROI Content Strategies for SEO

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