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Trulite Digital Campaign & Results

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Carolyn A. Chinchilla - Digital Marketing Expert
Carolyn A. Chinchilla - Digital Marketing Expert

The document provides a digital marketing update and plan for Trulite. It summarizes recent campaign results and assets, outlines the customer journey and marketing funnel, and presents the optimization process and calendar for upcoming campaigns promoting various products to target audiences through different digital channels like email, ads, social media, and web content. Key metrics on web traffic, leads, and sales from the recent CG200 campaign are also reported.

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Digital Marketing Update April 2021
2 Agenda Digital Marketing Campaign Summary • Campaign Assets • Customer Journey • Digital Marketing Funnel • Campaign Communications Plan • Reporting/Results • Optimization Process • Digital Marketing Calendar - Next Steps
3 Digital Campaign Assets Web Landing Page Email Marketing Digital Resources: Website: https://www.trulite.com/glass- barriers/ LinkedIn: https://www.linkedin.com/feed/upd ate/urn:li:activity:67762201081812 99200 Ads
4 Cough Guard - Social Media Marketing campaigns have been some of the top content on social media channels (8 post total on LinkedIn & Facebook). Please follow and share post to your customers.
5 Digital Customer Journey Google Ad Sample Reseller Contact Page Landing Page Lead Generation Form Social Media Email Marketing (Internal/Glaziers) Press Release & U.S. Glass Magazine Sales Lead Email Notification
6 Digital Marketing Funnel Audience: B2B Decision-Makers • Architects • Engineers • General Contractors Digital Marketing Media Leads for Sales Team Website Email Ads Social Media Web Content/SEO Media
7 Digital Campaign – CG200 Product Phase Timeline Channel Audience Post-Launch April/May Content Marketing / Blog All Post-Launch Ongoing Weekly Social Media All Followers Post-Launch Ongoing Weekly Ad Optimizations All B2C Testing Ongoing • Landing Pages • Ads All Glaziers/Architects April • New Google and LinkedIn Ads • New messaging and landing page • Article Glaziers/Architects/Engineers Restaurants May • Email • Article • Media Placement Restaurant B2B - Owners - Franchises - Managers - Executives Corporate Offices June • Email • Google Ads • LinkedIn Ads • Article • Media Placement Office Managers B2B - Facilities - Office Supplies - Operations - Receptionist - Executives - Government Officials
8 March vs. February 2021 (Month-Over-Month) March 2021 vs. March 2020 (Previous Year) March 2021 New Users (83%) vs. March 2020 New Users (78%) Digital Marketing Results – Web Traffic
9 Digital Marketing Results – Web Leads Results from email marketing, social media, web pages, press release, and banners on U.S. Glass Magazine (March 2021). Email Ads Press Release Social Media Web Content/SEO Media 18,896 Web Visits Contact Us Page 188 CG200 Page 130 Leads Printed Deco Page 12 Total Web Leads 330 +800 New Social Media Followers +200 New Email Contacts
10 Digital Marketing Results – Web Leads 0 20 40 60 80 100 120 140 March April Total CG200 Leads 0 20 40 60 80 100 120 140 160 180 200 Printed Deco CG200 Contacts Us Web Leads Total Web Leads 330 CG200 Leads 130 March 2021 March vs. April 2021
11 Digital Marketing Results – March 2021 $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 $20,000 Printed Deco CG200 Value 0 2 4 6 8 10 12 14 Printed Deco CG200 Invoice/Order/Quotes Total Sales 15 (Out of 330 Leads) Total Sales Value $20,543+
12 Monthly Optimization Process In order to optimize digital marketing channels and website conversions, ongoing testing process will include the following. Launch Campaign (Day 1) Collect Data (Day 1-15) Analyze Data (Day 15) Adjust Campaign Media (Day 16-20) Final Analysis & Reporting (Day 25) Insights & Recommendations (Day 28) Add New Email Contacts to List (Day 30)
13 Digital Marketing Calendar – Next Steps Shift from a single product specific campaigns to general brand awareness and all products. October November December January February March April May June CG200 Campaign Development CG200 Architect Glazier CG200 Launch CG200 Restaurant CG200 Offices Printed Deco Campaign Development Printed Deco Launch Amazon Tabletop Campaign Brand Awareness/All Product Campaign Blog/SEO/Web Optimizations Testing & Optimization Process (All Campaigns) General Social Media, Ads, Update Lead List, Add Email Contacts & Email Marketing Architect / Designer / Logos Shower Doors
Web Content - Calendar 2021 14 Month Product/Topic Description Audience April (Covid-19 planning) CG200 How CG200 can help restaurants reopen for business. Post Covid-19 cough guards are the start, but more glass will be needed. Changes in the industry, future, and growth stats. B2B Restaurant Owners, Franchises May Printed Deco Glass – Branding/Logo/Sh ower Doors/Hotel Backsplash Enhance creativity with unlimited printed design options. Review of product applications. Interview with Stacey/Greg. Architects & Interior Designers June (Reopening for Covid-19) Office Glass, Desks Dividers, Partitions, As employees return to work from the pandemic, how can office managers prepare and make the office more employee friendly. Natural light and all glass entrances is good for the health and productivity of employees. B2B Office and Building Managers July Glass Design Products, Doors, Shower Doors, Handrails Show how glass products are trending in the interior and architectural design. Enhances light, backlighting, non-green glass, etc. Architects & Interior Designers August (Hurricane Season) Hurricane- Resistant Glass Prepare for hurricane season with Trulite products. Weather trends. Cost-savings. Preparedness. Glaziers, Building Owners September (Environmental Awareness Month) Bird-Friendly Glass, Environment How Trulite is helping the environment through innovative products like bird-friendly glass. • Bird Friendly Glass- what is it, why is it important? LEED products. How to make your building environmentally friendly. Glaziers, Building Owners
Digital Resources by Campaign – March/April 2021 15 Channel Email (#1 Completed) Email (#2 Completed) Social Media (Completed) Monthly Google Ads (Completed) LinkedIn Ads (Completed) Press Release (Completed) U.S. Glass Email & Web Ad (Completed) Blog Article CG200 Campaign Channel Email (#1 Completed) Email (#2 Pending - April) Social Media (Completed) Google Ads (Completed) Blog Article (Pending) Media Placement (Pending) MasterSpec or Arcat Printed Deco Campaign Total CG200 - $9,975 (130 leads) - $76 CPL Total Printed Deco - $492 (19 leads) - $25 CPL
Certifications 16
Certifications 17
18 Thank You! For more information, please contact: Carolyn Chinchilla cchinchilla@trulite.com
19 Appendix: SEO & Press Release 1st Page, 7th Position

