The Correlation Between Technical SEO and Rankings
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From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Omi Sido, Senior Technical SEO, Canon Europe.
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The Correlation Between Technical SEO and Rankings
- 1. 1@OmiSido #benchmarkconf2018 Omi Sido @OmiSido The relationship between rankings and technical SEO
- 3. 3@OmiSido #benchmarkconf2018 What is Technical SEO?
- 7. 7@OmiSido #benchmarkconf2018 Content is King but only when the Googlebot can see it!
- 9. 9@OmiSido #benchmarkconf2018 Total Number of Website Pages 500 000 Why oh why? Orphan Pages Orphan Pages Getting Traffic 154 000 3 000
- 10. 10@OmiSido #benchmarkconf2018 Your content is useless without traffic.
- 12. 12@OmiSido #benchmarkconf2018 Technical SEO improvements only!
- 13. 13@OmiSido #benchmarkconf2018 AMP: The web’s first steps into the Performance Age
- 15. 15@OmiSido #benchmarkconf2018 The importance of internal linking
- 16. 16@OmiSido #benchmarkconf2018 Keyword: World Cup 2018 – Volume 74 000
- 17. 17@OmiSido #benchmarkconf2018 But where is Daily Mail?
- 18. 18@OmiSido #benchmarkconf2018 Website internal linking
- 19. 19@OmiSido #benchmarkconf2018 The importance of internal linking Link to the article
- 20. 20@OmiSido #benchmarkconf2018 The importance of internal linking
- 21. 21@OmiSido #benchmarkconf2018 The importance of internal linking (hub pages)
- 22. 22@OmiSido #benchmarkconf2018 The importance of internal linking
- 23. 23@OmiSido #benchmarkconf2018 The importance of internal linking
- 24. 24@OmiSido #benchmarkconf2018 “Your category archives are more important than individual pages and posts.. If your site is a blog and you write several articles about a topic, your category for that topic should be #1 in the search result.” - Yoast
- 26. 26@OmiSido #benchmarkconf2018 Compete with Your Competitors, Not Yourself
- 27. 27@OmiSido #benchmarkconf2018 www.monster.co.uk Subdomains vs subdirectories
- 28. 28@OmiSido #benchmarkconf2018 Subdomains vs subdirectories
- 30. 30@OmiSido #benchmarkconf2018 Takeaways 1. Delete any pages that don’t add value or don’t bring in any search engine traffic. 2. Run your site through an SEO audit tool like OnCrawl or DeepCrawl and nd do your best to fix these issues: • Duplicate or missing title tags. • Duplicate description tags. • Broken links. • Images with missing alt text . • Pages blocked by Robots.txt. • 302 redirects that should be 301 redirects. 3. Focus on your top 20-30 most important pages and optimise them for on-page SEO. And put all of your muscle behind those pages! 4. Optimise for Clickthrough rate (CTR). • Use “Power Words” so your Page Titles text stand out. • Make your title emotional. 5. Reduce Bounce Rate • Use sub-headers to break up your content. • Make sure the content way above the fold is loading fast. 6. Boost your site speed. • Use a CDN like CloudFlare or Akamai. • Shrink your image file sizes. • Introduce AMP (Accelerated Mobile Pages). Technical SEO for better rankings list
- 31. 31@OmiSido #benchmarkconf2018 Question ● In its menu, The Guardian has 3 links to 3 different subdomains. Does it make sense to have those 3 different subdomains? ● #BenchmarkConf2018 Link to the question
- 32. 32@OmiSido #benchmarkconf2018 Omi Sido www.omisido.com The relationship between rankings and technical SEO 32@OmiSido #benchmarkconf2018 Thank you