More Related Content

Trulite Digital Campaign & Results

  • 2. 2 Agenda Digital Marketing Campaign Summary • Campaign Assets • Customer Journey • Digital Marketing Funnel • Campaign Communications Plan • Reporting/Results • Optimization Process • Digital Marketing Calendar - Next Steps
  • 3. 3 Digital Campaign Assets Web Landing Page Email Marketing Digital Resources: Website: https://www.trulite.com/glass- barriers/ LinkedIn: https://www.linkedin.com/feed/upd ate/urn:li:activity:67762201081812 99200 Ads
  • 4. 4 Cough Guard - Social Media Marketing campaigns have been some of the top content on social media channels (8 post total on LinkedIn & Facebook). Please follow and share post to your customers.
  • 5. 5 Digital Customer Journey Google Ad Sample Reseller Contact Page Landing Page Lead Generation Form Social Media Email Marketing (Internal/Glaziers) Press Release & U.S. Glass Magazine Sales Lead Email Notification
  • 6. 6 Digital Marketing Funnel Audience: B2B Decision-Makers • Architects • Engineers • General Contractors Digital Marketing Media Leads for Sales Team Website Email Ads Social Media Web Content/SEO Media
  • 7. 7 Digital Campaign – CG200 Product Phase Timeline Channel Audience Post-Launch April/May Content Marketing / Blog All Post-Launch Ongoing Weekly Social Media All Followers Post-Launch Ongoing Weekly Ad Optimizations All B2C Testing Ongoing • Landing Pages • Ads All Glaziers/Architects April • New Google and LinkedIn Ads • New messaging and landing page • Article Glaziers/Architects/Engineers Restaurants May • Email • Article • Media Placement Restaurant B2B - Owners - Franchises - Managers - Executives Corporate Offices June • Email • Google Ads • LinkedIn Ads • Article • Media Placement Office Managers B2B - Facilities - Office Supplies - Operations - Receptionist - Executives - Government Officials
  • 8. 8 March vs. February 2021 (Month-Over-Month) March 2021 vs. March 2020 (Previous Year) March 2021 New Users (83%) vs. March 2020 New Users (78%) Digital Marketing Results – Web Traffic
  • 9. 9 Digital Marketing Results – Web Leads Results from email marketing, social media, web pages, press release, and banners on U.S. Glass Magazine (March 2021). Email Ads Press Release Social Media Web Content/SEO Media 18,896 Web Visits Contact Us Page 188 CG200 Page 130 Leads Printed Deco Page 12 Total Web Leads 330 +800 New Social Media Followers +200 New Email Contacts
  • 10. 10 Digital Marketing Results – Web Leads 0 20 40 60 80 100 120 140 March April Total CG200 Leads 0 20 40 60 80 100 120 140 160 180 200 Printed Deco CG200 Contacts Us Web Leads Total Web Leads 330 CG200 Leads 130 March 2021 March vs. April 2021
  • 11. 11 Digital Marketing Results – March 2021 $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 $20,000 Printed Deco CG200 Value 0 2 4 6 8 10 12 14 Printed Deco CG200 Invoice/Order/Quotes Total Sales 15 (Out of 330 Leads) Total Sales Value $20,543+
  • 12. 12 Monthly Optimization Process In order to optimize digital marketing channels and website conversions, ongoing testing process will include the following. Launch Campaign (Day 1) Collect Data (Day 1-15) Analyze Data (Day 15) Adjust Campaign Media (Day 16-20) Final Analysis & Reporting (Day 25) Insights & Recommendations (Day 28) Add New Email Contacts to List (Day 30)
  • 13. 13 Digital Marketing Calendar – Next Steps Shift from a single product specific campaigns to general brand awareness and all products. October November December January February March April May June CG200 Campaign Development CG200 Architect Glazier CG200 Launch CG200 Restaurant CG200 Offices Printed Deco Campaign Development Printed Deco Launch Amazon Tabletop Campaign Brand Awareness/All Product Campaign Blog/SEO/Web Optimizations Testing & Optimization Process (All Campaigns) General Social Media, Ads, Update Lead List, Add Email Contacts & Email Marketing Architect / Designer / Logos Shower Doors
  • 14. Web Content - Calendar 2021 14 Month Product/Topic Description Audience April (Covid-19 planning) CG200 How CG200 can help restaurants reopen for business. Post Covid-19 cough guards are the start, but more glass will be needed. Changes in the industry, future, and growth stats. B2B Restaurant Owners, Franchises May Printed Deco Glass – Branding/Logo/Sh ower Doors/Hotel Backsplash Enhance creativity with unlimited printed design options. Review of product applications. Interview with Stacey/Greg. Architects & Interior Designers June (Reopening for Covid-19) Office Glass, Desks Dividers, Partitions, As employees return to work from the pandemic, how can office managers prepare and make the office more employee friendly. Natural light and all glass entrances is good for the health and productivity of employees. B2B Office and Building Managers July Glass Design Products, Doors, Shower Doors, Handrails Show how glass products are trending in the interior and architectural design. Enhances light, backlighting, non-green glass, etc. Architects & Interior Designers August (Hurricane Season) Hurricane- Resistant Glass Prepare for hurricane season with Trulite products. Weather trends. Cost-savings. Preparedness. Glaziers, Building Owners September (Environmental Awareness Month) Bird-Friendly Glass, Environment How Trulite is helping the environment through innovative products like bird-friendly glass. • Bird Friendly Glass- what is it, why is it important? LEED products. How to make your building environmentally friendly. Glaziers, Building Owners
  • 15. Digital Resources by Campaign – March/April 2021 15 Channel Email (#1 Completed) Email (#2 Completed) Social Media (Completed) Monthly Google Ads (Completed) LinkedIn Ads (Completed) Press Release (Completed) U.S. Glass Email & Web Ad (Completed) Blog Article CG200 Campaign Channel Email (#1 Completed) Email (#2 Pending - April) Social Media (Completed) Google Ads (Completed) Blog Article (Pending) Media Placement (Pending) MasterSpec or Arcat Printed Deco Campaign Total CG200 - $9,975 (130 leads) - $76 CPL Total Printed Deco - $492 (19 leads) - $25 CPL
  • 18. 18 Thank You! For more information, please contact: Carolyn Chinchilla cchinchilla@trulite.com
  • 19. 19 Appendix: SEO & Press Release 1st Page, 7th Position

Editor's Notes

  1. 1.75% CR 6-8 weeks quote process. Sales closed 3% Avg. quote - $45K
  2. 1.75% CR - New leads
  3. 1.75% CR Google – 3680 March Quote to Sale lag up to 70 days. Support center, tp AX, Thomas Ray order entry.
  4. 1.75% CR
  5. 1.75% CR Amy - Branding – Printed Logos (architects/designers) – Company logos, privacy ban, cubicles, bird-friendly Shower doors – Hotels/Interiors
  6. Printed Deco - 936,000 Quotes Value (17 quotes volume) –March/April
  7. Total CG200 - $9,975 (130 leads) - $76 CPL Printed Deco Total - $492 (19 leads) - $25 CPL Interior Design - Media
  8. file:///C:/Users/cchinchilla/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/08B2B8I6/Restaurant%20Business%20Media%20Kit_April_1617919301.pdf Deco spec pull data, frequency – Marketing options > Adam
  9. file:///C:/Users/cchinchilla/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/08B2B8I6/Restaurant%20Business%20Media%20Kit_April_1617919301.pdf Deco spec pull data, frequency – Marketing options > Adam
  10. Add reporting slide. Web metrics.
  11. 3/11/2021 – 16425 linkedin 668 - Facebook